The key to harnessing the power of LinkedIn? Gain greater visibility. This presentation explore ways that you can optimize certain elements of your LinkedIn presence (both personal and company), so you will increase your visibility and sales funnel for more business.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document discusses how to leverage your LinkedIn profile to generate contacts, leads, and increased sales. It provides tips for optimizing your profile, such as using a professional photo, engaging headline, and status updates. It also recommends getting recommendations, importing your contacts, and using LinkedIn features like Answers and Groups to showcase your expertise. Case studies show how others have used LinkedIn to land clients and gather industry intelligence.
This document provides tips and information about using LinkedIn for professional and business purposes. It discusses establishing a strong LinkedIn profile by completing key sections like summary and recommendations. It also suggests connecting with contacts, joining groups, and using features like status updates and ads to market your business and yourself. Brief case studies show how individuals and companies found jobs and opportunities through their LinkedIn presence and interactions on the platform.
The document provides information about social media and LinkedIn. It discusses how social media is about collaboration, conversation, and interaction rather than just broadcasting, selling, or making money. It then focuses on LinkedIn, describing it as the world's largest professional network and how it works by allowing users to create profiles, connect with contacts, and join groups. The document explains why individuals and brands should have a presence on LinkedIn to build professional communities and reputation.
The document provides an agenda and guidance for using LinkedIn effectively. It discusses the benefits of LinkedIn for maintaining relationships, research, and strengthening personal and company brands. It offers tips for an engaging profile, such as a headline, summary, and professional photo. The document also reviews growing your network through connections, introductions, and groups. It describes searching and sharing content on LinkedIn.
Learn fundamentals of digital marketing geared towards business to business companies. This deck covers ways to leverage the number one professional networking website, LinkedIn. Topics include an overview of LinkedIn, how employees in your company can leverage it, ways to increase your company's presence, and how to enhance your personal profile. Slides taken from a class taught by Bobbie Carlton of Mass Innovation Nights.
This document discusses the differences between outbound and inbound marketing and how businesses can use inbound marketing tactics like content creation and social media to attract qualified clients. It then focuses on how LinkedIn can be used professionally, including tips for setting up an effective profile, engaging with connections through status updates and questions, and strategies for companies to utilize LinkedIn groups, events, and pages. The overall message is that inbound marketing through useful content and community engagement on platforms like LinkedIn is more effective for businesses than traditional interruptive outbound tactics.
Leverage LinkedIn to Increase Your VisibilityAlisa Alvich
This document provides tips and strategies for optimizing a LinkedIn profile and increasing visibility on LinkedIn. It discusses setting up a strong foundation by optimizing one's profile, using LinkedIn's publishing platform to share content, exporting LinkedIn contacts, and requesting recommendations. Specific tips include writing an impactful headline and summary, adding keywords, customizing one's URL, regularly engaging with one's network through comments and messages, and posting valuable content several times a week.
This document discusses how to leverage your LinkedIn profile to generate contacts, leads, and increased sales. It provides tips for optimizing your profile, such as using a professional photo, engaging headline, and status updates. It also recommends getting recommendations, importing your contacts, and using LinkedIn features like Answers and Groups to showcase your expertise. Case studies show how others have used LinkedIn to land clients and gather industry intelligence.
This document provides tips and information about using LinkedIn for professional and business purposes. It discusses establishing a strong LinkedIn profile by completing key sections like summary and recommendations. It also suggests connecting with contacts, joining groups, and using features like status updates and ads to market your business and yourself. Brief case studies show how individuals and companies found jobs and opportunities through their LinkedIn presence and interactions on the platform.
The document provides information about social media and LinkedIn. It discusses how social media is about collaboration, conversation, and interaction rather than just broadcasting, selling, or making money. It then focuses on LinkedIn, describing it as the world's largest professional network and how it works by allowing users to create profiles, connect with contacts, and join groups. The document explains why individuals and brands should have a presence on LinkedIn to build professional communities and reputation.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to Build your business with LinkedIn - Presented by Pete Sabine for the ...Contra Costa Home Search
Discover how to use LinkedIn to integrate social media to grow your real estate business. Presented by Pete Sabine and moderated by Brad Andersohn with the Zillow Academy.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
How To Use LinkedIn For Business PresentationBruce Jones
This document provides tips on how to optimize your LinkedIn profile and use LinkedIn effectively for business purposes. It discusses setting up a professional LinkedIn profile with a headshot, complete background section, skills, and recommendations. It also covers how to interact on LinkedIn through status updates, articles, groups, and growing your network. The document recommends posting a few times per week and using LinkedIn advertising to further business goals.
This document provides tips and best practices for optimizing your LinkedIn profile and fully participating in the LinkedIn network. It recommends completing your profile with a headline, photo, experience, recommendations and connections. It also suggests engaging on LinkedIn by posting updates, joining groups, answering questions, and following companies. The goal is to build your professional network and expertise on the platform.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
3 Ways To Grow Your Business Using LinkedInbeckyweiand
This document provides tips for using LinkedIn to grow a business. It discusses using a company profile to share company news and updates, post jobs, and provide details on products and services. It recommends engaging with groups related to your industry by posting questions, articles, jobs, and answering other members' questions. The document also suggests using LinkedIn Answers to build credibility by demonstrating your expertise when answering questions and directing readers to your profile. The overall message is that actively engaging on LinkedIn through a company profile, groups, and Answers can help businesses connect with clients, hire quality candidates, and establish themselves as industry experts.
The document discusses how to promote a blog on LinkedIn by networking, joining groups, and engaging with connections. It recommends completing your profile, connecting with others, inviting connections' connections, and participating in groups to grow your network exponentially. The document also suggests using LinkedIn messaging and applications to share content and establish a company page to promote blog posts and services to followers.
This document provides tips and best practices for using LinkedIn to maximize your career. It recommends completing your LinkedIn profile with a professional photo, headline, experience, education, and recommendations. It also suggests joining industry groups, uploading multimedia content, and interacting regularly by posting, responding, and answering questions. The document notes that LinkedIn allows you to make connections, find jobs, stay up to date on industry news, and showcase your expertise to potential employers and recruiters.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Using Linked In To Drive Lead Generation April 2012 Finalcstrege
This document provides tips and strategies for leveraging LinkedIn to grow a business. It discusses completing your profile, engaging with groups and answers, using tools like events and polls, and getting recommendations. Tips for businesses include creating a company profile, adding products/services, soliciting followers, participating in discussions, and including calls to action. The overall message is that actively engaging on LinkedIn can lead to more clients, revenue, and influence for a business.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
The document provides guidance on building an effective LinkedIn profile in order to generate business opportunities and become an influencer in one's field. It recommends including a comprehensive summary, relevant experience, education, skills, and a professional photo. It also stresses the importance of connecting with others on LinkedIn and being an active member by contributing to groups, liking/commenting on posts, and networking daily in order to build a strong professional presence on the platform.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
This presentation details the value of LinkedIn as a social networking tool and draws parallels between Facebook and email marketing for those getting started with Facebook. This presentation was originally delivered by Tom Stirling of Stirling Technologies, a Winchester, MA-based web consulting and web design firm to members of The Business Connector (TBC) in Woburn, MA.
The document provides an overview of LinkedIn and guidance on using it effectively for professional purposes. It discusses creating a strong profile with key information like work experience and education. Maintaining an up-to-date profile and engaging with connections and groups are emphasized. Guidelines are given for participating appropriately in groups while representing CTLGroup. The document also reviews using LinkedIn to build a professional network and access opportunities.
This document provides an overview of how to set up and use a LinkedIn profile and account. It covers creating a profile, connecting with contacts, using groups, posting updates, and getting the most out of the LinkedIn navigation bar and interface. The summary highlights the key aspects of setting up an account, developing a professional profile, connecting with contacts, and participating in groups.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
This seminar will give you tips to improve your website's promotional strategy through blogging, social marketing, and Web 2.0 results. Learn to utilize the social web to connect with your client base, improve customer service, and generate sales leads. Streamline your blogging and social media marketing methods with the latest tools, techniques, and innovation. You will leave the seminar with actionable tactics you can use to make money NOW.
How to Build your business with LinkedIn - Presented by Pete Sabine for the ...Contra Costa Home Search
Discover how to use LinkedIn to integrate social media to grow your real estate business. Presented by Pete Sabine and moderated by Brad Andersohn with the Zillow Academy.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
This document provides tips for optimizing one's LinkedIn profile and using LinkedIn to build professional connections and find work. It discusses setting up a complete LinkedIn profile by filling out sections like work history, education, interests and recommendations. It also recommends connecting with others on LinkedIn, joining relevant groups, following companies of interest, and using status updates to let one's network know they are looking for opportunities. The document stresses the importance of a fully formed LinkedIn profile and engaged network before actively seeking work through the platform.
How To Use LinkedIn For Business PresentationBruce Jones
This document provides tips on how to optimize your LinkedIn profile and use LinkedIn effectively for business purposes. It discusses setting up a professional LinkedIn profile with a headshot, complete background section, skills, and recommendations. It also covers how to interact on LinkedIn through status updates, articles, groups, and growing your network. The document recommends posting a few times per week and using LinkedIn advertising to further business goals.
This document provides tips and best practices for optimizing your LinkedIn profile and fully participating in the LinkedIn network. It recommends completing your profile with a headline, photo, experience, recommendations and connections. It also suggests engaging on LinkedIn by posting updates, joining groups, answering questions, and following companies. The goal is to build your professional network and expertise on the platform.
Corlette Consulting works with senior executives and board directors to develop online communication and community building strategies. They provide a LinkedIn masterclass to help clients understand how to use LinkedIn effectively, including optimizing profiles, managing contacts, using groups, and integrating other social media. The masterclass is offered at two levels, covering topics such as profile optimization, managing contacts, groups, and leveraging LinkedIn for business.
3 Ways To Grow Your Business Using LinkedInbeckyweiand
This document provides tips for using LinkedIn to grow a business. It discusses using a company profile to share company news and updates, post jobs, and provide details on products and services. It recommends engaging with groups related to your industry by posting questions, articles, jobs, and answering other members' questions. The document also suggests using LinkedIn Answers to build credibility by demonstrating your expertise when answering questions and directing readers to your profile. The overall message is that actively engaging on LinkedIn through a company profile, groups, and Answers can help businesses connect with clients, hire quality candidates, and establish themselves as industry experts.
The document discusses how to promote a blog on LinkedIn by networking, joining groups, and engaging with connections. It recommends completing your profile, connecting with others, inviting connections' connections, and participating in groups to grow your network exponentially. The document also suggests using LinkedIn messaging and applications to share content and establish a company page to promote blog posts and services to followers.
This document provides tips and best practices for using LinkedIn to maximize your career. It recommends completing your LinkedIn profile with a professional photo, headline, experience, education, and recommendations. It also suggests joining industry groups, uploading multimedia content, and interacting regularly by posting, responding, and answering questions. The document notes that LinkedIn allows you to make connections, find jobs, stay up to date on industry news, and showcase your expertise to potential employers and recruiters.
LinkedIn's targeting abilities, publishing platform and advertising options make it a must-have tool for marketing and sales professionals and their companies. Get up to speed quickly with B2B lead generation with this slideshare.
Contents:
1. Individual Setup
2. Individual Publishing (Long-form posts)
3. Who’s Viewed Your Profile
4. Advanced Search
5. Groups
6. Premium Members
7. Company Page Setup
8. Company Publishing (updates)
9. Self-serve Ads
10. Marketing Solutions
Using Linked In To Drive Lead Generation April 2012 Finalcstrege
This document provides tips and strategies for leveraging LinkedIn to grow a business. It discusses completing your profile, engaging with groups and answers, using tools like events and polls, and getting recommendations. Tips for businesses include creating a company profile, adding products/services, soliciting followers, participating in discussions, and including calls to action. The overall message is that actively engaging on LinkedIn can lead to more clients, revenue, and influence for a business.
LinkedIn is the social media tool for business to business relationship building.
Designed specifically for professionals, LinkedIn provides a sense of authority: if a member recommends your product or service, you benefit from credible word-of-mouth endorsement.
The document provides guidance on building an effective LinkedIn profile in order to generate business opportunities and become an influencer in one's field. It recommends including a comprehensive summary, relevant experience, education, skills, and a professional photo. It also stresses the importance of connecting with others on LinkedIn and being an active member by contributing to groups, liking/commenting on posts, and networking daily in order to build a strong professional presence on the platform.
Social media platforms like Twitter, LinkedIn, Facebook, and Google+ allow businesses to engage customers and build their online presence. Blogs are also effective for search engine optimization by regularly providing valuable content. The document reviewed best practices for utilizing features on each platform to connect with audiences and drive traffic to websites. Regular posting of keyword-rich content across all channels was emphasized for search visibility and marketing success.
This presentation details the value of LinkedIn as a social networking tool and draws parallels between Facebook and email marketing for those getting started with Facebook. This presentation was originally delivered by Tom Stirling of Stirling Technologies, a Winchester, MA-based web consulting and web design firm to members of The Business Connector (TBC) in Woburn, MA.
The document provides an overview of LinkedIn and guidance on using it effectively for professional purposes. It discusses creating a strong profile with key information like work experience and education. Maintaining an up-to-date profile and engaging with connections and groups are emphasized. Guidelines are given for participating appropriately in groups while representing CTLGroup. The document also reviews using LinkedIn to build a professional network and access opportunities.
This document provides an overview of how to set up and use a LinkedIn profile and account. It covers creating a profile, connecting with contacts, using groups, posting updates, and getting the most out of the LinkedIn navigation bar and interface. The summary highlights the key aspects of setting up an account, developing a professional profile, connecting with contacts, and participating in groups.
Social Media for Inventors Society of South Florida (ISSF)Digital Compass
The document provides guidance on social media best practices for businesses. It discusses listening to social media conversations, optimizing business profiles on various platforms, building an audience through engagement and cross-promotion, and using tools to schedule, publish and analyze social media content. Key recommendations include regularly posting quality content, engaging with other pages and users, and using photos to increase engagement. Metrics like page likes, shares and comments are identified as important indicators of success.
This document provides tips and best practices for optimizing a LinkedIn profile and using LinkedIn effectively. It highlights key LinkedIn facts such as there being 450 million members and 2 new members added every second. The document then discusses why to use LinkedIn for employment, customers, and staying up to date in your industry. It provides optimization advice for one's profile, such as adding a headshot, editing contact info, and writing a search-optimized headline and summary. The document also covers posting regularly on LinkedIn and engaging with groups and connections.
Linkedin Tips for Individuals and BusinessesMonica Samuel
This document discusses how individuals and businesses can utilize LinkedIn. It provides an overview of the key features of LinkedIn and how they can be used for professional networking, career development, lead generation, marketing and recruiting. The document also includes tips on optimizing individual and company LinkedIn profiles, being active on LinkedIn, and using LinkedIn analytics to understand engagement.
This document provides information on using LinkedIn for professional and business purposes. It discusses why LinkedIn is a valuable professional networking tool, with over 200 million users globally. It also provides tips on optimizing a LinkedIn profile to stand out, including completing all profile sections, using relevant keywords, and having 500+ connections. Additionally, it recommends engaging with others on LinkedIn by actively participating in groups, answering questions, and building relationships to be seen as a trusted resource.
The document discusses how to effectively use LinkedIn for professional networking and career development. It recommends setting up a complete LinkedIn profile with a professional photo, compelling headline, and detailed experience and education sections. It also suggests connecting with colleagues and clients, engaging with relevant groups, and sharing knowledge and expertise through status updates and SlideShare presentations. The goal is to strengthen professional connections, build business opportunities, support relationships with clients, and share expertise while also supporting the company brand.
This document provides tips on how to use LinkedIn to generate new business leads. It discusses setting up a strong LinkedIn profile, engaging with groups, using automated tools to stay active, and leveraging LinkedIn for credibility, sales, networking and advertising. The presentation emphasizes being authentic, transparent, showing value and contributing to help benefit from LinkedIn.
This document provides tips for optimizing a LinkedIn profile including uploading a professional photo, listing work experience and education, writing a profile summary and headline, including recommendations, customizing the URL, making the profile public, joining groups, and engaging with other LinkedIn users through sharing content and answering questions. The goal is to have a complete 100% profile that helps users build professional connections and be found by recruiters on LinkedIn.
How to use your LinkedIn account for your marketing needs. 5 easy steps to show you how!
http://www.socialmediaspecialist.com.au
If you are interested in becoming a social media manager, look at our course online.
Effectively Managing Your LinkedIn PresenceDavid Kearney
This document provides an overview of effectively managing your LinkedIn presence. It discusses LinkedIn as the largest professional network and outlines best practices for using the platform, including: having a complete professional profile with recommendations; engaging your network by following others, participating in discussions, and sharing content; and maximizing your presence through regular status updates and engagement. The presentation also highlights how companies can leverage their LinkedIn page to promote their brand and build relationships.
Zipipop LinkedIn Profiles Aalto Venture Program 30 May 2013Zipipop Freud
LinkedIn is a social network for professionals with over 200 million users. Users can create online profiles to showcase their experience and skills, connect with colleagues and find new opportunities. It is important to optimize your profile with keywords, active verbs, concrete examples and supporting media to fully represent yourself. Networking on LinkedIn includes endorsing others' skills, joining groups, following thought leaders and searching for connections through saved searches.
Designing and Leveraging Your LinkedIn Profile Donna Gilliland
This presentation was delivered to the Public Relations Council of Alabama. The focus of this 60 minute presentation was to teach how to build out a highly visible and correct LinkedIn Profile, grow your network, make connections, engage in groups and garner information through various LinkedIn tools.
This document provides steps for leveraging LinkedIn, including having a complete personal profile, creating a company page, and developing a LinkedIn strategy. It discusses setting up personal and company profiles with keywords, skills, jobs, and multimedia. It also recommends setting measurable goals for visibility, engagement, and leads; targeting specific industries, positions, and groups; and providing value through status updates, thought leadership, and offline relationships. The overall strategy is to optimize profiles and pages and engage others to build a professional network and drive traffic and leads for a business.
This document provides an agenda for a LinkedIn training session. It discusses why LinkedIn is useful for business growth, noting research that found people with more connections are 34 times more likely to get job opportunities. It outlines objectives of enhancing knowledge of LinkedIn and learning strategic uses. The document then summarizes key facts about LinkedIn and provides tips for how to use it to increase visibility, connect with others, and engage with contacts on an ongoing basis.
The document provides tips for building an effective LinkedIn profile, including updating your profile photo and details, utilizing endorsements from connections, writing engaging posts, and participating in relevant industry groups. Following these recommendations can help improve your professional brand and credibility on LinkedIn, drive more profile views, and connect you with new business opportunities and contacts in your industry. The tips encourage regularly engaging with your network by liking, commenting, and sharing useful updates on LinkedIn.
This document provides an overview of how to use LinkedIn to generate new business leads and find sales opportunities. It discusses setting up an optimized LinkedIn profile and company page, engaging with groups, using automation to stay active, leveraging connections for referrals and introductions, and how to get found through search and contributions. Advanced features like advertising are also covered. The overall aim is to help users maximize their LinkedIn presence for marketing and lead generation.
Similar to Tips Harnessing the Power of LinkedIn for Your Business (20)
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
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2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
DMF Portfolio Piece Smart Goals - Artist Management.docx
Tips Harnessing the Power of LinkedIn for Your Business
1.
2. Harnessing the Power of LinkedIn
Jennifer Culbertson | Looking Glass Marketing
October 22, 2013
3. What We’ll Cover Today
Why LinkedIn?
Tips for Improving Personal Profile
Get More Out of Company Pages on LinkedIn
Using LinkedIn Analytics
Q & A
4. LinkedIn Background
• World’s largest professional networking site
• It is one of the leading go to social media
resources
• More than 85 million members in more than 200
countries
5. LinkedIn Statistics
•
•
•
•
•
•
•
•
40% of users check LinkedIn daily
Average time user spends on LinkedIn – 17 minutes
3 million LinkedIn Company pages
1.2 million products/services showcased on LinkedIn
Company pages
1.5 million LinkedIn groups
1 billion total LinkedIn endorsements
Only 50.5% of users have ‘complete profiles’ as defined by
LinkedIn
90.9% prefer using the Free version
6. B2B Statistics on LinkedIn
• LinkedIn is 227% more
effective for B2B lead
generation than Twitter
and Facebook - (Hubspot)
7. How Can LinkedIn Help You?
• 77% users say LinkedIn helped them research people
and companies
• 69% said that it helped reconnect with past business
associates
• 50% said it was good for building new network
relationships with individuals who may influence
potential customers
Source - LinkedIn
8. Why Should You Care?
• Improve SEO and online presence
(Google typically scores optimized LinkedIn profiles high)
• Provides unique and targeted
networking/relationship-building opportunities
• Enhance your credibility and influence
• Earn trust and recommendations
• Generate more leads and build more business!
10. Typical Issues with Profiles
Not displaying your photo
Headline doesn’t describe
what you do
Status updates are not
appealing
Not having at least 3
recommendations
No effort to make connections
Not listing 3 websites
Not claiming your personal
URL
Summary lacks rich keywords
11. Complete Profile
•
What makes your profile
complete?
– Your industry and location
– An up-to-date current position
(with a description)
– Two past positions
– Your education
– Your skills (minimum of 3)
– A profile photo
– At least 50 connections
•
LinkedIn favors:
– Profiles that are complete
– Networks of connected people
– LinkedIn groups
– Profiles chock-full of the same
keyword(s) - Name, Headline,
Company Name, Job Title and
Skills
12. Professional Photo
• Professional Photo - This will make your profile 7x more
likely to be viewed
– Photo should be formal and professional
– Format - JPG, GIF or PNG file
– File size - 4MB maximum
– Pixel size - 80 x 80 minimum and 500 x 500 maximum
13. Write a Descriptive Headline
3 LinkedIn Headline Tips
1. First think value proposition –
How do you provide value?
2. Think target audience – Whom do
you provide value for and who will
read this?
3. Included keywords – Include
keywords in your headline that you
think people will do searches for
14. Personalize Your URL
•
•
LinkedIn will create a public
profile address for you.
Not really memorable or likely to
get you found on Google.
TIP: Don’t use your company name in your LinkedIn URL. A
better choice is use your full name or Twitter username.
15. Customize Your Websites
TIP: Choose “Other”— regardless of what kind of website it
is. This will allow you to insert your own title and be more
specific.
18. Add Work Samples
• Add samples to the
Summary, Education, and
Experience sections on
your profile
• Presentations, eBooks,
blog posts,
videos, etc.
19. List Work History
TIPS: List at least 2-3 past positions. If your company
appears in the drop down once you type, click on it to
ensure you get grouped with fellow employees.
21. Make Your Profile Public
TIP: Be visible to ‘Everyone’ in the effort to build your network.
22. Make Connections
• Connections - Connections are twoway relationships of trust between
people who know each other.
• You will want to connect with coworkers, colleagues, classmates and
friends
– Invite contacts you know through email
to connect with you
• They will have to accept your invitation
• Personalize the invitation to someone you
met at a networking event
“It was really great meeting you today, I would
like to add you to my professional network”
•
How many connections?
– Some say 10 times your age
– Average around 300 or so
23. Get Endorsed
•
•
Endorsements - This is where you can
portray your specific skills
Connections will be able to endorse
you for the skills that are relevant
– Endorse someone in your network
for a skill
• This will increase the
likelihood that they will
reciprocate
– Make sure you only endorse
someone for skills that you know
they possess
– You can hide endorsements as well
24. LinkedIn Groups
• Groups provide a social
network for people to share
similar interests
• Groups are a top feature of
what users like in LinkedIn
• Research groups to join
• Look for groups in your
target audience
• Start your own group to host
discussion
25. Leverage LinkedIn Groups
• If you're a member of the same group as
another user, you can bypass the need to be a
first-degree connection in order to message
them.
• Group members are also able to view the
profiles of other members of the same group
without being connected.
• Join more groups to enable more messaging
and profile viewership capabilities.
27. Reasons to Have Company Page
•
Exposure and Visibility - Company page gives more exposure and visibility
to your business, products or services.
•
Gain Followers - This will allow your page followers to be able to keep in
track of your company news, status updates and/or announcements.
•
Add products and services - You can also add videos to each of your
product or service listings. This gives you the ability and opportunity to
showcase what you can do and what you have to offer.
•
Recommendations - Company pages also have recommendations just like
your own profile. Satisfied customers can now easily recommend you,
your products and services
•
Lead Generation – Utilize LinkedIn advertising and Sponsored Updates to
reach your target audience. Drive people back to your website – capture
leads via online forms and landing pages
28. Generate Leads
• LinkedIn can help you generate leads!
• According to HubSpot, LinkedIn generates the
highest visitor-to-lead conversion rate than both
Twitter and Facebook
• Get the most out of LinkedIn for lead generation:
–
–
–
–
Maximize Company Page
Consistent Status Updates
Utilize LinkedIn Groups
LinkedIn Ads
31. Company Description
• Pay Attention to
Specialties section of
your company
description, you will
want to use relevant
keywords for your
company so you’ll be
found in LinkedIn
searches
32. Company Products and Services
– Add images
– Talk about how
users can benefit
from your product
or services
– Make sure your
most important
product/service is
listed first
– Add videos and
offers
33. Collect Recommendations
• Ask for product and service reviews
• Users can leave a recommendation for
anything you feature within the Products &
Services tab of your Company Page
• Generate reviews of your marketing offers too
if you choose to list them in promotions
• BONUS – Use LinkedIn recommendations
you've collected as testimonials on your
website.
34. Add Company Follow and LinkedIn Share
Buttons to Website
• Promote your company's LinkedIn
presence and help grow the reach of
your Company Page by adding the
Company Follow button to your
website.
• Consider adding the LinkedIn share
button to your various content
assets like blog posts, emails, and
landing pages to extend the reach of
your content to LinkedIn users.
35. Company Status Updates
•
•
•
•
•
•
You can post and share items like
company news, events, promotions,
relevant industry articles, and YouTube
videos
What should I post? LinkedIn members
are interested in:
– 60% are interested in industry
insights
– 53% are interested in company news
– 43% are interested in new products
and services
Time your status updates - LinkedIn’s
busiest hours are morning and mid-day,
Monday through Friday
Post regularly and consistently
Post up to 700 characters!
Best Practices for Status Updates:
http://help.linkedin.com/ci/fattach/get/2
352183/0/filename/Company_Pages_Sta
tus_Updates.pdf
36. Sponsored Updates
• Paid Sponsored Updates allow you to
promote your message to others
outside your company page following
• Target your update by location,
company, job title, skills, group, gender
or age
• Appear in the natural flow of a
member’s newsfeed among other
shared pieces of content and profile
updates.
• Include a call to action to “follow” the
brand behind the update or interact
with the post in the usual ways (“like,”
comment, or share).
37. Use Group Stats for Better Targeting
•
•
Access statistics for any LinkedIn
Group -- even those you're not a
member of!
LinkedIn Group Statistics
– How many members
– Demographics including locations,
seniority, function, and industry
•
•
•
Use this data to analyze the
makeup of a group before you
decide to join
Identify which LinkedIn Groups
you should target in your LinkedIn
ads
Gather insights about your buyer
personas to help you do better
marketing outside of LinkedIn
38. Email and Poll LinkedIn Groups
• Email to Members in Groups - Did you know if you manage
a LinkedIn Group you can literally email the members of
your group -- up to once per week? This email takes the
form of LinkedIn Announcements, which are messages sent
directly to the email inbox of the members of your LinkedIn
Group.
• Poll Group Members - Go to the group you want to publish
a poll, hit 'Poll', enter your question, and schedule for how
long you'd like your poll to run.
• Use polls to generate blog and content fodder, get
feedback, conduct research, attract new group members,
or get ideas for new marketing offers.
39. Track Company Buzz
• Company Buzz application
allows you to track what
people are saying about
your company and
related topics on Twitter.
• Install the application and
customize your topics to
view tweets, trends, and
top keywords.
• Link:
http://www.linkedin.com/ope
nsocialInstallation/preview?_c
h_panel_id=1&_applicationId=
1000
40. LinkedIn Ads
• Compliment Organic Search with paid LinkedIn Ads
• Typically display format, leveraging well-marked areas
of the page that visitors have been conditioned to
recognize as ad space
• Benefits:
– LinkedIn’s PPC ads let you target specific job titles, job
functions, industries, or company size, to name a few
options -- you know, the people who are more likely to
need what you sell.
– Relatively new and less expensive, the competition is much
lower than Google
41. Use LinkedIn Your Day Feature
• Click on “Your Day” and
you’ll find that it’s much
easier to see who has good
news to share.
• Provides great opportunity
to stay in touch in network
and communicate
43. Using Company Page Analytics
• Key features of the new Company Page
analytics include:
– Access to see the overall performance, key metrics
and engagement of all updates in one location
– Ability to measure against your competitors and
benchmark data
– Gain demographics on the followers to the Page
– Dive deeper into each specific LinkedIn Updates
and Sponsored Updates
45. Final Thoughts
Update personal profile to 100% complete
Continue to make Connections
Actively get endorsements
Join and be active in Groups
Update Company page
Ask for Company recommendations
Actively post Company Status Updates
Share and expand reach with Sponsored Updates
Extend reach with LinkedIn ads
Monitor progress with Analytics
46. Wrap Up
•
Marketing consulting with expertise working with Microsoft
Dynamics partner organizations.
• Services include:
– Virtual Marketing Director program
– On-demand Marketing Resource Desk via Email
– Marketing Execution and Project Management
– Writing/Content Development (Case Studies, Blogs, Web
Content)
• Questions? Contact me:
• Jennifer Culbertson
jennifer@lookingglassmarketing.com
614-453-5927
47. Wrap Up
• Drawing! Provide your email/business card to me
and enter to win a free month of Marketing
Resource Desk services.
• Complete your evaluation form!