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LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
The document provides an overview of LinkedIn training aimed at building professional relationships and enhancing social media skills for business professionals. It highlights the significance of a complete personal profile, networking strategies, and the importance of making good first impressions on LinkedIn. Various features like LinkedIn Answers and industry-specific groups are discussed to encourage engagement and connection with others.
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LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
- 1. LinkedIn Training Sharrard, McGee & Co., P.A. High Point Office August 3rd 2011
- 2. Beyond the Numbers.....BuildingRelationships that Count
- 3. SocialMedia Training Mitch Miles The 26.2 Group
- 4. Our Roadmap LinkedInOverview (Why, What, & How) LinkedIn Personal Profile LinkedIn “LIVE” LinkedIn Best Practices Growing your Personal and Professional Connections LinkedIn Apps and Special Features LinkedIn Groups – (Tax, Accounting, CPA)
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- 6. Beyond the Numbers.....Building Relationships that Count
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- 9. 100+ Million Members in 200+ Countries
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- 11. A NEW MEMBERJOINS LINKEDIN EVERY SECOND.
- 12. Over 2MILLION COMPANY PROFILES ON LINKEDIN.
- 13. Social Networking Sitefor Business Professionals. #1
- 14. Higher Quality of Membership and Interaction than any other Social Network. =
- 15. hasthe Highest average income per household over any other social network in the entire world.
- 16. LinkedIn (2003)– 8 Yrs Old Facebook (2004) - 7 Yrs Old YouTube (2005) – 6 Yrs Old Twitter (2006) – 5 Yrs Old SlideShare (2006) – 5 Yrs Old They're just kids …
- 17. Complete Your PersonalProfile Grow Your Personal Network First Join Industry/Professional Groups ASK and ANSWER QUESTIONS Seek Introductions Gather Recommendations Create a Business Profile Top Priorities
- 18. One of Myfavorite Features: LinkedIn Answers Ask any question OR Answer any question
- 19. I posted thefollowing question on LinkedIn: What is your ONE word (of wisdom, counsel, encouragement) to those who find themselves in career transition? 69+ Responses Later …
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- 26. LinkedIn Answers What is your number 1 reason for using LinkedIn? (High Point Office Question) How much time do you spend on LinkedIn during work hours? Why? (Greensboro Office Question)
- 27. LinkedIn Answers 13 Answers High Point Question
- 28. LinkedIn Answers 18 Answers Greensboro Question
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- 30. “ People buyfrom, do business with People they …” Like trust have a connection/bond with
- 31. If People buy from and do business with people they like , trust and connect with , keep in mind the following when making your first impression on LinkedIn …
- 32. Keep your sleeveson … No full body shots … Show your entire face …
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- 34. No Avatars No Sunglasses Always Smile!
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- 36.
- 37. I help X do Y so that Z .
- 38. HOW DOES WORK
- 39. 1 st Degree – personal, immediate network. 2 nd Degree – connected to at least one member of your 1 st degree to introduce you. 3 rd Degree – connected to at least one member of your 2 nd degree connection.
- 40. Professional ProfilePhoto Profile Summary with Specialties Obtain at least 3 Recommendations Education History Current Employment Position 2 Past Employment Positions 100% Profile
- 41. Whoare YOU?
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- 43. Who’son YOUR list?
- 44. Building YOUR LinkedInNetwork Upload Contacts from your email program. Connect with (new/old) colleagues and classmates using LinkedIn Tools. Join Industry Specific Groups. Join Local, Regional Groups. Participate in LinkedIn Answers.
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- 47. Howard Schultz StarbucksFounder and Chairman
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- 49. For Additional SocialMedia Coaching, please visit Mitch Miles and the 26.2 Group at the following mitchmiles - Twitter www.gothe262.com - Web LinkedIn.com/in/mitchmiles - LinkedIn [email_address] - Web Thank You!
- 50.
Editor's Notes
- #4 I am always asked – what is The 26.2 Group – why 26.2? So let me get that right out of the way … there are 26.2 Miles in a Marathon, My last name is Miles, so I teach - No matter what you do … whether it’s just life, parenting, marriage, sales & marketing, training, and especially now social media … take it one mile at a time, one social media channel at a time – don’t focus on the past, don’t get to anxious about the future – be in the moment. Marathon runners, will think occasionally about the finish line, however, the majority of the race they are focused on the next mile marker, the next stride, the next turn – they are in the moment … so that’s what I am going to ask of you during our time together … lets take one mile at a time, almost one slide at a time … Mitch Miles is President of The 26.2 Group, a social training and strategy organization based in the Piedmont Triad Region of North Carolina. He assists businesses with strategy, coaching and implementation of social media solutions in order to grow their business, stay connected to their clients, as well as engage strategic partners and vendors. Mitch currently teaches social media marketing at GTCC, and this summer is conducting several social media summer camps at The Proximity Hotel.
- #5 Personal Profile Growing your Personal and Profile Connections Special Features of LinkedIn LinkedIn Groups for Accountants Company Profile Best Practices for Tax Professionals
- #6 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- #9 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- #10 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- #14 50% of members are from outside the US 1 new user added every second
- #15 50% of members are from outside the US 1 new user added every second
- #16 50% of members are from outside the US 1 new user added every second
- #39 50% of members are from outside the US http://learn.linkedin.com/groups/ - user guides – check them out
- #47 LinkedIn Labs LinkedIn Map
- #49 LinkedIn Labs LinkedIn Map