With an increasing number of people joining Linkedin, it is becoming an important tool in managing and developing your online credibility. Most people understand the basics to setting up the profile, but beyond that they do not understand the potential of how they can use this online networking to: - Increase traffic to their website - Become an online expert within your niche - Build trust with existing & potential customers - Build rapport with your existing network

1. IoD North Yorkshire LinkedIn and Online Credibility Wednesday 6 th October

2. “ In an affluent society, we value our time and our money, so before we invest either of them in a purchase or an activity, we want to know if it is worthwhile. To figure that out, we turn to other people, listening to their advice and observing their behaviour.” -Craig McMurtys weblog http://blogs.msdn.com/craigmcmurtry/archive/2006/03/06/544748.aspx Building your online credibility

3. Your online credibility is an increasingly important way of showcasing your specialised knowledge and expertise which will build your online credibility. As more people engage with the social web differentiating yourself become imperative. Building your online credibility

4. This isn't new - the main way people work out whether to trade with people on Ebay is through their personal recommendations and reputation score. When people want to do business with you, they will check the web to search for 'red flags' or for information to help them understand you better. Building your online credibility

6. How Important is LinkedIN?

7. How Important is LinkedIN?

9. http://blog.guykawasaki.com/2007/01/linkedin_profil.html#axzz0zOwYkkUK

12. http://blog.guykawasaki.com/2007/01/linkedin_profil.html#axzz0zOwYkkUK

19. Introductions – search for the person, then see if any of your connections can do an introduction: Build your network

20. Integrating other applications

22. Any Other Questions? Thanks for your Time