lecture

1. The Rise of New Media
and Technology Aids in
Communication

2. Objectives
1. Identify the proper strategies in communication using
social media and other advancements in technology.
2. Evaluate language in new media and adopt an
awareness of proper use of language in these media
platforms.
3. Develop an appreciation on the importance of proper
communication planning.

3. Social Media Use
Social media has undoubtedly altered the world
operates. The rapid and vast adoption of new
media platforms have changed the way people
relate and communicate with each other in the
social, economic, and political arenas.

4. Social Media Use
Though there are minor social media platforms available
since the 90s, the social media that we know today – the
one with millions of active and interactive users - started
with MySpace in 2004, when it reached a million active
users. Since then, other sites started mushrooming, and
people began getting hooked to these new media.

5. Social Media Use
Some media platforms have been so popular that the number of
users rise at such an exponential rate. TikTok, for example,
became such a craze in 2020 during the COVID-19 pandemic,
when people were mostly at home and thus have “nothing to
do” because of the worldwide call to “Stay Home”. It was
launched in 2016 and had half a billion users by 2018. This number
even got higher in mid-2020, with over 800 million active users
within that time span.

6. Social Media Use
However, not all social media platforms last. For example, in
2008, Hi5, MySpace, and Friendster were close competitors
to the social media giant, Facebook. In 2012, all three had
virtually disappeared as shown by very poor performance
of market shares. Interestingly, the social media platforms
that survived did so because of their continuous evolution
and response to the needs and interests of its users.

7. Social Media Use
For example, Twitter used to disallow the uploading of
videos or images, but because of the high demand
and the stiff competition, this feature was allowed in
2011. Today, more than half of the content that can
be seen in Twitter includes photos and videos.

8. Social Media Use
The exponential rise in the use of social media can be partly
attributed to the emergence of technologies that enable
modern communication (that is, FAST, CONVENIENT,
INTERACTIVE communication). These include computers,
laptops, and smart phones, among others. In addition, the
rise of social media is a unique manifestation of how quickly
and drastically patterns of social behaviors change.

9. Some Interesting Statistics
on Social Media Use
Here are a few interesting statistics on social
media use. All data are extracted from
statista.com as of July 2020.

10. Global Digital
Population
Active internet users – 4.57 billion
Unique mobile internet
users – 4.17 billion
Active social media users – 3.96 billion
Active mobile social
media users – 3.91 billion

11. Most popular social networks
worldwide, ranked by number of active
users
1. Facebook (2.6 billion)
2. Youtube (2.0 billion)
3. WhatsApp (2.0 billion)
4. Facebook Messenger (1.3 billion)
5. Weixin/ Wechat (1.2 billion)
6. Instagram (1.1 billion)
7. TikTok (800 million)

12. Most popular social networks
worldwide, ranked by reach/ active
usage penetration
1. Facebook (63%)
2. Youtube (61%)
3. WhatsApp (48%)
4. Facebook Messenger (38%)
5. Instagram (36%)
6. Twitter (23%)
7. Snapchat (13%)

13. Countries with the greatest
number of Facebook users
1. India (290 million)
2. United States (190 million)
3. Indonesia (140 million)
4. Brazil (130 million)
5. Mexico (89 million)
6. Philippines (76 million)
7. Vietnam (64 million)
8. Thailand (50 million)
9. Egypt (42 million)
10.Bangladesh (38 million)

14. Social Media Use
In a 2017 report by the Global Web Index,
around 42% of people use social media
platforms to stay in touch with what their friends
are doing, while 39% said they want to stay up-
to-date with news and current events.

15. Social Media Use
The other top reasons for using social media are filling
up spare time, general networking with other people,
looking for entertaining content, sharing photos or
videos, sharing one’s opinion, meeting new people,
and researching or finding out products to buy

16. Responsible Use of
Social Media
Social media has grown in popularity over the years,
with hundreds of options for sharing your thoughts,
photos, and videos and for interacting with friends and
family. The more it grows, the more we discover about
the do's and don'ts of social media.

17. Responsible Use of
Social Media
The same rules apply to all social media
playgrounds, regardless of which site is your
favorite. There are some practices for engaging
in responsible social media use and best
practices for social site etiquette.

18. We all have social
responsibilities
We all have friendships and professional
relationships that can either be helped or
hindered by our social media presence.
Imagine you post inappropriate selfies of
your weekend activities on Instagram. Have
you considered what your boss will think?

19. We all have social
responsibilities
What if you say something spiteful after a fight
with a friend and then realize they saw it before
you could delete it? You may have just lost a
friendship over social media silliness. You are 100
percent responsible for everything that appears
on your social media accounts, from your status
updates and comments to pictures, videos, and
links you share.

20. 1
You may not agree with everything
or everyone you encounter on
social media networks but treat
each person with dignity and
respect. The Golden Rule of treating
others how you want to be treated is
a good practice.

21. 2
Do not turn to social media to
harass, demean, or bully someone
else. Sitting in front of a computer
screen does not give you license to
embarrass, intimidate, or spread
hurtful rumors about others.

22. 3
Regardless of your privacy settings,
keep in mind that anything can
possibly be seen by anyone at any
time, even by that person that you
did not want to see it. Pause before
you post, think before you click.

23. 4
Whether you're concerned with
maintaining good friendships or future job
prospects, be responsible in what you
post and how it could affect your
reputation. Many employers now check
up on job candidates' social media
accounts for evidence of bad behavior.

24. Something to Ponder on
Social media have become a very powerful
communication tool and platform in the new era of
technology and globalization.
In the early beginnings of social media, the usual
reaction would be, “I have ideas or feelings and I can
share these to the world through social media as a
platform.”

25. Something to Ponder on
Today, however, most millennials would claim, “I have
access to social media, so I have to have an idea. I
have to have a feeling or emotion that I can share
with the world.”

26. Something to Ponder on
This attitude has led to the proliferation of fabricated
or exaggerated emotions, with the hope of getting
many ‘likes’ or receiving many ‘comments’, which
have become the norm for social acceptance.

28. ENGLISH LANGUAGE AND
THE NEW MEDIA
Question:
Does the language we use dictate the
language of new media, or do new media
shape the language that we use?

29. What is Media?
New media refer to highly interactive digital
technology. These are very easily processed,
stored, transformed, retrieved, hyper-linked,
searched for, and accessed.

30. What is Media?
Generally, these can be classified as:
• Blogs
• Social media
• Online newspaper
• Virtual reality
• Computer games

31. What is Media?
Language in new media is sometimes referred to as
Computer-mediated communication (CMC), though it may
also be called any of the following:
• Netspeak
• Computer-mediated discourse
• Digital discourse
• Electronic discourse
• e-communication
• Digitally mediated communication
• Keyboard-to-screen communication

32. What is Media?
The Internet is the largest area of language
development we have seen in our lifetimes. Crystal
(2011) said that only two things are certain: it is not
going to go away, and it is going to get larger. Hence,
we must be prepared for its inevitable expansion.
Digital discourse illuminates social and cultural
processes, which is under the domain of sociocultural
linguistics.

33. What is Media?
The primary concern is not with abstract, grammatical
linguistics, but rather the everyday functions and uses
of language.
This type of discourse or computer-mediated
communication can be described as:
• Vernacular
• Interpersonal
• Spontaneous
• Dialogical

34. What is Media?
CMC is VERNACULAR, which means it uses language that is
common to people regardless of age, social class, gender, or
race
Examples:
• Acronyms (Lol, yolo, fomo, bae)
• Initialisms (atm, rotfl, brb, btw, hbd, idk, jk, af, nvm, tmi, tldr, ftw,
g!)
• Emoticons/ Emojis
• Expressive Punctuations
• Hello? VS Hello?!?
• No. VS No? VS No!!!

35. What is Media?
Misspellings / Respellings
Respelling is a resource whose use is subject to a variety of
factors, including users’ ‘technoliteracy’, their considerations of
audience and purpose, and physical constraints of message
production (for economy and text entry reduction).
( cu, 2nyt, tom/2mrw, abt, y? )
These increase insecurities in spelling, but also tolerance
towards typographical “errors”, which are reinterpreted as
outcomes of speedy text production rather than indices of
lacking competence.

36. What is Media?
CMC is INTERPERSONAL. It is relationship-focused rather
than subject-oriented. This can be explained by the
number of Group Chats (GCs) a person has, and the
number of individuals and GCs a person engages
simultaneously.

37. What is Media?
The interpersonal nature of CMC is characterized by
the following:
• Turn-taking
• Topic development
• Back-channels
• Repairs

38. What is Media?
CMC is SPONTANEOUS. It is usually unplanned,
unstructured, and sometimes impulsive. This
spontaneity also gave rise to Net Neologisms through
Lexical Creativity, such as the use of “b4n” and “f2f”,
or such terms as trolls, meme, hashtag, and meh.
These can be described as mediatized stylization and
popular representation.

39. What is Media?
CMC is DIALOGICAL. It carries expectation of
continuous exchange. This is why most media
platforms have a “Reply” or “Comment” option, while
some have a “Leave a comment” button, to ensure
continuous interaction.

40. What is Media?
The English language in the New Media is:
• Brief
• Multimodal
• Ideological

41. What is Media?
BREVITY. Do you notice how much people put
premium on length and on the time it would
take for them to read an article in the net?
Take a look at this example, on the number of
words in Wattpad, which is relatively popular
reading platform for the youth:

42. What is Media?

43. What is Media?
This means that most readers of Wattpad (the
youth, generally) can accommodate less than
1,000 words per chapter. That’s around four (4)
pages or less of bond paper. Anything beyond
that is considered very long already by most
young readers.

44. What is Media?
MULTIMODALITY. This refers to the layering of
different digital media. We all know that words
are only ever part of the picture. All texts, all
communicative events, are always achieved by
means of multiple semiotic resources, even text-
based new media like instant- and text-
messaging.

45. What is Media?
IDEOLOGICALLY-MOTIVATED. New media is
inherently ideological, especially in terms of their
political-economies of access and control.
They are used to control people, and they are
used to resist control. This is quite apparent, most
especially through the symbolic power of the
news and broadcast media.

46. What is Media?
Language use is not simply a way of communicating, but a
powerful resource for representing (or manipulating) its
users, especially the young people – so-called “digital
natives”. None of this is especially new; every generation
likes to “complain” about the next generation’s
communication practices.
This is an important context in which language can be seen
taking place in and around new media, and how it
continues to evolve with every new technological
revolution taking place.

47. Communication Planning
The communication planning process involves defining
the types of information you will deliver, who are the
intended recipients of that information, the format for
communicating it, and the timing of its release and
distribution.

48. Communication Planning
The key goal is to make sure everybody gets the right
message at the right time. It serves various purposes:
1. To inform
2. To persuade
3. To prevent misunderstanding
4. To present a point of view or reduce barriers

49. Communication Planning
Steps in Communication Planning
1. Research and analyze current situation.
2. Establish goals and objectives (short and long term).
3. Identify the target audience (what they know, what
influences them, communication impediments, etc.).
4. Conceptualize on key messages.
5. Strategize on communication styles and platform(s).
6. Evaluate and anticipate.

50. Communication Strategies in
Tech-based Communication
Modern technology did not only usher in new forms
of language used in new media, but also paved the
way on how communication takes place and how
messages are presented. Part of communication
planning is deciding on the platform in which the
message will be presented. In some cases, the use of
technology will do wonders for your presentation.

51. Communication Strategies in
Tech-based Communication
Multimedia presentations often always require the
use of technology, and these, when used properly,
can do wonders for your presentation. They are
visually-oriented and allow multimodality and the
use of such features as text, graphics, photos, audio,
animations, and video.

52. Communication Strategies in
Tech-based Communication
There are a wide array of presentation software and
tools to choose from, some of which are free and
very user-friendly, that is, you do not need training to
be able to utilize the software and maximize its
features.
Regardless of the software or technological tool that
you use, there are a few factors that you need to
bear in mind in using technology as an aid to
communication:

53. 1
Keep it simple. Avoiding including
too much information in a graphic
or in one slide. The message should
be immediate and clear. By keeping
the visual material simple, you also
maintain maximum personal
contact with your audience.

54. 2
Emphasize only on key ideas. When
you call attention to ideas with a
graphic presentation, make sure
the graphic clearly illustrates your
essential points and the important
supporting data.

55. 3
Show what you can’t say. The best
use of visual media is to reveal
material you can’t easily describe
orally or with written text. Graphics,
photos, charts, and illustrations can
accomplish this objective.

56. 4
Keep the number of images you present
manageable. Too many images will tire
your audience (so will too much text).
Eight to ten images should be the
maximum number for most presentations.

57. 5
Combine variety with
coherence. If you use several
images, vary the design to
make them interesting, but keep
them aesthetically consistent.

58. 6
Use large lettering. Use large text
font sizes with minimal use of serifs so
the audience can read the text
easily. In addition, do not flood your
presentation with text.