This workshop covers LinkedIn profiles, LinkedIn Search, LinkedIn Networking and LinkedIn Event Follow Up.

1. Linked for Closed Business Workshop
With Instructor
Michael Gray
SAHBA Build
Your Business
Series
Tuesday 9-29
or
Thursday 10-1

2. Why LinkedIn?
2 New People Join LI Every Second
Average Household Income $109,000
People have 2 times more confidence in
info found in LI
277% more effective for Lead Generation
STILL WANT TO SPEND All
YOUR TIME ON
FACEBOOK???

3. I already have a LinkedIn Account setup so
tell me the secret to getting leads today.
How Set Up Are You?
Get Your Profile Right!
LinkedIn can be the most searchable site
online for you if you......

4. A Very Searchable & Compelling Headline
120 Characters What you do – not your title.

5. Not This!

6. Definitely Not This!

7. Profile Cheat Sheet
•Professional Headline 120 Characters
•Job Title and Descriptions – 1000 Characters
•Summary – 2000 Characters – Describe all the
expertise, services & products you offer.
•Interests – 1000 Characters

8. LInkedIn Site Navigation
 Profile
 Connections
 Jobs
 Interests
 Search

9. Adding Connections
 I get connection requests from people that I
don’t know. Should I accept them?
 Should I connect with everyone that shows
in the “People I May Know”?
 I have my privacy settings set to only allow
invitations from people who know my email
address? Is that the setting I should use?

10. Getting Connected
Request Introduction from one of your connections
NEVER use the default LI invitation
WIIFM – What’s In It For Me – Why would they want to
connect with you
DO NOT SPAM.

11. At last, with all these connections
I’m finally ready to start selling.
Right?
WRONG!!!!!

12. LinkedIn Strategy
 Advanced Search
 Saving Searches
 Tagging Potential Leads
 People Who Viewed Your Profile

13. Event and Contact Follow Up Strategy
• Review Profile for Common LinkedIn Contacts
for Introductions
• Search Google and Other Social Media Sites
• Like, Comment and Share Their Content
• Find Common Ground

14. Tips Build Relationships
Add Value with no strings or underlying sales
messages
Take it Offline
Earn the right to offer your products/services

15. Storming The Gates
with LinkedIn
Michael Gray
Questions???