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Social Networking and its impact on Youth, Culture,
Communication and Behavior
Faculty of Applied S...
3.1 Social Networking and its growth
3.1.1 Social Networking Sites
Social networking si...
3.3 Impact on Youth
Social media tools are woven into many young people's
day-to-day lives. Young people are in conversati...
ongoing collaboration on projects betweenface-to-face
sessions. Social network sites canprovide a platform for
sharing you...
Table 2. Five Characteristics of SNSs
Characteristic Description
Conversation No longer is the commu-
nication one-way, br...
If the SNSs affect your behaviors,
 You will start losing sleep over Facebook and that
hampers your daily activity.
 Spe...
Social media is most recent form of media and having
many features and characteristics. It have many faciliti...
As both email providers and SNSstrive for user loyalty, it
can be observed that these two distinct players may be
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Survey paper: Social Networking and its impact on Youth, Culture, Communication and Behavior


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Social Networking and its impact on Youth, Culture, Communication and Behavior
In this survey paper, I concluded six research projects on Social Networking and its impact. The Social Networking has become increasingly popular components of our everyday lives in today’s globalized society. They provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other seamlessly.

Not a complete work of mine. This is just a survey done by me as a fulfillment of my In course assessment. All the references had been cited.

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Survey paper: Social Networking and its impact on Youth, Culture, Communication and Behavior

  1. 1. Social Networking and its impact on Youth, Culture, Communication and Behavior W.I.DPerera(2010ICT78) Faculty of Applied Science Vavuniya Campus University of Jaffna ABSTRACT In this survey paper, I concluded six research projects on Social Networking and its impact. The Social Networking has become increasingly popular components of our everyday lives in today’s globalized society. They provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other seamlessly. The use of Social Networks is growing at an unprecedented rate. This is directing us to inspect on its impact on society. This survey is covering some areas where the social networking is impacted on. Those are youth, culture, communication and behaviors. General Terms Culture, Globalization, Community, Security, Human Factors, Languages, Social isolation, Cyber infidelity, Virtual life, cybercriminals, Facebook addiction, Data types, Inter Cultural Keywords Social Networking Sites(SNS), Facebook, Google+, twitter, MySpace, LinkedIn, YouTube, Picasa, Flickr, Chat, Facebook wall INTRODUCTION1. The recent years have seen an enormous growth in the popularity and usage of smartphones, laptops, notebooks and other ubiquitous computing devices and it increased the number of internet users. So the people become online always. And with the recent technological revolution their lives got busier and the world became a global village. So they required various ways to communicate with their colleagues worldwide. Then they have been introduced this Social Networking Sites.These are dynamic web-sites where users can create a profile and connect that profile to others to form an explicit personal network to meet their friends, to chat, to share their new life events, to get new job opportunities, to discuss their day today matters and to entertain them-selves [1]. Through Social Networking Sites, people can use networks of online friends and group memberships to keep in touch with current friends, reconnect with old friends or create real life friendships through similar interests or groups. Besides establishing important social relationships, social media members can share their interests with other likeminded members by joining groups and forums. Some networking can also help members find a job or establish business contacts. Most social media websites also offer additional features. In addition to blogs and forums, members can express themselves by designing their profile page to reflect their personality. This has made communication between the strangers easier than ever. Chatting is one of the more popular activities on the Social Networking Sites where people can talk to anyone across the world. The SNSs plays an important role in the lives of many people in the world now as today 1.5 billion people across the world have their profiles in social networking sites[4]. People have virtual life rather than their normal life. This is now almost everywhere and has dramatically altered the way we live.So it impact significantly on people and their life styles. PROBLEM DEFINITION2. This work aims at understanding social networking and its impact on society. The first goal is to understand what a Social Network is and how it has grown up. Further it intends to conclude current researches on this matter and their findings like, to which areas this SNS affects, how it affects and what are the impacts. Lastly this aims to show future directions of social networking and how the impact will change in future.
  2. 2. SOCIAL NETWORKING AND ITS3. IMPACT 3.1 Social Networking and its growth 3.1.1 Social Networking Sites Social networking site is a type of virtual communication that allows people to connect with each other. This concept arises from basic need of human beings to stay together in groups forming a community.According to Boyd and Ellison (2007, paragraph. 4) [5] SNS are Web-based services that allow individuals to 1. Construct a public or semi-public profile within a bounded system, 2. Articulate a list of other users with whom they share a connection, and 3. View and traverse their list of connections and those made by others within the system. Early social networking websites included (1995), focusingon ties with former school mates, and (1997), focusing onindirect ties. User profiles could be created, messages sent to users held on afriends list and other members could be sought out who have similar intereststo the users-which could be found out from their profiles. Then in 2005 MySpace has introduced and in 2007 Facebook etc. The user base of Social Networking siteis no longer restricted to private end users and collegecommunities [6], but extends to professionals while servingas collaboration tools. In addition, with the various kinds of Social Networking Sites provide number of services and features.(Table 1*) The most popular extra features include music and video sections. The video section can include everything from member generated videos from hundreds of subjects to TV clips and movie trailers (You tube). There are features to play number of games with users around the world.It even gives income to their users as well as support to promote their business and so many other features. 3.1.2 Growth of SNSs The number of devices which has accessibility to the internet has increased with modern technical revolution after inventing mobile devices with internet facility and smartphones. Due to thissudden increment of internet users, the number of people who use SNSs has increased. The mobile service providers also reduced their charges to access internet due to the higher demand.So the people became highly available in SNSs by using their mobile devices which contain social networking services that provide location- based features andcamera functions, for instance allowing users to publish theircurrent activity and location. So they became extra popular. In less than five years,these sites have grown from a niche online activity into a phenomenon through which tens of millionsof internet users are connected, both in their leisure time, and at work. Figure 1. Number of Social Network users Worldwide [7] Figure 2.Percentage of online adult users who use SNSs 3.2 Social Networking and the Community The Social networking is dawn of a new era as it connects whole world in one place, let people meet new friends and offer so many features seamlessly to be available in anywhere anytime with anybody. So it introduces new virtual community and virtual life for a single person. Still SNS cannot necessarily affect our whole society in huge ways, but they do have the potential to have an impact. It is better they are used only for good, rather than to help spread hatred. 0 0.5 1 1.5 2 2.5 2012 2013 2014 2015 Number of users in billions
  3. 3. 3.3 Impact on Youth Social media tools are woven into many young people's day-to-day lives. Young people are in conversation and communication with their peer groups using a wide variety of different media and media devices every day. 10 years ago, young people may have only been in touch with friends and peer-groups when hanging out at school, or meeting up in town. Now young people can be touch through instant messaging, social networks, online games and many other tools. Young people are growing up in a constantly connected society[2].This SNSs impact on youth in both positively and negatively.Social Media might be sometimes seemed like just a new set of cool tools for involving youngpeople but the emergence of social media potentially has a bigger impact than that. It impacts upon young people who are growing up in an age where media is not about broadcast content from the TV, but is about interactivity, multimedia and multi-tasking.The SNSs can be influenced on youth in different aspects of social life, political awareness, religious practices, educational learning, trends adopting, sports activities and so on. As Social Networking Sites (SNS) plays an increasingly important role in the lives of many young peopleand presents them with both opportunities and risks. Many of the reasons young people mayencounter risks through SNS have roots outside of the technology, in issues of young people'spersonal and social development. Table 1. Main Impacts on Youth Positive Impacts Negative Impacts Helping young people keep in contact with peers Bullying Allowing young people to develop new contacts and friendships with peers Young people disclosing personally identifying information Sharing information and media with peers Abuse and exploitation of young people Finding an audience for creative works Too much time spend on the computer / internet addiction Providing access to information Risks from sexual predators Youth can use SNSs in useful ways such as peer groups need chances tonegotiate and develop shared understandings. [8] They can use SNSs to gain more knowledge, they can discuss their matters with other people around the world, and they will get a chance to have new educational opportunities. They can meet and associate different friends in different countries and the SNSs make it easier for them to,amongst other things: publish creative works to localand global audiences; stay in touch and communicatewith peers; find and interact with people with sharedinterests; organize and co-ordinate politicalengagement and action; for virtual volunteering; and to engage in self-expression. Even if it helps us to find either new/old friend, it has some drawbacks, becauseit sometimes breaks our privacy and we really donot know about the realface behind the new friends and what is their character. The SNS will display all Disclosed Data into others. So the youth will expose in to an unsafe society by this. They will face into risks such as inappropriatecontent; commercialism and unsuitable advertising;inappropriate or offensive conduct on SNS; criminalactivities such as identity theft; and inappropriatecontact (online and offline) from strangers – which mayinclude grooming and in the most serious cases, sexual abuse.Social Networking is beneficial for youth in the field of education, social media deteriorating social norms, social media is affecting negatively on study of youth. Social media promotes unethical pictures, video clips and images among youth. Most of the young people are addicting to SNSs and it decreases their talents of hangout with real friends. This is indirectly caused into social-phobia. They lose time for physical activities as they spend their leisure time on SNSs. They are lack of inter-personnel communicational skills and they are having thefeeling of independence that is associated with social media where there is no parental control and also elevation of their social status among the peers, where one has many followers on the social network. This will change their attitudes and sometimes they will lose their connection with family members as they are wasting time on those sites. It may direct them to unwanted contents as well as to unwanted affairs. The fact that social networking sitesarea part of them especially having been born in this era of emerging technology, most felt that they could not hangout without it. So the SNSs can be converted into a key role in supporting young people to navigate the risks and exploit theopportunities of online social networking and can provide space for young people to reflectupon their online activity, and to develop their ‘media literacy’ and they need to be trained on better usage of the social networking sites so as to minimize time wastage on chatting and other irrelevant engagements that are not of major importance on their lives. The socialnetworking sites can provide ways to keep youngpeople in touch with services and with each other, tobuild bridges between different groups, and topromote
  4. 4. ongoing collaboration on projects betweenface-to-face sessions. Social network sites canprovide a platform for sharing young people’s creativeefforts, or for enabling young people to have a publicvoice on issues that affect them. Online socialnetworking also offers the potential for new forms ofonline outreach work or for working with groups withshared interests from across a wide geographical area.However, the access to technology, and the skills and knowledge base that will allow youth toperform this important informal education role is not yet widespread. 3.4 Impact on Culture Cultural differences influence communication, behavior, and values. “There aredifferences in the way that people who identify with different cultures, based on both nationalidentity and gender, manage their communicative behaviors within SNSs [social network sites]”(Rosen et. al, 2010).While cultures around the world value their individual traditions, beliefs, and norms thatmake them unique, social media links people around the world regardless of differences andgeographical boundaries. According to Chen and Zhang (2010), “The compression of time andspace, due to the convergence of new media and globalization, has shrunk the world into a muchsmaller interactive field.” People across the globe can interact with each other within seconds ofsending and receiving messages. New social networking concept has brought people from different culturestogether in the “global village.” The people use social media to learnabout the other countries, establish and maintain relationships, and stay informed with events intheir friends countries and if they are in a foreign country they can be updated on both host country and home country situations. Communication and interaction are key factors that influence how social media impacts cultural. By using SNSs people are able to map the culture entails comparing their ownculture to another and examining the similarities and differences. Then they will learn some practices of other cultures. This will improve the mutual understanding within multiple national people. Basically it is very useful for a country which has multi- cultural citizens like Sri Lanka, India. The SNSs negatively impact on culture in non-western countries. In the most developing countries, the people can observe the cultural changes through young people. The people are unknowingly practicing foreign cultures due to abundant usage of Social Networking Sites. Even by anti-religious post and links create hatred among peoples of different communities and cultures, Negative use of social media is deteriorating the relationship among the countries, social media is playing a key role to create political awareness among people. 3.5 Impact on Communication Social media hasdrastically changed how we communicate. Not too long ago, we communicated through the mail, on a land-line telephone, and in person. Today, we send text messages, leave voice messages, use instant messenger, send emails, talk through headphones, cell phones, and online video calls and, of course, interact through the Internet where a lot of Social Networking Sites has redefined communication. AsSocial Networking Sites changed unidirectional model of communication in to a multidirectional model of communication. That model is collectively called social media (also referred to as Web 2.0). Audience members are actively engaged in the communication and are not just receivers of information (Thackeray & Neiger, 2009). Those who access social media can be both consumers and producers of media. Such a redefinition has had an enormous effect. The entire paradigm of social media has altered the basic rules of communication, especially between business and their audiences. The researchers identified some rules to communicate effectively in the social media. Those are: People want:  To have a say.  Meaningful dialogue.  To be engaged and involved in the process.  Personal interactions with others.  To be listened to.  To help shape what they find useful.  To connect with others engaged in similar activities.  Plain talk  Communication to be genuine and relevant.  To conduct business with ethical companies who work transparently.  To be in partnership. While the tools and kinds of social media are many and their implementations seemingly boundless, they all share a common set of characteristics that meet the rules of social media stated above. Those are: 5 Cs: [9]
  5. 5. Table 2. Five Characteristics of SNSs Characteristic Description Conversation No longer is the commu- nication one-way, broadcast or somehow sent to a passive audience Contribution Encourages contributions and reactions from anyone who is interested. Collaboration Promotes an exchange of information between you and your audience, and among audience members, by inviting participation. Connection Accessing information on the Internet only takes a click. Community a fellowship and relation- ship with others who share common attitudes, interests, and goals By these 5 ways the Social Networking Sites impacted on Communication. It changed the way of communication.Now the communication is globalized and it is very easy. The people no longer need to be waiting to hang out with whole world. With no time consuming and with lower cost, the people can share their things with global audience. Social networking sites have facilitated communication. Members of suchsites can easily form groups (called the communities) and share their opinionsamong themselves through discussion threads, forums and polls. These sites serves good in many ways. The people can outsource globally. The workers can communicate via video conferencing and can conduct global conferences. The people can access global market as well as can conduct e- businesses easily. But it even has negative impacts such as reducing human ability of speaking face to face. It affected on intra-personal skills as well as inter-personal communication skills. The people are parting from real world by SNSs. They would spend their time without understanding their real environment. This will impact to oral communication and non-verbal communication. They will be addicted to the virtual world and cyber-crimes which has become a privacy threat to the people worldwide. 3.6 Impact on Behaviors My interpretation from this analysis is that SNS may be having a significant impact on peoples' social behavior. Both positive and negative consequences have beenobserved. The positive consequences of SNS usage are related to extension of immediatesocial networks, social support and identity exploration amongst others. Negativeconsequences observed are cases of bullying, the publication of seemingly private data, thesearch for peer validation from unknown contacts and different levels of addiction, amongst others. There are some other effects such as the cognitive effect on patterns of behavior and thinking and issuesrelated to identity and self-development, especially in the context of young users. Theseresearches show that SNS have an impact on the way peoplemanage their identities, on patterns of behavior and thinking and disclosure of privacy. Levels of addiction may also be attributed to behavior. It may be argued that similar totelevision and videogames, people will use SNS because they feel they are doing somethingnew. In addition, the fact that people can change their identity whenever they want can have implications forthe way we deal with identity issues today. Having a polymorphous entity online also means thatidentities can be selected or discarded almost at will; it also means that bad behavior, like bullying may be performed online as the‘unbearable lightness’ of virtual behavior may be impalpable. SNS brands such as Facebook and Google+ now have “real name” or “real identity” policies aimed at preventing anonymity, pseudonyms, people having multiple identities, and the setting up of fake accounts. After drugs and alcohol addiction, if the world is facing any new type of addiction disorder, then that is Facebook addiction. This is a kind of Internet addiction, but social networking site influences such that people goes mad behind it. It is like people being immersed in virtual life and forgetting about the physical world around them. Alexandra V. Tobias, a mother from north Florida, killed her own child because the boy was crying that make her anger while she was playing Farmville on Face book. The shocking story was reported by the Florida Times-Union in 2010. Salum Kombo, 18 years from London, was stabbed by his friend over an argument that started over Facebook. Salum wrote something stupid on his friend’s Facebook wall and that provoked the boy to kill his best friend on the street (France, 2009) and the number of murders and suicides due to Social Networking maters has been increased recently.
  6. 6. If the SNSs affect your behaviors,  You will start losing sleep over Facebook and that hampers your daily activity.  Spend more than an hour on Facebook.  You become obsessed with your old loves and start visiting their profile. And gradually it starts to affect your current relationship status.  You tend to ignore work and use Facebook in office hours.  When you think of going a day without Facebook, it causes stress and anxiety to you. Social networking sites should be limited for making friends and fun in the leisure. But people should not substitute it with the real life social contacts. Otherwise, you will be facing social isolation, high level of anxiety and other behavioral disorders. TAXONOMY4. The Social Networking sites can be categorized in few ways as well as the data we shared via them. 4.1 Types of Social Networks There are number of ways to categorize the available Social Networking Sites. While Facebook, Twitter and LinkedIn might be the first sites that come to mind when thinking of social networking, these popular websites do not represent the full scope of social networks that exist.[3] Table3. Categories of Social Networking Sites Type Definition Examples Social Connections Keeping in touch with friends and family members Facebook, Google+, Twitter, MySpace Media Sharing Social networking makes it easy to share video and photography content online. YouTube, Flickr, Picasa Professional Professional social networks are designed to provide opportunities for career-related growth. LinkedIn, Classroom 2.0 Informational Informational communities are made up of people seeking answers to everyday problems. Forums, sl- Educational Educational networks are where many students go in order to collaborate with other students on academic projects, to conduct research for school, or to interact with professors and teachers via blogs and classroom forums. Academic Academic researchers who want to share their research and review results achieved by colleagues 4.2 Data types on SNS This section is about taxonomy for describingand classifying data types on Social Networking Sites. [2] Figure 3. Demonstration on FACEBOOK
  7. 7. CONCLUSION5. Social media is most recent form of media and having many features and characteristics. It have many facilities on same channel like as communicating ,texting, images sharing , audio and video sharing , fast publishing, linking with all over world, direct connecting. It is also cheapest fast access to the world so it is very important for all age of peoples. Its use is increasing day by day with high rate in all over the world. The growth of social networking sites shows a significant change in the social and personal behavior of Internet users. SNS has become an essential medium of communication and entertainment among the young adults. Though it has started to affect the daily activities of normal human beings, the popularity of SNS is not going to reduce in near future. Everything in this world can be used for a bad purpose as well as for good. It is us who can make the difference and utilize social networking sites wisely for the benefit of developing social bonds across the geographical borders. However, nefarious act of cyber criminals discussed in the article has to be brought to the fore and stringent measures should be taken to curb the menace. Cyber laws have to be fortified with advancement of rules as if violators cannot escape committing a crime, at the cost of societal values. Majority of the sampled researches are agreed with this argument that the positive use of Social Networking Sites can brought socio-political awareness, enhance the different skills like increase language proficiency, develop online communication skills, create broader visionary power and connectivity. It is also useful for advertising, job hunting portals, publishing research articles and other techniques etc. Healthy mind get progress in healthy physique. The people should avoid from excessive use of social media. They should be balanced in their life and give proper time to the co-curricular activities in their daily life routine.Finally, we must be vigilant that e-world cannot be a substitute for the real world. So, we need to learn to respect the real people and real life. 5.1 Recommendations After getting all findings and discussed the conclusion of collected data the researchers recommend some measures to use of Social Networking Sites in right direction and utilize social media favorable and appropriate manner to its users. Positive use of social media can develop the youth’s academic career, their skills, better living style, to adopt new trends, fashion, and anthropology so on and to improve e-commerce in the country and to develop mutual- understanding among multi-cultural citizens. Social media is recent and most favorite form of media. it is a useful tool so its use is essential to get information and knowledge when people going to connect the social media should keep in mind that basic purpose to usage and always remember that they are going to share the information or links are not only for their gratification and interest but also for all their contacts and friends community, so be carefully utilize with social responsibility, ethically, religiously and politically appropriate links should be share. As with any other social problem and threat related to young people in society, banning access to SNS is not the best solution. Young internet users are often intelligent enough to find new ways and means of accessing SNS. More awareness and educational campaigns highlighting safe usage of SNS are needed. It is important that people learn how to manage their online data. Parents should also be involved in such Educational events. Keep in mind the society standards, social norms , religious values and do not share the links that create hatred different communities among the different segments, groups, sects, religions, cultures and races. The relevant information should be preferred on social media sites. The educational computer labs must provide an organizational platform for the students and the researchers to make their use in an appropriate direction. There should be watchdog software in the server to hunt the students who are using these sites or these sites may be permanently blocked or a specific timing should be given to the students in the university hours for the use of social media websites. There should extra-curriculum and awareness forum in the educational institution regarding the instruction about the positive usage of social media networking portals. Since the last few years, the use of social has significantly increased to make perception regarding the socio-political images. The users should be aware about the right to information which is provided to them from their respective states and societies. They should avoid from defamation and hate speech on the social media forums. Whether to use social networking site or not is an individual decision to many. But you must be aware of certain things when discussing your private life in public. FUTURE DIRECTIONS6. In the future researcherswill consider more about cyber- crimes and other security issues and privacy violations rather than other impacts as the data security and user privacy is the key elements for a successful SNS.As now-a- days revealing personal information on social sites can make users vulnerable to crimes like identity theft, and stalking etc. Though the exponential growth of SNS over the past few years is an important indicator, it isnot the only way to analyze the implications of SNS. Future studies should consider thedifference between the number of subscriptions and actual usage of SNS, and also attempt togauge what drives the usage of these applications. They should also try to gauge their implicit and latent effects.
  8. 8. As both email providers and SNSstrive for user loyalty, it can be observed that these two distinct players may be competingagainst each other in the near future. ACKNOWLEDGMENTS7. I am sincerely thanking to Mr.S.Thirukumaran, Senior Lecturer in Vavuniya Campus of the University of Jaffna for motivating us to do this survey. REFERENCES8. [1] "The Impact of Social Media," [Online]. Available: [Accessed 30 07 2015]. [2] M. N. M. R. a. G. P. Christian Richthammer, "Taxonomy for Social Network Data Types," Department of Information Systems, University of Regensburg, Regensburg, Germany. [3] M. S. -. S. M. T. &. C. Mary Gormandy White, "What Types of Social Networks Exist? Seven Major Social Network Categories," [Online]. Available: What_Types_of_Social_Networks_Exist. [4] D. B. Das and J. S. Sahoo, "Social Networking Sites – A Critical Analysis of Its Impact on Personal and Social Life," Associate Professor - Marketing Management & Chairperson Doctoral Programme School of Management, KIIT University KIIT Campus-7, KRISHNA Campus Bhubaneswar-751024, Orissa, India. [5] d. boyd and N. B. Ellison, "Social network sites: Definition, history, and scholarship," Journal of Computer‐Mediated Communication, vol. 13, no. 1, pp. 210-230, 2007. [6] M. M. Skeels and J. Grudin, "When Social Networks Cross Boundaries: a Case Study of Workplace Use of Facebook and LinkedIn," in International SIGGROUP Conference on Supporting Group Work, ACM, 2009. [7] [Online]. Available: [Accessed 31 07 2015]. [8] T. Davies and P. Cranston, "Youth Work and Social Networking," The National Youth Egency, London, 2008. [9] R. Maggiani, "Social Media and Its Effect on Communication," Solari Communication, 2014.