Who is My Target Audience and What Content do They Love

1. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Social Demographics
Desirable Content
Social Search

2.  Identify Your Target Audience(LeanCanvas.com)
 Discover where they spend their time online
 Create an Avatar for your target audience with name and
everything you can find to identify them
 Begin crafting your content to feed their likes and dislikes.
 Communicate how your product or company fixes or helps in
their greatest problem
 Don’t forget to consistently communicate your “Why”
http://youtu.be/u4ZoJKF_VuA
 People don’t buy what you do they buy why you do it.

8.  Cuts across most demographics lines
 Resonates universally
 Brings us all back to a common place or time
 Helps us feel, think & reflect
 Reminds us we are all human
 We never get tired of this content
 We always have time for it
 We remember it
 We want to SHARE it with others

22. Put these desirable content ideas your calendar and
test each type of content.
Follow up after with your Facebook Insights

23. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
https://www.facebook.com/OnlineBizSmarts