This document discusses how libraries can leverage social media to become more engaging and community-focused. It provides examples of how libraries are using various social media platforms like Facebook, Twitter, Flickr, and Google+ to connect with users, share content, and foster collaboration. The key message is that libraries need an online presence and must embrace social media to remain relevant in today's technology-driven world where users increasingly access and share information online.

1. Libraries with
X-Factor
Social Media
Judy O’Connell
Wollongong, March 2012

3. Viewing and linking
Single view online
web pages for
information and
marketing

4. Choice & experiences
Portable, socially
powered, focused
on life-stream,
content, and
powered by widgets,
drag and drop, and
mashups of user
engagement.

5. Immersive & pervasive
Connections and
experiences
augmented and
transformed through
immersive technology
and smart data.

6. Library
http://www.miragebookmark.ch/most-interesting-libraries.htm

7. The King James Bible
required seven years to
translate and many
months for scribes to
copy.
Now we can have it
‘whispernetted’ into
electronic paper in
moments.

8. Libraries with
X-factor are active
agents within their
community

9. “Information technology
has become a participatory
medium, giving rise to an
environment that is
constantly being changed
and reshaped by the
participation itself.”
A New Culture of Learning ~
Cultivating the Imagination for a
World of Constant Change:
Douglas Thomas and John
Seely Brown
cc licensed ( BY NC SD ) flickr photo by Javier Volcan: http://flickr.com/photos/jdvolcan/943235734/

10. Conversation Prism
www.theconversationprism.com

11. connect, communicate, collaborate
Australian internet users spend the most
time visiting social networks and blogs
averaging 7 hours, 17 minutes per person.
Neilsen Social Media Report 2011

12. Library 2.0 +
“The library of the future
will be a platform for
participation and
collaboration, with users
increasingly sharing
information among
themselves as well as
drawing on the library’s
resources..”
WE-THINK ~ Charles Leadbeater
cc licensed ( BY NC SD ) flickr photo by mark raheja: http://flickr.com/photos/markraheja/354922945/

13. Social Media in Business
The 5 most popular social media activities
conduced by business in 2010
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

14. Content offered via social media
* Nielsen: Community Engine Social Media Business Benchmarking Study 2011

15. Increasing integration into own media
Plans for 2011 integration

16. 1 in 4 Businesses have Facebook presence

18. Social Media in EU Libraries
48%
37%
15%
Not interested Use social media Plan to use social media
* Social Media Use in European Libraries 2010 by EBSCO

19. Five top social media targeted by libraries
63%
55%
46% 46%
38%
Social Networks Blogging MIcro-blogging Widgets Social Bookmarks
* Social Media Use in European Libraries 2010 by EBSCO

24. MUSEUMS SPECIAL SECTION
The Spirit of Sharing
Published: March 16, 2011
SHELLEY BERNSTEIN lives with her computer. Most days she hunkers
down in her spartan office at the Brooklyn Museum where, as chief
technology officer, she invents ways to keep people visiting the museum
and its Web site, brooklynmuseum.org.
Every night she bicycles home to the Red Hook section of
Brooklyn to be with Teddy, her beloved pit bull, and
monitors the institution’s presence on Facebook, Flickr,
YouTube, Four Square and Twitter, where it has nearly
183,000 followers.
Some of her projects — letting Web followers watch a 28-foot tepee
being built in the museum or inviting them to participate in a coming
exhibition by taking a visual art quiz — have led to a flood of invitations
to lecture at conferences around the globe.
http://goo.gl/ipahu

25. Social Media in AU Libraries
• Facebook
• Twitter
• Youtube channel
• Foursquare
• Flickr
• QR Codes
• Virtual Tours
• Podcasts
• All kinds of events
cc licensed ( BY NC SD ) flickr photo by César Poyatos: http://flickr.com/photos/cpoyatos/5791320785/

26. The social media presence of Australian
Public Libraries Blog post July 2011
• Overwhelmingly, Australian public libraries don’t have
their own websites
• 8 out of 16 didn’t have a Facebook Page while 9 out of 16
lacked a Twitter page
• Those public libraries that do have some social media
presence are not using them successfully

27. UTS Library

33. • facebook

34. What does all this tell us about our services?
Libraries
with
X-Factor
Social Media

35. communication
Can you hear me now?!
cc licensed ( BY ) flickr photo by Pixel Addict: http://flickr.com/photos/pixel_addict/465394708/

36. Participation in social media
removes perceived distance
without intruding into real space
cc licensed ( BY NC ) flickr photo by Frederic della Faille: http://flickr.com/photos/fred_dela/2285253737/

37. Every time a major event happens in the
world these days, it’ only a matter of
s
seconds before Twitter starts fizzing with
news and shared experiences.
cc licensed ( BY SD ) flickr photo by kainet: http://flickr.com/photos/kainet/144703613/

38. communication
#quanda @lateline
cc licensed ( BY NC ) flickr photo by ansik: http://flickr.com/photos/ansik/4425771596/

39. Social media, and online services in
general, allow the user to interact with
library staff in a space that is more power
neutral than the traditional library desk
cc licensed ( BY ) flickr photo by procsilas: http://flickr.com/photos/procsilas/47651477/

40. Stop isolating, separating, and labelling
the many aspects of library services
cc licensed ( BY NC SD ) flickr photo by Mrs Magic: http://flickr.com/photos/mrsmagic/5876276327/

41. “Social media presents
a unique set of
challenges for librarians
who are dedicated to
outreach and to
privacy.”
cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/

42. Libraries must be
present in the online
environment or fail to
reach customers using
this space.
cc licensed ( BY NC SD ) flickr photo by sgs_1019: http://flickr.com/photos/visionwithin/133942287/

43. The National Library of
Australia embraces
social media as a
community-building tool
and for corporate
communications. It
adopted a social media
policy in December
2010.
http://www.nla.gov.au/policy-and-planning/social-media

44. New WorDS
Will your library be
the first step or not
even be in the
game?
cc licensed ( BY ) flickr photo by Håkan Dahlström: http://flickr.com/photos/dahlstroms/5619142194/

45. Are you trusting
and listening to
your users and
giving them a role
in helping define
the future of your
library services?

46. How you prepare counts!
Find things on the social web
– Google or media alerts
– Search the social web withother tools
Keep up to date with new stuff
– Read analyst and practitioner blogs
– Subscribe to blog/web feeds and RSS reader

47. Libraries with X-factor
Rely on
informed
discovery to
push your
thinking.

48. http://www.go-gulf.com/60seconds.jpg

49. Understand how to connect,
communicate and collaborate
cc licensed ( BY NC SD ) flickr photo by brandoncripps: http://flickr.com/photos/brandoncripps/3156373103/

50. Remember...
The application of
social media tools
must do more
than simply present
a different avenue to
the same
information.
cc licensed ( BY NC ) flickr photo by chiaralily: http://flickr.com/photos/chiaralily/5273432866/

51. Libraries with X-factor
Explore
beyond
what you
know at first!

52. Libraries with X-factor
http://libraryschool.campusguides.com/socialmedia

53. Social Media planning
cc licensed ( BY NC SD ) flickr photo by *m22: http://flickr.com/photos/mtischendorf/5547155369/

54. Communicating through
multiple channels.
54
h$p://www.flickr.com/photos/tjt195/501975860/

55. Libraries with X-factor
Image sharing
•Flickr
•Facebook
•Blogs
•and more...

56. In November 2008 the National Library of New Zealand joined The Commons on Flickr:
1. To increase access to publicly-held photography collections
2. To provide a way for the general public to contribute information and knowledge.

57. Photos, video and audio recordings can be added,
enriched by stories and memories from users and added
to Collections or strung into Tours.
Posted on October 10, 2011 by Archives Outside

59. Libraries with X-factor
Bookclubs & activities
•Goodreads
•Library Thing
•Facebook
•Blogs
•QR codes
•and more...

60. Pinterest is a virtual
pinboard, in which
users share the stuff
they find online by
“pinning” the items to
their board (or boards).
http://pinterest.com/westervlibrary/

65. http://www.scoop.it/t/social-networking-for-information-professionals

67. cc licensed ( BY SD ) flickr photo by The
Daring Librarian: http://flickr.com/photos/
info_grrl/6234764457/

68. Libraries with X-factor
Twitter
•share
•communicate @
•participate #tag
•and more...

69. Libraries with X-factor
Twitter describes itself as a “real-time information
network”. It is a micro-blogging tool, allowing 140
characters for each “Tweet”.
Hashtags (#) on keywords allow easy searching and
linking of topics.
The Twitter button added to a web-page
encourages interest.

72. Libraries with X-factor
Tweet, RT, Reply, DM, Lists, #tags,
favourites, searches, @replies, URL
shortening, Apps.
Visit twitter tools and discover twitter
clients, and twitter apps. Curation with
Paper.li, Tweeted Times. Hootsuite,
Tweetdeck.

73. Libraries with X-factor
Clear objective and target audience
Clearly defined Twitter brand
Organisational social media policy
Learn from mistakes
Be human and be honest
Listen, engage, and build relationships
Build off existing programs

74. Libraries with X-factor
Omit needless words
One thought per tweet
Describe and simplify
Embrace the ReTweet
Cross-post, respond, monitor
Keep organised lists
.

75. Libraries with X-factor
Look at the 20 last tweets. How many
were @replies? How many were retweets
of other peoples work.
Are the tweets you hope will be
retweeted under 120 characters so
people can retweet them?

76. Enterprise tweet managment
http://thinkupapp.com/

77. •
recent activity
•
most replied to posts
•
follower tracking
•
link history
•
follower count
•
membership count
•
Facebook, Twitter, Google+

78. Libraries with X-factor
Facebook
•share
•communicate
•participate
•and more...

79. Sharing is fast
• Why: Why are we doing this?
• Who: Who are we trying to reach? Who will do
the work?
• What: What’s our strategy?
cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/

80. Sharing is fast
• Overview of library
• Website & contact info
• Press releases
• Blog RSS
• Videos
• Twitter Updates
• News and status
• Community interactions
• Events
cc licensed ( BY NC SD ) flickr photo by Έλενα Λαγαρία: http://flickr.com/photos/29393867@N07/3161212158/

81. Home Page

82. Profile Page

83. Group

84. Purpose or Organisation Page

85. Libraries with X-factor
• You can have an unlimited number of fans
(Facebook users who “Like” your page).
• Facebook Pages are public—anyone can
find and view your page whether they are
logged into Facebook or not.
• All content posted on your Facebook page
gets indexed on Google.

86. Libraries with X-factor
• Create and promote events
• Communicate and share
• Connect or “like” other organizations
• Send notifications and messages
• Collect fans by promoting “Like”
• Feature discussions
• Create and share media
• Run competitions & polls

87. Libraries with X-factor
• Make sure to get a custom URL
• You can add additional admins (highly
recommended).
• All admins have equal rights to administer your
page, including adding and removing other
admins (choose with care!).
• Select your page title and category carefully as
they cannot be changed once set.

88. Libraries with X-factor
• Bookshare widgets
• Catalogue search widgets.
• Libguides
• Ebsco
• ..and more

89. Libraries with X-factor
• Three C’s
• Community
• Collaboration
• Communication
• Free Marketing & Advocacy
• Starting and sharing conversations
• Answering questions
• Breaking down barriers to information
• Serving as an interactive resource
• LISTEN!

90. Libraries with X-factor
Google+
•share
•communicate
•participate
•and more...

93. Where do you
fit in?

94. Where do we begin?

95. http://learningfundamentals.com.au/wp-content/uploads/Focus-mindmap-for-web.jpg

96. What have you
learnt this
week?

97. Libraries with X-factor
Choose the right tool to
re-frame your library’s
interactions.

98. Libraries with X-factor
Flexibility will become
the most sought-after
currency for the app-
social generation.

99. Be the future
~ no holds barred!

100. Thank You
http://heyjude.wordpress.com
http://www.facebook.com/judy.oconnell
http://twitter.com/heyjudeonline