Has your library discussed creating a Flickr account? A MySpace teen site? Creating a blog? David discusses the current social networking transformation taking place, and applies those changes to a library setting. Then David discusses the changes a library needs to make to meet and participate in our new online, participatory world.

1. Emerging Trends,
2.0, and Libraries
David Lee King
Topeka & Shawnee County Public Library
davidleeking.com

2. What is
Web 2.0?

21. Web 2.0
has done a similar thing
for the web.

22. From Wikipedia: “a … second-
generation of Internet-based services
— such as social networking sites,
wikis, communication tools, and
folksonomies — that let people
collaborate and share information
online in ways previously unavailable.”

23. communication, conversation,
participation...
Community

24. Web 2.0
Church 2.0 Music 2.0
Law 2.0 Advertising 2.0
Business 2.0
Library 2.0

25. Tagging
RSS Readers Commenting
RSS
Glue of Web 2.0
User-
Generated Friending
Content Mashups
Web as Platform

26. 1. RSS
• Does 2 things:
• subscribe to other websites that
have RSS feeds (aka syndication)
• create content in one place, but display
it in another place
• any content - text, photos, audio, video

33. RSS

36. 2. RSS Feed Readers

37. 3. Tagging, or
Folksonomies
• Categorizing the web
• Choose personal keywords
• Browseable and searchable
• web 2.0 uses tagging

41. 4. Leaving Comments
• one-on-one in the
past
• maybe a letter?
• Here’s what it can be
now

44. conversation

47. 29
comments!

48. On a
Director’s
Blog!!!

49. 5. User-Supplied Content
• web 2.0 doesn’t exist without user generated
content
• most web 2.0 sites feature “my stuff”
• text
• photos
• videos

54. 6. Web as Platform
• web-based software
• a platform that allows people to interact
• not the usual “here’s the info about my
organization”
• email is a good example

59. 7. Mashups
• From Wikipedia: “A mashup is a website or
web application that seamlessly combines
content from more than one source
into an integrated experience.”
• Usually via an API, RSS feed, or JavaScript

66. 8. Friending
• Buddies, friends, contacts,
followers
• Linking to friends or contacts
• sharing content
• trusted buddy list

68. now, let’s jump right in
• blogs
• social networking sites
• bookmark managers
• wikis
• instant messaging
• podcasting and videocasting
• Library Catalogs???

69. blogs

77. what can you
do with blogs?
• communicate with your patrons!
• start conversations...
• new books, videos, what’s new at the library
• internal staff newsletter
• subject guide current awareness
• reaching customers where they are...

78. Social Networking Sites

98. What can you do with
Social Networking Sites?
• Reach patrons in THEIR space
• Use contact lists to push events and news
• Direct links to library material
• Share – why should I attend your teen
program?
• Use them as search tools

99. Bookmark Managers
• AKA Social Bookmarking
• IE favorites is tied to a single PC
• Bookmark managers do the same thing…
• … but are accessible via the web!
• how it works
• add a bookmark, add tags, description, clipping
• Others can add comments, ratings
• Others can subscribe via RSS
• searchable

110. What can you do with
Bookmark Managers?
• Access your own bookmarks anywhere
• Find an expert and subscribe
• Search
• Share!
• actual links
• expertise

111. Wiki
• What’s a Wiki?
• A website that allows anyone to add and
edit content
• Great for collaborative authoring
• Tracks changes so you can revert back to
older page if needed
• Monitor changes via RSS
• Searchable
• Comments can be allowed

121. What can you do
with a Wiki?
• Subject Guides
• Staff Intranet
• Project management
• Committee/Taskforce minutes
• Allowing patrons to interact with you…

122. Instant Messaging
• AKA IM
• Pretty easy – you type, hit enter, they type, hit
enter, etc.
• Chat history is tracked
• Real time communication
• PCs, cell phones, PDAs all have IM

123. IM Clients
• Individual clients:
• AOL AIM
• MSN Messenger
• Yahoo! Messenger
• IRC, ICQ, Jabber, GTalk, GroupWise Messenger,
etc.
• Multi-Client services:
• Trillian, Gaim, Meebo

132. What can you do with
IM?
• IM Reference
• IM library staff
• Can be less hassle than email or phone
• Allowing patrons to reach you!

133. Podcasting
• Web feed of audio that anyone can subscribe
to
• To listen:
• Need an MP3 player
• Need an RSS feed
• Need a feed reader
• Even better - A podcasting aggregator (ie.,
iTunes and Juice)

134. Creating a Podcast
• Something to say – most important
• Microphone = can be a Radio Shack cheapie
• Audacity = free
• Place to store the podcast – archive.org,
blip.tv, etc. = free
• RSS feed that will distribute podcasts = free
(FeedBurner does this)
• Free, free, free vs Time, Time, Time!

138. What can you do with Podcasting?
• Library news/upcoming events
• Booktalks
• Oral histories
• Lectures
• Local music
• Author readings
• Library instruction/guided tours
• Reach patrons where they are…

139. Videocasting
• same idea as podcasting - but with video
• to watch: need a video player
• rss feed
• feed reader
• even better - a video aggregator (mefeedia,
fireant, itunes)

140. Creating a VideoCast
• Something to say
• Camcorder – cheapies for $30…
• Digital video editing software
• Place to store the videocast – archive.org = free
• RSS feed that distributes videocasts = free
(feedburner again)
• pricey, Takes Time, Is Very Cool.

146. what can you do
with video?
• lectures, events, instruction
• virtual tours
• book talks
• something completely original
• reaching those patrons again...

147. Amazon vs OPAC

157. Extending the catalog...

169. Introducing
Topeka’s
Digital Branch

170. Who are
We?
Digital
Translation
Goals

171. Who are
We?

172. Busy Library

173. Content!

174. Community

175. Digital
Translation

176. What’s a
Digital Branch?
• All services will be both physical and digital
• We’ll use the web to build unique stuff
• to some, the digital branch will be the only
branch
We’re running two libraries!

177. “Information Superhighway?”
“Virtual Reality?”

179. community
conversation
connections
participation
invitations
user-generated
sharing
it’s a small
world adding “my”
thoughts

180. content

182. Content

183. Content

184. Content

185. Content

186. RSS

187. Media

188. content creator
• librarian
• library staff
• all staff assigned to help out
• trained and released

189. multimedia content
creator
• we bought cameras and camcorders
• i’m training staff of how to use them
• we encourage it
• we give time for it

190. Community

191. Community

192. Entryways

198. conversation
• more than content
• conversations taking place
• ref desk
• comments
• patron generated content

199. in the website

200. in the website

201. in the website

202. in the website

203. outside the website

204. outside the website

205. outside the website

206. outside the website

207. outside the website

208. tracking conversation
• summize
• google alerts
• others
• keyword searches
• answer and comment when it makes sense!
• pass it on to staff

209. Goals

210. Sharing
Content Our Stories
Community

211. Telling our Story

212. story means
• more than the facts
• being a reporter... or an editorialist
• blogging!
• sharing - our favorite recipes
• our trip to spain
• and surrounding it with our stuff (books)

213. How do I
make time for
new stuff?

214. Finding
Time

215. Changing focus
• Finding time
vs
willingness
and priority
• You have to
want to
change
• change job
descriptions

216. Schedule
your
time

218. Granting time
• give time - for reading, playing,
learning, creating
• send staff to formal training
• practical training for staff - teach
what's relevant to your staff and
library
• buy books for training

220. Yikes! My boss says I
need to learn this stuff!
• 15 minutes a day
• start with your interests
• find some blogs to read
• leave comments
• Work through a Learning 2.0 plan

221. Where to start?
• blogs:
• blogger.com or wordpress.com
• what are you going to write about?
• Wikis:
• PB Wiki
• use it for your next committee project

222. Where to start?
• IM
• sign up for AOL Instant Messenger
• Use Meebo to chat with co-workers (or me!)
• Social Networks
• Get a FaceBook account
• friend other librarians
• Podcasting and Videocasting
• think of a reason and a goal, then go for it!
• Use whatever’s handy - digital camera video is fine

223. Why?

224. This is not your library

225. This is your library

226. This is your
library

227. This is your library

228. Thank you!
davidleeking.com