The document outlines strategies for creating desirable content by identifying a target audience and crafting messages that address their needs and problems. It emphasizes the importance of consistent communication of your brand's 'why' and suggests measuring effectiveness through insights. Additionally, it highlights that universally resonant content evokes emotion and encourages sharing, transcending demographic lines.

1. Michael Gray
520-548-1970
http://OnlineBizSmarts.com
Creating Desirable Content

2.  Identify Your Target Audience(LeanCanvas.com)
 Create an Avatar for your target audience with
name and everything you can find to identify
them.
 Begin crafting your content to feed their likes and
dislikes.
 Communicate how your product or company fixes
or helps in their greatest problem
 Don’t forget to consistently communicate your
“Why” http://youtu.be/u4ZoJKF_VuA
 Use Insights to measure how you are doing.

4. Your Expertise Desirable Content Desirable Content
Channels A B
Variations Channels Channels
Variations Variations
Desirable Content Desirable Content
C D
Channels Channels
Variations Variations

6.  Cuts across most demographics lines
 Resonates universally
 Brings us all back to a common place or time
 Helps us feel, think & reflect
 Reminds us we are all human
 We never get tired of this content
 We always have time for it
 We remember it
 We want to SHARE it with others

20.  Cuts across all demographics lines
 Brings us all back to a common place or time
 Helps us feel, think & reflect
 We never get tired of this content
 We always have time for it
 We remember it
 We want to SHARE it with others

21.  Put these desirable content ideas your
calendar and test each type of content.
 Follow up after with your Facebook Insights