This document discusses tactics for using LinkedIn effectively as a marketing and networking tool. It recommends optimizing your profile with keywords and a professional headshot, building a large targeted network, and regularly engaging with your connections by sharing content, asking questions, and paying it forward through comments and responses. The goal is to establish yourself as a thought leader in your industry who can generate new leads and referrals.

2. • Marketing Manager at PCG Digital Marketing,
an Inc. 500 digital agency in NJ
• Founder of Get Busy Media, ranked a top 100
small business marketing blog by Technorati
• Regular author in LinkedIn & Business
magazine, a publication with 13+ million
distribution
• Keynote LinkedIn speaker with NJ Department
of Labor and several other local entities

4. What applies to one person might not apply to everyone
else. Adapt these tactics to fit your personal approach.

5. YOU are the key to your success. You will still have to put
in the elbow grease and create a strategic approach to
networking and lead generation. LinkedIn is a tool that
helps you work smarter.

6. Rome wasn’t built in a day, and you probably won’t see
immediate results from your actions. Starting now lays
the foundation for a successful future.

7. Largest professional network online with over 120
million users and growing
Excellent search engine optimization and personal
branding opportunity
A living, breathing rolodex that stays updated
automatically
A sales prospecting dream

8. 1. Optimizing your profile to build credibility,
increase your range, and communicate your value.
2. Building a strong network that will help you get
the most out of LinkedIn’s features.
3. Communicating and engaging with your network
to establish yourself as an expert and generate new
leads and referrals.

10. • Include a high quality, professional headshot
• Use industry keywords to describe what you do
• Include your area to decrease mistaken identities

11. • Be honest and real. People want to learn about who
you are and what you’re all about.
• Explain what you do in simple terminology – skip the
jargon.
• Add relevant industry keywords after your summary
to help support your qualifications.
• Include your contact information so that your
connections can easily get in touch with you.

13. • Include as many jobs as you can that are relevant to your
current industry or position.
• Describe briefly what the company does, followed by
your position description. This gives readers context.
• Don’t forget about those keywords! These are crucial for
showing up in search results.

15. • Pick from the existing list of skills, or include your own.
• These are great ideas for keywords for the rest of your
profile too!

16. • Education
• Websites
• Social Media
• Contact Information
• Certifications
• Add-ons (blog feed, SlideShare, Events, etc.)

17. • Change your default public profile URL to a custom one
so that you can easily add it to your resume, business
card, personal website
• This is also great for SEO!

20. • Only connect with people you’ve met before
• Avoid “cold connecting” – you could get penalized
• Send a personal message when connecting with
someone that might not remember you by name

22. • Go through old business cards, address books, rolodexes,
etc. to find existing contacts.

23. • Email signature
• Business cards
• Social media profiles
• Blog/personal website
• Marketing materials

25. Recommendations validate what you say in your profile.
• Clients
• Vendors
• Industry Partners
• Colleagues

26. Establish yourself as a thought leader by sharing important
news, blogs, and original insights.

27. Pay it forward and comment on updates from others in your
network. “Like” milestones such as job promotions or
achievements. Offer insights for problems your connections
may have.

28. Join groups that relate to your industry or topic of interest.
Engage in existing discussions, and create your own to
increase engagement.

29. Asking questions can introduce you to other influencers that
you may want to connect with. Answering questions helps
you establish yourself as an expert in any given field.

30. • Schedule time daily to use LinkedIn
• Try to communicate with all your connections at least
once a year
• Respond to comments and inquiries as soon as possible

31. • Create a keyword friendly, optimized profile to get
started with LinkedIn
• Build a large, highly targeted network filled with
customers, employees, vendors, etc.
• Pay it forward and engage actively with others. Think,
“What can I do for my network today?”
• Be regular, and make sure to measure your efforts.