Http://OnlineBizSmarts.com Michael Gray presented to the https://www.facebook.com/LocalFirstArizona
Local First Arizona - Business for Technology 101 Class
In this edition of Maximize Demosphere, we discuss 25 tips your organization can use to be successful in online communications. This session is geared towards youth sports organizations.
Real, Raw & Human : Using video to build cultural, competitive advantageReward Gateway
In this keynote from Wistia's Wistiafest 2017 conference in Boston, MA, Reward Gateway Founder, Glenn Elliott shares his learnings from the last ten years. He busts 5 business myths and shares how video professionals can help make the world a better place to work by helping honest, authentic leaders reach more of their people.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
In this edition of Maximize Demosphere, we discuss 25 tips your organization can use to be successful in online communications. This session is geared towards youth sports organizations.
Real, Raw & Human : Using video to build cultural, competitive advantageReward Gateway
In this keynote from Wistia's Wistiafest 2017 conference in Boston, MA, Reward Gateway Founder, Glenn Elliott shares his learnings from the last ten years. He busts 5 business myths and shares how video professionals can help make the world a better place to work by helping honest, authentic leaders reach more of their people.
FAIL: Learning from Social Media DisasterDavid Griner
What can you do when your marketing and PR efforts get engulfed in fail? Two social media strategists walk through candid case studies of how brands have faced down an angry Internet — and sometimes even came out better for it.
AI, Machine Learning, and their Application for Growth - #GHConf18GrowthHackers
There’s a reason why Adelyn Zhou was listed in Forbes as one of the nine AI minds you should follow ASAP. In this presentation Adelyn will broaden your perspective on how, why, and when AI and machine learning will play a role in your organization’s future growth
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
As developers, we’re constantly learning: whether it’s figuring out how to solve new problems and bugs, or focusing on new skills and knowledge to apply to our work. At FutureLearn, we reflect our company mission of providing the best learning experiences to everyone, within the way we work as well. We have a culture of learning and supporting each other, encouraging everyone to pursue the skills they want to have. This talk will help you make learning a more integral part of your processes, and explain how to run internal events, like hackdays and lightning talks, to support this.
See the video of the talk here: https://vimeo.com/139069166
In the past couple of years I've realised there's been quite a lot that I've learnt from event organising that I could apply in a proper job as well.
This talk is split into two parts: in the first I look at how specific skills I use in my current job map back to event organising, in the second part I focus on more general lessons or things that I wish I had learnt a bit sooner.
Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?
Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?
This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.
Steal from the Startups: Growth Tactics for Grownups with Kevin Henrikson Search Engine Journal
Agile marketing tactics aren’t just for startups.
Kevin Henrikson, veteran of two startups sold to Yahoo and Microsoft for $550M, will break down his startup marketing strategies which he subsequently scaled for enterprise marketing teams. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Web 2.0 Expo speech May 6, 2010 by Charlene Li entitled, "Open Leadership: How Social Technology Can Transform How You Lead". Learn more at open-leadership.com
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...Products That Count
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.
This presentation is from Joff Redfern, who leads the collaboration product team at Atlassian. His talk was given at Products That Count San Jose on 2/7/18.
‘Tis Better To Be Effective Than EfficientSynerzip
Outcome vs. Output Focus for Software Teams
Join Kent McDonald to explore the difference between efficiency and effectiveness and learn three simple, yet powerful, techniques that he has found can help teams be more effective. You’ll learn how to:
Build a shared understanding of the problem you are trying to solve
Establish clear guard rails for distributed decision making
Measure progress based on outcome, not output
Along the way he’ll share stories about how he has used these techniques and help you figure out when these techniques may work in your situation.
You may be able to get faster and cheaper with efficiency, but in order to get better outcomes, you need to be effective.
A presentation done for the Charlotte AMA talking about the opportunities and challenges that face marketers when it comes to online marketing and reputation/brand monitoring.
Gamification: Your Secret Weapon Against Zombie LearnersGrowth Engineering
A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.
As part of Social Media Week London, Luis Carranza (@adcentered), Head of Social Media for Chemistry, talked about 10 Ways to Suck at Social Media and 5 Ways Not to Suck.
#10suck #SMW
iMedia Brand Summit - Sept 2010
With the mobile Internet now ubiquitous and the digital living room becoming a reality, consumers have real-time access to compelling content from virtually anywhere. Almost every second of every day, they are bombarded with advertising, social media, and branded content. This access overload has created a more discerning consumer with a shorter attention span. So while brands have more opportunities to reach their target audiences, it is increasingly difficult for these companies to genuinely break through and make a meaningful impact.
In this new installment of Hope Beyond the Hype, Jeff Rosenblum, founding partner of Questus, interviews industry leaders to gain insight into the changing attitudes of consumers and the emerging tools that marketers can leverage to build relationships in an age of constant connectivity. Experts from the marketing and media worlds will address the increasing fragmentation of the media ecosystem and provide actionable advice for cutting through the clutter to capture attention and build loyalty.
Presenter: Murray Newlands, ChattyPeople, CEO
Every business is going to have a bot. They are cheaper, faster, respond instantly and they can interact with any number of clients simultaneously. If messaging apps become the primary way people communicate, and every business needs a strategy to engage with people on messaging apps, and bots are the only scalable way to do this, then every business will eventually have a bot. That is simple math.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
As developers, we’re constantly learning: whether it’s figuring out how to solve new problems and bugs, or focusing on new skills and knowledge to apply to our work. At FutureLearn, we reflect our company mission of providing the best learning experiences to everyone, within the way we work as well. We have a culture of learning and supporting each other, encouraging everyone to pursue the skills they want to have. This talk will help you make learning a more integral part of your processes, and explain how to run internal events, like hackdays and lightning talks, to support this.
See the video of the talk here: https://vimeo.com/139069166
In the past couple of years I've realised there's been quite a lot that I've learnt from event organising that I could apply in a proper job as well.
This talk is split into two parts: in the first I look at how specific skills I use in my current job map back to event organising, in the second part I focus on more general lessons or things that I wish I had learnt a bit sooner.
Hiring good people can be hard. Keeping good people can be hard. It’s made easier though if you can set your company apart as a place that people want to work at. But how do you make the community aware that that’s the case?
Developer evangelists typically evangelise products to developers, but what if the thing you’re trying to sell is the team itself? How can you get your entire team sharing with the community what you’ve built and how you work?
This talk will examine why you should evangelise your team from an individual, team and community perspective, and give concrete examples of how to encourage your team to do so.
Steal from the Startups: Growth Tactics for Grownups with Kevin Henrikson Search Engine Journal
Agile marketing tactics aren’t just for startups.
Kevin Henrikson, veteran of two startups sold to Yahoo and Microsoft for $550M, will break down his startup marketing strategies which he subsequently scaled for enterprise marketing teams. (Psst: Kevin is also a co-founder in Alpha Brand Media, Search Engine Journal’s parent company!)
Web 2.0 Expo speech May 6, 2010 by Charlene Li entitled, "Open Leadership: How Social Technology Can Transform How You Lead". Learn more at open-leadership.com
I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.
Snap: 7 Deadly Sins of Social Media MarketingFranco De Bonis
For marketers, social media can drive engagement, increase customer loyalty and brand awareness, boosting sales and business development leads. To get the best results, you need to be savvy with your social media strategy. Beware of the seven deadly sins of social media marketing that can hinder the effectiveness of your social campaigns.
Origin: Snap Australia
Products That Count: LinkedIn fmr Product Head on 5 Lessons to Fast Track you...Products That Count
Smart people learn from their mistakes. Wise people learn from the mistakes of others. Hear what LinkedIn fmr Product VP Joff Redfern would have told his younger self to get to where he is in half the time. Joff shares his learning from over 20 years of product leadership experience to help you accelerate your learning and growth in product leadership.
This presentation is from Joff Redfern, who leads the collaboration product team at Atlassian. His talk was given at Products That Count San Jose on 2/7/18.
‘Tis Better To Be Effective Than EfficientSynerzip
Outcome vs. Output Focus for Software Teams
Join Kent McDonald to explore the difference between efficiency and effectiveness and learn three simple, yet powerful, techniques that he has found can help teams be more effective. You’ll learn how to:
Build a shared understanding of the problem you are trying to solve
Establish clear guard rails for distributed decision making
Measure progress based on outcome, not output
Along the way he’ll share stories about how he has used these techniques and help you figure out when these techniques may work in your situation.
You may be able to get faster and cheaper with efficiency, but in order to get better outcomes, you need to be effective.
A presentation done for the Charlotte AMA talking about the opportunities and challenges that face marketers when it comes to online marketing and reputation/brand monitoring.
Gamification: Your Secret Weapon Against Zombie LearnersGrowth Engineering
A lack of learner engagement is the single biggest issue within the learning and development landscape. Luckily, we've got the perfect solution: Gamification. To find out the 'How?', 'What?' and 'Why?', take a look at our brand new presentation: 'Gamification: Your Secret Weapon Against Zombie Learners'.
As part of Social Media Week London, Luis Carranza (@adcentered), Head of Social Media for Chemistry, talked about 10 Ways to Suck at Social Media and 5 Ways Not to Suck.
#10suck #SMW
iMedia Brand Summit - Sept 2010
With the mobile Internet now ubiquitous and the digital living room becoming a reality, consumers have real-time access to compelling content from virtually anywhere. Almost every second of every day, they are bombarded with advertising, social media, and branded content. This access overload has created a more discerning consumer with a shorter attention span. So while brands have more opportunities to reach their target audiences, it is increasingly difficult for these companies to genuinely break through and make a meaningful impact.
In this new installment of Hope Beyond the Hype, Jeff Rosenblum, founding partner of Questus, interviews industry leaders to gain insight into the changing attitudes of consumers and the emerging tools that marketers can leverage to build relationships in an age of constant connectivity. Experts from the marketing and media worlds will address the increasing fragmentation of the media ecosystem and provide actionable advice for cutting through the clutter to capture attention and build loyalty.
Integrating Digital Marketing Strategies Into Your Nonprofit (and Measuring ROI)Shelly Kramer
Understanding digital marketing strategies is a critical component of success for businesses today. And nonprofit organizations and associations are businesses, too.
As such, they need to understand how to integrate digital media into their marketing efforts, how to use the power of social media to help with awareness, reach, community building and fundraising efforts and how to measure success.
This was a presentation that Shelly Kramer, CEO of Kansas City-based V3 Integrated Marketing gave in October of 2011 to a gathering of YMCA Chief Marketing Officers and Chief Technology Officers on digital media.
The presentation covered an overview of digital media, a discussion about how inbound marketing is dramatically different than outbound marketing, and a comparison of the costs of the two very different kinds of marketing tactics.
The presentation covered social media channels - like Facebook, Twitter, YouTube, LinkedIn and the corporate blog, and discussed how to integrate these channels into your overall marketing efforts - and how important that is.
Lastly, the presentation covered data and analysis and touched on the fact that having analytics and using them are two completely different things. Analytics and data can be the roadmap for any successful marketing (or fundraising) initiative. And they can play an integral role in analyzing the ROI of your marketing efforts - both traditional and those focused on utilizing social media channels and other inbound marketing strategies.
"What the hell is going on?" underwent an overhaul.
A practical approach that clearly illustrates what Social Media Marketing is, how to successfully play in this space and the stats and trends that define it.
The last few slides are full of useful resources as voted on by your peers.
Digital Marketing Techniques Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques Powerpoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need. https://bit.ly/3F8Ia5P
Digital Marketing Techniques PowerPoint Presentation Slides SlideTeam
Looking ways to market your product and services through digital technologies, our digital marketing techniques PowerPoint presentation slides go to market will help you out. This pre-designed web marketing PPT includes important topics like internet marketing, e-mail marketing, blogging, pay-per-click marketing, social media marketing, viral marketing, aid model, pull & push marketing, search engine optimization, website performance, web marketing plan, marketing growth strategies and many more. Our pre-designed professionally created electronic marketing PowerPoint presentation graphics will identify the problems and provide possible solutions with the help of online marketing strategies. You can also emphasize many other concepts like digital technologies, content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, social media optimization, display advertising etc. You just have to click and download this amazing PPT designs. Our digital marketing techniques presentation graphics go to market are adaptable to any form. Our catalogue has an abundance of Digital Marketing Techniques PowerPoint Presentation Slides to choose from. Be sure to find the ideal ones to suit your need.
7 Easy Steps to Turbocharge Your Online BrandElad Hogen
Know-how and tools that you’ll need to build and maintain a powerful and rewarding personal or business brand on the Internet:
- What is Online Brand Management?
- How to get super targeted traffic?
- What web properties you need to have online?
- Automate content creation like a pro.
- All you need to know about SEO for local branding.
This is a presentation from our recent workshop here at Essential Communications. This presentaion provides an outline of social media, from platforms to engagement.
Given to an audience of Prince Edward Island entrepreneurs at the 2010 Atlantic Entrepreneurship Expo. An introductory look at why you should think about social media as part of your marketing mix and what to keep in mind as you get started. Includes a collection of great stats and tips on Facebook, foursquare, Twitter, LinkedIn, YouTube and social media in general.
What it takes to be a high performing marketing organization in the banking world. Research from the Salesforce on modern marketing tactics and leading marketing solutions.
Similar to Technology Workshop -Social Media for Business 101 (20)
Storming The Business Gates With LinkedIn
LinkedIn profile setup and optimization.
LinkedIn leads from saved advance search.
LinkedIn Strategy
http://onlinebizsmarts.com
Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.Create – Create content your audience craves and will share.
Curate – Publish your content where your target audience spends time online.
Evaluate – Measure your content effectiveness and adjust your content accordingly.
Communicate – Listen and respond - Surprise people with your quick responses.
2. 1 Billion+ people are using Facebook
300 million users on twitter
80% of companies now use LinkedIn to
find employees.
It’s where many of your current
customers are spending their time.
It’s where ALL of your future customers
are spending their time.
52% of global population under age 30.
3. Companies spend millions making their
storefront look great.
4. Don’t you want you customers to experience
this?
11. Set time limits
Make a to do list
Monitor via mobile
Monitor via email
(nutshellmail.com)
Post just prior to peak times
Go do what makes your company
money!
12. Facebook is a graphically presented
relationship network
Content should always have a picture or a
video attached
Aggressive selling is not tolerated
Engaging content is everything
Recommendations are golden(This applies to all social
platforms)
87% of people trust what others say about you
14% of people trust what you say about you
13.
14.
15. Promote Other Businesses Celebrate Other People
Life Is Short Dreams Come True
Believe in Things Bigger Than You Matter
Us
Back To Basics/Fundamentals Surprising Twists
Great Stories Inspires Action
Funny or Humorous(Tasteful) Tears of Joy
Tears of Sadness Surprises
Never, Never, Never Give Up Be The Original You Are
David Vs Goliath Reminiscent
16. Mobile accounts for 50% of global search.
Websites must be mobile optimized.
25% of Americans in the last month said
they watched a short video….on their
phone
Mobile requires site specific SEO work.
Google Places, Yelp, Angie’s List are places
to be listed for mobile search optimization.
19. Brand Awareness Lead Generation
and Reputation
Customer Service
Customer Development Collect Feedback
Brand Loyalty
Transition To Sales Funnel
Traditional Marketing &
Sale
Clients are checking out your online credentials to see if they want to hire you. Hopefully you online presence looks as good as your face to face experience.
Clean and simple call to actions
Clean and simple call to actions
Affinity -
The right mix for your business – Every business is different and requires a different mix.