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Developing a Personal Digital Brand Strategy
- 1. Developing a Personal Digital Brand Strategy Presented for the WISE Symposium by Modthink Marketing
- 2. About Us
- 3. Brent Robinson CEO / Chief Thought Officer Chris Hauer SEM / Paid Media Specialist Lindsey Wagaman Content Marketing Strategist
- 6. LinkedIn Setup Profile Picture • Professional photo with a plain background • Face should take up about 60% of the frame Cover Photo • Professional • Related to your career, city, college, etc.
- 7. LinkedIn Setup Headline • Current job/internship role and employer • Year in school and major • Especially if you’re looking for a job or internship! LinkedIn Bio • Who you are • What you’re doing • Why you’re doing it • Personal, not robotic • Attach your resume if job seeking
- 8. LinkedIn Setup Profile Details • Link to your school or employer • Work experience descriptions with relevant media attached • Education details including field of study and on-campus involvement
- 9. LinkedIn Setup Additional Sections • Utilize these to add more details about your experience
- 10. LinkedIn Setup LinkedIn URL and Profile Visibility • Change from the LinkedIn default to your name • Makes your profile easier to search, more visible, and easily to add to your resume • Profile Visibility • Set to “Public” to increase the potential reach of your profile for recruiters
- 12. “I don’t know what to post.”
- 13. LinkedIn Content What To Post • Internship experiences • Events you’re attending • Club involvement and activities • Industry-related news • Third party articles • Recent accomplishments or achievements • Projects you’ve completed • Content that adds value to your network
- 14. LinkedIn Content The How and Why of Posting on LinkedIn • How • A few sentences about your experience and learnings • Include an image if possible • Why • Establish yourself as a thought leader in your industry • Share industry news and build relationships with your connections • Post and profile views allow insights into who is interacting with you
- 15. LinkedIn Content
- 16. LinkedIn Content Article Post Share
- 17. LinkedIn Content Tags • Tag people and pages relevant to the post • Tag people in pictures Hashtags • Branded and generic • Industry-related • Event-related • Optimal number is 3-4 hashtags • Follow hashtags to see these posts Including both of these in your posts can dramatically increase the potential reach of your content!
- 18. LinkedIn Content Groups • Industry-related groups • Network with supply chain professionals • Ability to gain advice and build connections
- 19. LinkedIn Strategy Goal of Personal Branding: Demonstrate your expertise and make yourself desirable to potential employers.
- 20. LinkedIn Strategy Skills • Help shape & promote your personal brand • Keep skills relevant to your industry, positions you’re looking at, and skills you’ve gained in the past • Recruiters look for a mix of both hard and soft skills • Your profile will only display your top 3, so select them strategically Key skills for SCM majors: Project Management, Microsoft Office, Analytics, Supply Chain Management
- 21. LinkedIn Strategy Lynda / LinkedIn Learning • Set yourself apart with additional training • Ability to set weekly goals • Lifelong learning
- 22. LinkedIn Strategy Job Hunting • LinkedIn Jobs • Ability to sort and refine to exactly what you’re looking for • Titles, location, level, date posted • Turn career interests “On”!
- 23. LinkedIn Strategy Job Hunting • LinkedIn Premium • Incredible resource when looking for a job • Allows you to see exactly how you compare with other candidates • Opportunity to add skills from job description to your profile • Premium allows you to see your top % number and salary details about the listed description.
- 24. LinkedIn Strategy Tips for success • Download the LinkedIn app on your phone if you haven’t already • Add professors, recruiters, guest speakers, and peers • Follow-up after interviews with a short message • Follow people who inspire you • Create a manageable content cadence • Leverage popular hashtags to increase visibility • Keep your profile updated • Stay active!
- 25. Event Post Example Tagged university Tagged Walton College Name of Event Hashtags Tagged WISE Key takeaways Picture / Visual
- 27. Questions?
- 28. Thank you from the Modthinkers! Brent Robinson Chris Hauer Lindsey Wagaman Connect with us on LinkedIn to see examples or ask follow-up questions.