Strategies for increasing your personal visibility on LinkedIn for attracting clients or a job search. Strategies for increasing the visibility of your firm's products and services through a LinkedIn company page.

1. SEK&Co LinkedIn Training
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2. Promoting You

3. Promoting You??

4. Promoting You!!

5. Useful LinkedIn Statistics
• Over 259 M users on LinkedIn worldwide
• Over 2.875 M “C” level executives
• Over 9.9 M business owners
• Over 5.3 M VP level executives
• > 30M students & recent college grads
• 70% of people follow links posted by
friends & family

6. Expanding Your Reach
• Connect with people you know
• Re-connect with old friends, classmates,
former co-workers
• Make interactions personal

7. Add a Profile Photo
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Don’t have a profile photo, add one
Don’t like the one you have, update it
Make sure it’s professional
You are leaving digital footprints
Rules of thumb for posts…

8. Complete Your Profile
• Your profile shows a percentage of
completion
– Make sure it’s 100%
• This could take a while
• 60 minute split over several sessions should do it
• Think of this as your billboard on the web
• Certifications & accomplishments

9. Connect with Friends & Family
• Who has a greater interest in your
success?
• Their networks could yield valuable
connections or referrals

10. Connect with College Classmates
• They could help you connect with client or
prospects
• You don’t know who they’ve connected
with since your college days

11. Connect with Affinity Groups
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MACPA
PICPA
QuickBooks® Certified ProAdvisors®
You’ll get useful posts
You can also make useful posts

12. Connect with Your Co-workers
• Synergies
• Leveraging personal networks
• Multiplication: 200 * 150 = 30,000
– Intra-company N/W >= 30K people
– Who do you know…
– Prospects for Joel, Kristi, Steve L?

13. Connect with Your Clients (& Prospects)
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Great way of keeping them informed
Regular updates keep them engaged
Communicate tips, tricks & FAQs
Posts for your blog, other content

14. Follow Your Company Page
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It expands your page’s reach
Commit to regular posts
Get your clients to follow our page
Get your network to follow you page
More followers = > visibility for page
Don’t have a Co page?

15. Follow Your Clients’ Pages
• Learn more about them
• Research them before you engage
• Profile your prospects

16. Ask for Recommendations
• Seek recommendations from clients
• Value of advertising is being eroded by
recommendations
• Formal recommendations versus
endorsements

17. Promoting Your Business

18. Why LinkedIn can be great to
promote your business
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All your connections have an opportunity to follow
your business. Do they?
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If they follow the link to your company, will they find
something compelling?
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They’ll form an opinion. Will it be positive?
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Is there a reason you wouldn’t want to take
advantage of this opportunity?

19. Why LinkedIn can be great to
promote your business
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Company Pages provide a forum for showcasing
your firm’s products & services
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This is a great vehicle where prospects can learn
about your products and services
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More importantly – they can also learn what your
CUSTOMERS say about your products & services
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LinkedIn jobs appear in search results & on Twitter
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LinkedIn is its own search engine for finding jobs
and companies

20. Why LinkedIn can be great to
promote your business
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It’s free – why not HELP your prospects, leads and
potential employees find you?
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LinkedIn updates on your company page reach all
followers – whether informational or promotional
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Updates can also involve calls to action
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Services/Products and include calls to action
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Services/Products can include client
recommendations & video testimonials

24. Targeting New Business

25. Target & Wish List Accounts
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Learn more about them
Follow the page
Gain insight on firm management
Connect with folks to whom they’re
connected

26. Use LinkedIn for Research
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Competitors
Prospects
Industry segments, niches
Who your clients are connected to
– Referral opportunities

27. Use LinkedIn for Research

28. Use LinkedIn for Research