Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan Rosen
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Have you ever felt that you could be getting more out of LinkedIn, but wasn’t sure how to do so? Are you intimidated by LinkedIn and wish you could consult someone for advice? Well, wish no more! The CALL Continuing Education Committee cordially invites you to a dynamic program on harnessing the power of LinkedIn for your professional benefit. Come learn about developing positive, persuasive LinkedIn profiles that will allow you to raise your visibility and connect with others. Even seasoned LinkedIn users will come away with news ideas for refreshing their profiles. At the end of this program you will leave with a detailed, practical to-do list of steps to raise your online footprint and maximize your visibility and profitability.
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Presentation to Chicago Law Librarians webinar in Jan 2015 by Nathan Rosen
- 1. Raise Your Profile and Communicate Value through LinkedIn January 29, 2015 Nathan Aaron Rosen
- 3. All the opinions and statements within this presentation are mine alone and do not in any way, shape or form, reflect the opinion or position of any of my past or current employers, or CALL - the sponsor of this program.
- 4. Agenda • How to use LinkedIn as a professional marketing brochure to establish your value • How to use LinkedIn as a research tool • Steps & best practices to raise your visibility and create a comprehensive and authoritative profile
- 5. Top 5 Tips for Developing Powerful LinkedIn Profiles Create complete compelling profile Craft settings Connect to people you know Contribute – Give to get Congratulate other people’s successes Advanced tip - Commit to daily progress
- 6. ONE – Create complete compelling profile Capture/codify/chronicle your accomplishments & successes Personalized your url Speak in 1st person
- 21. Endorsing and Recommending Recommending 1. This acts as a reference and can emphasize the things you are best at doing 2. Helps to build your validity with your prospects at a faster rate. 3. You have the ability to approve it before it is published to your profile 1. Be careful of quality over quantity. 2. Beware of proper recommendation etiquette: Give before you receive. 3. If you solicit recommendations, you have the potential of offending those contacts. Endorsing 1. Endorsements can lead to the appearance that you are an expert in one or more areas. 2. Contacts can either endorse you on existing skills or recommend new skills for you to add. 3. The more you are endorsed for a particular quality the more likely you are to come up in related searches. 1. Endorsements do not require an explanation or examples. 2. Anyone can endorse you for any skill and the skills might not relate to your current role or target market. 3. If you are endorsed there may be an expectation that you endorse back.
- 23. Groups
- 25. TWO – Craft Settings
- 26. All preferences are important
- 27. THREE - Connect People you know • School or work • Personal interests • Professional associations People who would like to know
- 28. Utilize the power of LinkedIn
- 29. WOW! My connections 931 Friend of friends connections Group connections LinkedIn 322,274 844,180 300,000,000 Friends of friends’ friend 10,459,185
- 30. Your developing web Personal Credit Suisse MoFo Librarians Proskauer Rose
- 31. Reach out and connect
- 34. Know who is looking at you
- 35. Agenda •How to use LinkedIn as a professional marketing brochure to establish your value •How to use LinkedIn as a research tool •Steps & best practices to raise your visibility and create a comprehensive and authoritative profile
- 36. Find people by searching
- 39. Learn about the company & staff
- 42. FOUR - Contribute Communicate – Give to get Comment on news, decisions, & articles Share insights from your work
- 44. Share web sites directly from the site https://www.linkedin.com/static?key=browser_bookmarklet
- 45. Social media = personal product advertising • Maximize digital footprint for greatest impact • Design profile as marketing brochure • Showcase specific accomplishments, measureable successes, unique talents & knowledge • Double check consistency of message & information – resume vs digital image
- 46. Coordinate with other social media sites • ZoomInfo • Naymz • Brand Yourself • Google+
- 47. Zoominfo
- 48. Naymz
- 49. Brand Yourself
- 50. FIVE - Congratulate Recognize other people’s successes Applaud collegues accomplishments Cheer friends milestones
- 51. Advanced Tip Commit to daily progress – slow & steady
- 52. To do when you get home • Join Linkedin • Complete your profile – carefully and accurately. If you’re currently unemployed, list your current position as “Open to opportunities.” • Include a photo – cropped headshot is best with a smile. • Write a professional summary – Your headline at the top is important. Highlight experience. • Look around to see what others in your field are doing. • Include Keywords & Skills - Use words for which you want to be found and show up in search results. • Contact Settings – List your availability: career opportunities, consulting offers, new ventures, job inquiries, and reference requests. • Website Links – Link to a personal blog, other social network profiles. • Personal URL – Pick something you want to live with and include it in email signature. • Grow your Network! – Find connections, fellow employees at previous employment, current coworkers, friends & members of all organizations that you are connected to. • Consider recommendations & add skills – Weigh the pros vs cons. Consider waiting until more comfortable with Linkedin. • Invest time every week – Build & maintain network. GIVE TO GET! Keep at it.
- 53. Uploading articles/presentations • Prepare pdf versions of the articles you would like to include or ppt versions of the PowerPoint presentations. Save them with filename that helps to clearly identify the article. • Sign up for SlideShare (www.slideshare.com). • Upload your articles as pdf or presentations as pdf or PowerPoint. • Add full title, tags, choose category and add useful search terms or citation in the description field. • When completed all uploading — go to top right icon of person - My Uploads. Locate the item you want to load on LinkedIn. Click on item and then Edit Setting. Move mouse over the title (top of screen), right click and select Properties. Go to Address and copy the url via right click starting with www, making sure that include all of it as it may be more than two lines. Keep Slideshare open. • Sign in to Linkedln (www.linkedin.com) • From menu bar — Profiles — Edit Profile then choose • Publications or • Background — Summary I recommend Publications as Background Summary provides images and link to the full text while Publications provides citations and the link to the full text. • Click on Add (top right of Publications section or little rectangle in top right of Background - Summary section) • Complete information & Save • Go to top and click on Done editing button • View item - should have a little right arrow at the end of the title which is the link to the full text. Click on the title to make sure that it opens
- 54. Articles • LinkedIn: Job Seekers, http://learn.linkedin.com/job-seekers/ • Bryce Christiansen, How To Get Noticed By Recruiters on LinkedIn, www.youtern.com/thesavvyintern/index.php/2012/03/07/how-to-get-noticed-by-recruiters-on-linkedin-2/ • Janet Ellen Raasch, LinkedIn (or Left Out) for Lawyers, Social Media : A Business Tool for the Future, ILTA Digital White Paper, Dec. 2013 - http://connect.iltanet.org/Communities/Resources/ViewDocument/?DocumentKey=e15496fe-6cad-463d- 8e27-9bf56f198d0b • Nathan Rosen , Lessons learned, lessons relearned, and lessons learned the hard way, www.aallnet.org/products/pub_sp1003/pub_sp1003_Lessons.pdf • Blue Sky Resumes, How to Write a LinkedIn Profile, www.blueskyresumes.com/free-resume-help/article/how- to-write-a-linkedin-profile/ • The Savvy Intern, The Top 5 Ways to Get Noticed on LinkedIn, www.youtern.com/thesavvyintern/index.php/2012/04/03/the-top-5-ways-to-get-noticed-on-linkedin/ • 7 Tips to Help You Stand Out On LinkedIn,Tim's Strategy, www.timsstrategy.com/blog/7-tips-to-help-you-stand- out-on-linkedin/ • The Ultimate Cheat Sheet for Mastering LinkedIn - http://blog.hubspot.com/blog/tabid/6307/bid/23454/The- Ultimate-Cheat-Sheet-for-Mastering-LinkedIn.aspx • Nancy Fawley, LinkedIn as an Information Source for Human Resources, Competitive Intelligence, Online Searcher, March/April 2013. • The Path to Happy Employment, Contact by Contact, New York Times, Dec. 5, 2013, p. B10 - www.nytimes.com/2013/12/05/technology/personaltech/the-path-to-happy-employment-contact-by-contact- on-linkedin.html
- 55. Books • Robert Hellman, Your Social Media Job Search: Use LinkedIn, Twitter, and other tools to Get the Job You Want! • Kristen Jacoway, I'm in a Job Search--Now What?: Using LinkedIn, Facebook, and Twitter as Part of Your Job Search Strategy • Dennis Kennedy & Allison Shields, LinkedIn in One Hour for Lawyers, 2nd ed. • Tim Kitchen, How To Get Your Ideal Job: Using LinkedIn, Social Media and the Internet • Andrew Macarthy, How to Create the Ultimate LinkedIn Profile in Under an Hour. • Chris Perry, LinkedUp: The Ultimate LinkedIn Job Search Guide • Brad Schepp & Debra Schepp, How to Find a Job on LinkedIn, Facebook, Twitter and Google+ • Donna Serdula, LinkedIn Makeover: Professional Secrets to a Powerful LinkedIn Profile. • Dan Sherman, Maximum Success with LinkedIn: Dominate Your Market, Build a Global Brand, and Create the Career of Your Dreams... • Michele Somody and Claire Hunter, A Simple Guide to Finding a Job with LinkedIn • Steve Weber, Wired for Work: Get a Job FAST using LinkedIn, Facebook or Twitter • Greig Wells & Jonathan Green, LinkedIn Insider Secrets to your Job Search
- 56. Web Programs • Social Media for Career Enhancement, Laura Young & April Kessler, April 13, 2012, Dallas Association of Law Libraries, http://aall.sclivelearningcenter.com/index.aspx?PID=6278&SI D=163297 • How to REALLY use LinkedIn (2nd edition), book & videos - http://www.how-to-really-use-linkedin.com • Building Your Professional Network with LinkedIn and How To Use It For Your Job Search by John Crant, New York Public Library, April 22, 2010. www.nypl.org/audiovideo/building- your-professional-network-linkedin-and-how-use-it-your-job- search with live session on June 5, 2013 and August 29, 2013. • Getting Interviews 2.0: Using LinkedIn and other social media on April 10, 2013, May 1, 2013 and upcoming on August 7, 2013 at SIBL. See generally the NYPL Job Seekers site at www.nypl.org/help/getting-oriented/for-job-seekers • Shlomo Gewirtz, How to Succeed When Everything’s Stacked Against You (audiocast), http://davidmoment.com/
- 57. Questions and Answers Nathan Rosen • Email: nathan.rosen@rcn.com • LinkedIn: www.linkedin.com/in/nathanrosen • Twitter: nathanrosen