This document provides tips for using Facebook and LinkedIn for business purposes. It recommends having a strategy that is creative, consistent, and calculated. It also suggests defining goals, maintaining a consistent visual brand, and monitoring performance over time rather than expecting quick results. Tips include optimizing profiles, checking competitors, finding people and businesses, and using groups. Hiring help is advised if social media tasks are too time consuming or not an area of expertise.

1. Michael Gray & Dale Dillon
520-548-1970
http://OnlineBizSmarts.com
BNI – Facebook & LinkedIn

3.  Your time is valuable. Use it wisely!
 Live the 3 Cs of Social Media
 Creative
 Consistent
 Calculated – Strategy & Monitor
 Make it work for you NOT the opposite.
 It can level the business playing field if you have a strategy.
 Know your target audience and where they spend their time.
 Don’t build you house on someone else's(Facebook) property.

4.  Consistent Visual Branding
 Define a win. What is a conversion for your
company?
 It’s a marathon not a sprint. The tortoise will
always win at online marketing.
 Hire if you don’t have time or it is not something
your good at.
 Monitor, Track, Adjust

5.  IE. Princeton Report - Facebook would lose 80% of its
users by 2017
 http://www.forbes.com/sites/forrester/2014/01/28/cal
m-down-facebook-isnt-dying/

6.  U.S.? 67% of Internet users in the U.S. are on Facebook. In
European markets, penetration is even higher (82% in the U.K.).
 In the U.S., 83% of 18 to 29-year-olds who use the Internet are on
Facebook
 45- to 54-year-old age bracket has seen 46% growth since yearend 2012.
1.3 BILLION PEOPLE
Read more: http://www.businessinsider.com/a-primer-onfacebook-demographics-2013-10#ixzz2rnM41dTw

7.  22% of Internet Users
 24 % Men 19% Women
 27% of ages 30-49
 24% of ages 50-64
 38% of People With Advanced Degrees
 38% of People Who Make 75K+ Per Year

8.  Optimize Your Profile
 Tell people what you do not your title
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Checking out the Competition
Applicant Background Checks
Find People and Businesses
LinkedIn Groups for new prospects and contacts
 Create an industry group
 Optimize Your Business Listing
 http://help.linkedin.com/app/answers/detail/a_id/1561

9.  Customize images with your company updates-January
21,2014
 Now, when you share an update with a link, you can
customize the image that appears by clicking on the
icon in the right hand corner of the preview image. To
learn more about this update, visit our Help Center

10.  https://www.facebook.com/OnlineBizSmarts
 https://plus.google.com/+Onlinebizsmarts
 https://twitter.com/onlinebizsmarts
 https://www.youtube.com/user/SMARTGroupAZ