Clarification Customer Channel Communication (or Content) Coordination

1. Online Biz Smarts October
11, 2012
SOCIAL MEDIA BUSINESS
STRATEGY
PRESENTED BY DALE DILLON
AND MICHAEL GRAY
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2. WELCOME!!
Thank you Kathryn Welch
and Nova Home Loans!
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3. Michael Gray and Dale Dillon
Prestigious Expert Speakers
And SMART Masterminds!
www.onlinebizSMARTs.com
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4.  Mission is to provide high
caliber social media and online
marketing training to business
owners and professionals so
that they may thrive in the
internet world.
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5. Where we distinguish
ourselves is that we cover
the full scope of the
marketing options and tie
them together with business
strategy.
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6. Membership
 Join as a Member
 Or Attend as A Guest
 Membership Benefits
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7. Introductions
Name
Business Name
One phrase – My
product/service is:
_______________
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8. How Social Are You?
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9. The 5 C’s of Social Strategy
 Clarification
 Customer
 Channel
 Communication (or
Content)
 Coordination 9

10. Clarification
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12. Customer
 Customer Focus Not Product Focus
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13. Channel
Inbound vs
Outbound
Pull vs Push
Internet vs
Traditional
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14. Channel
SEO
Social Media
Content
Public Relations
Email Marketing
Display Advertising
and PPC
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16. Communication (Content)
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17. Communication (Content)
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18. The Daily Tattle
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19. The Resume Book
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20. The Tekkie
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21. The Scrapbook
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22. Communication (Content)
 Topics
 Where to find content
 How to present content
 How to promote content
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23. Coordination
 How do you put it all together in
an integrated strategy?
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24. Coordination
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25. Michael Gray is Next!
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