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Social Media for Support Organisations


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Slides from social media workshop delivered to Lincolnshire Support and Infrastructure Organisations
7th July 2011

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Social Media for Support Organisations

  1. 1. <ul>Social Media for Organisations </ul><ul>Paul Webster Lincoln 7 th July 2011 </ul>
  2. 2. <ul>Good Morning and House Keeping </ul>
  3. 3. <ul>“ Social Media. They get all excited about gleaming technology and clever gizmos. They talk in acronyms and begin sentences with: “Did you know you can..” The rest of us just want to get on with campaigning, fundraising or service delivery. We want to talk about the people we work with, the communities we’re in and the issues we’re passionate about. We want to find and talk to people who can help us get change, deliver services or make a difference”. Well, Social Media is about all that, telling stories and having conversations, having a space to do that … it just happens that the space is on a computer. (From ‘How to use New Media’ - Media Trust). </ul>
  4. 4. <ul>What we are going to do today </ul><ul><li>'Networking'
  5. 5. Find out what social media is and why its important
  6. 6. Look at current communications methods
  7. 7. Make a plan for good social media use
  8. 8. Think about the best way to communicate
  9. 9. See how other organisations benefit from using social media
  10. 10. Try out and even join some social media websites
  11. 11. Have fun ! </li></ul><ul> </ul>
  12. 12. <ul>Finding Out – Networking and Communications </ul>
  13. 13. <ul>Lets play a game! </ul>
  14. 14. <ul>What is Social Media and why is it relevant </ul>
  15. 15. <ul>Old media - Web 1.0 . . . </ul><ul>. . static websites with no interaction, text heavy content. Information just fed TO visitors </ul><ul>(Others – if you dare!) </ul>
  16. 16. <ul>New media - Web 2.0 ... </ul>. . media rich, interactive websites, open for comments, conversations WITH visitors encouraged. Web 2.0 =Social Media =New Media =Social Networking
  17. 17. <ul>Are you on Social Media? </ul>No? Probably – Yes! <ul>Are you using Social Media? </ul>Does your organisation have a website … that is interactive? Have you got a blog? Do you use YouTube or Flickr? Are you on Facebook? Do you Tweet? Do you use web tools to improve organisational efficiency? Have you checked?!
  18. 18. <ul><li>Of the top 5 of all websites visited in the UK, 2 are Social Networks Google (9.3%), Facebook (7.5%), YouTube (2.8%), ebay (1.9%), WinMail (1.8%)
  19. 19. 96% of those aged 18 – 35 are on at least one social network
  20. 20. 30 million people – just over 50% of the whole UK population have a Facebook account, 50% view their page daily (June 2011)
  21. 21. 48% of Facebook users are aged 18 – 34, but 24% are aged over 40
  22. 22. YouTube is 2nd most popular way people search for content
  23. 23. Almost 10 million people in UK have a Twitter account
  24. 24. Growth in access by Smartphone – Facebook mobile increased globally by 100% in the last 6 months. </li></ul><ul>(Source - and </ul><ul>Social Networking – the numbers </ul>
  25. 25. <ul>Use of social networks and blogs now accounts for almost 23% of time spent on the internet in the UK, which is a 159% increase over the last 3 years. (‘Other’ is largely made up of Online Banking & Job Searches) </ul>
  26. 26. <ul>Age <li>Distribution
  27. 27. by
  28. 28. Social
  29. 29. Network
  30. 30. Site
  31. 31. Important to
  32. 32. pick the
  33. 33. right place
  34. 34. to be </li></ul><ul>Users: Twitter - 25-34yrs (33%), Facebook - 18-34yrs (50%). (US Pingdom Research Feb 2010) </ul>
  35. 35. <ul>Social Networking - the leveller </ul><ul><li>“ The Conversational Web” - listen more than you talk – a two way process (as much as 20 to 1)
  36. 36. Link and Share , and Share again – this keep the conversations flowing
  37. 37. Relational not Transactional
  38. 38. We are all “ content creators ”. What we have say is as valid as anyone else – whatever their size.
  39. 39. Increased Reach - traditional barriers being broken down
  40. 40. Comment and Feedback – agree or disagree, as this builds a community around a topic
  41. 41. Immediacy - what took days, takes hours, what took minutes takes seconds!
  42. 42. Be Helpful – Be Generous - Say Thank You - Share and you’ll be amazed what you get back! </li></ul>Common Craft What is Social Media Video
  43. 43. <ul><li>Marketing - Virally promote goals of your cause or brand </li></ul><ul><ul><li>, Bullying UK </li></ul></ul><ul><li>Fundrasing - Gain new volunteers and donors </li></ul><ul><ul><li>Dogs Trust, Whizz Kidz, Milton Keynes Make a Difference, Haworth Cat Rescue </li></ul></ul><ul><li>Campaigning </li></ul><ul><ul><li>Facebook used by NUS to persuade HSBC to drop high charges on student overdrafts after 5,000 strong protest. Busts For Justice forced Marks & Spencer to change pricing policy on larger size Bras after campaign by 30,000 people </li></ul></ul><ul><li>Productivity - Cheap or free to use productivity tools </li></ul><ul><ul><li>main cost is time – but not as much as the time it takes now! </li></ul></ul><ul><li>Communications </li></ul><ul><ul><li>Listening, Responding, having Conversations with supporters and stakeholders </li></ul></ul><ul>Social Networking – relevancy to the sector </ul>
  44. 44. <ul>Use in the sector </ul><ul>2010 Volunteering England research found that less than 25% of orgs were using social networking services (SNS) </ul><ul>In the 2010 Idealware survey (U.S.) found 38% of volunteers would look for a Facebook page first for an organization that they were considering volunteering with. </ul>
  45. 45. <ul>28 (23.9%) 35 (29.9%) 47 (40.2%) 7 (6.0%) 0 (0.0%) </ul><ul>NAVCA Survey 117 Chief Officers - June 2010 </ul><ul>Use in the sector </ul>
  46. 46. <ul>Urban Forum Member Survey 2011. About types of social media use </ul>
  47. 47. <ul>Inclusion – 3 rd Sector audience </ul><ul><li>Social networking should never simply replace face to face communication
  48. 48. Although 30.1million people access the internet every day (ONS 2010), 9.1 million people have never used it
  49. 49. Of this, 31% in low income households and 45% have no qualifications
  50. 50. 75% in BME communities don’t use internet regularly
  51. 51. 43% put off using social media due to confusing jargon
  52. 52. Away from urban areas there can be difficulties with connectivity (33% < 2mbps in Penrith & Borders)
  53. 53. 1200+ partners pledged to help people get online, find what they want online & then stay online </li></ul>
  54. 54. <ul>Addressing concerns about communication on the social web </ul><ul><li>Don’t worry that it’s not finished – a half formed blog post can be more inspiring and create a bigger conversation than a polished piece.
  55. 55. Don’t pretend to be someone you aren’t – the social web is about individuals not corporate viewpoints. You’ll find your voice weakened if you ‘spin’ ... And others will see through it!
  56. 56. Don't be concerned about 'losing control' of your message, if it is respected, social media networks will support it, if its not … (see #NOTW!)
  57. 57. Don’t worry you are in a vacuum – follow the tips, linking, connecting and conversing, soon people will do the same for you – it’s true!
  58. 58. Don’t measure success by numbers – if you’re reaching the right people it’s quality not quantity that counts
  59. 59. Don’t ignore people – they invest time reading what you say so do the same for them </li></ul><ul>( </ul>
  60. 60. <ul>Any Questions, so far?! </ul>
  61. 61. <ul>Refreshment Break </ul>
  62. 62. <ul>Social Media Planning Guide </ul>
  63. 64. <ul>The voluntary sector problem </ul>Where to start Knowledge / Confidence Fear Capacity Access Time Cost Any more?
  64. 65. <ul>The guide </ul><ul>Step 1 – Establish if Social media is right for you </ul><ul><ul><li>What is your organisation trying to achieve?
  65. 66. What are the goals you think social media might be able to help you with?
  66. 67. Do you already have a website that you can update yourself?
  67. 68. Are any of your target audiences already using social media (or are likely to soon)?
  68. 69. Have you got the time? </li></ul></ul>
  69. 70. <ul>Volunteer Recruitment </ul><ul><li>O Know your objectives and what you want to say </li></ul><ul><ul><ul><li>Come and Volunteer with us! </li></ul></ul></ul><ul><li>A Research where your audience are – do you know? </li></ul><ul><ul><ul><li>Don’t just build, work in the places where your target audience are </li></ul></ul></ul><ul><li>S Plan how to use the tools – have a strategy </li></ul><ul><ul><ul><li>Video of event?, Blog of experiences? Do ‘ as well as ’ what you do </li></ul></ul></ul><ul><li>I Choose tool to matches audience and implement </li></ul><ul><ul><ul><li>Look at what other centres have done, what works elsewhere? </li></ul></ul></ul><ul><li>S Sustain the conversation and say thank you </li></ul><ul><ul><ul><li>Encourage people to return, keep it new, links from websites </li></ul></ul></ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
  70. 71. <ul>Needs first, then tools </ul><ul>O bjectives – what do you want to achieve </ul><ul><Guide – Page 6 – Benefits Q1 and Q2> </ul>
  71. 72. <ul>If you build it, they won’t come </ul><ul>A udience – Who are they? – Where are they? </ul><ul><Guide – Page 7 – Is it suitable? Question 2> </ul>
  72. 73. <ul>What are your communication messages? </ul><ul><li>The Social Media Planning Guide covers the steps to using social media ... </li></ul><ul><li>We know WHO we are talking to
  73. 74. Now need to look at WHAT we are saying
  74. 75. Find out the most suitable communication method and best WAY to say it </li></ul>
  75. 76. <ul>Let’s share how are you communicating now What is your cause or campaign? What are the issues and challenges you face? What is holding you back? Which tools & methods of communication are you using? Why these? <li>What are their limitations? Which are effective?
  76. 77. How much do they cost? Which is best value? </li></ul><ul>Which Tools? </ul>
  77. 78. <ul><li>Driving people to your website should be an essential part of your communications strategy (not driving / forcing people, but making site something people WANT to visit)
  78. 79. Message - clear and unambiguous, your web site is often now the first public face of your organisation
  79. 80. Tone – get this right and match for your audience
  80. 81. Context – if you can’t add value to a conversation maybe don’t say anything at all!
  81. 82. Frequent updates & blogs will keep your site fresh and interesting
  82. 83. Include your website on all communications </li></ul><ul>Decide what you are going to say </ul>
  83. 84. <ul>It’s what you do, not how you do it Fundraising – Communications - Productivity </ul>
  84. 85. <ul>Social web is an ‘as-well-as’ </ul><ul>S trategy - pick a plan with a path that fits </ul><ul><Guide – Pages 8,9,10 - Steps 1 and 2> </ul><ul>1, Pick one goal to pursue 2, Decide who is going to be involved and how much Consider responsible use (Appendix 2) </ul>
  85. 86. <ul>But new media doesn’t just replace old media </ul><ul>I mplement - match right social networking tool </ul><ul><Guide – Pages 11, 12 – Steps 3, 4 and 5> </ul><ul>3, Research (See Appendix 3) 4, Decide on your approach 5, Jump in </ul>
  86. 87. <ul>Step 2 – Pick one goal to pursue </ul><ul>Use by Local Support & Development Organisations Some examples of how these organisations are using the main Social Media tools </ul>
  87. 88. <ul>Don’t be daunted by all the tools … … you will have chance to try some of them out after lunch! </ul>
  88. 89. <ul>Lunch </ul>
  89. 90. <ul>Social Media for Organisations </ul>
  90. 91. <ul>The main Social Media Types </ul><ul><Guide Appendix 3> </ul><ul><li>An organisations’ activities </li></ul><ul><li>Which tools are the best </li></ul><ul><li>Examples of use </li></ul><ul>1 </ul><ul>2 </ul><ul>3 </ul><ul>4 </ul><ul>5 </ul><ul>6 </ul><ul>7 </ul><ul>Also Social Collaboration and Productivity Tools </ul>
  91. 93. <ul><li>Quick and easy to set up and continue to develop (maybe 30 mins a week)
  92. 94. Draws people to the website
  93. 95. You want feedback from people and want to start conversations </li></ul><ul><li>Once set up, requires very little work (may take a while to get used to)
  94. 96. Spreads awareness
  95. 97. Draws people to your website
  96. 98. Links to your blog or Facebook page </li></ul><ul>Why these Tools? </ul>
  97. 99. <ul><li>High number of clients/potential clients have Facebook page, but only use if your audience are already there
  98. 100. Links to blog
  99. 101. Can have separate Facebook page for business activities </li></ul><ul><li>They have the technology to make it quick and easy
  100. 102. It provides them with an extra web presence
  101. 103. It gives a face and a personality to your organisation </li></ul><ul>Why these Tools? </ul>
  102. 104. <ul>Step 2 – Pick one goal to pursue </ul><ul>Pick one goal to pursue Marketing What marketing goals might your organisation have? </ul>
  103. 105. <ul>Social Media </ul><ul>Marketing uses </ul><ul>Frequency </ul><ul>Twitter </ul><ul>Dialogue </ul><ul>Viral marketing </ul><ul>Signposting </ul><ul>Relationship building </ul><ul>Throughout the day </ul><ul>Facebook </ul><ul>Dialogue </ul><ul>Campaigns </ul><ul>Stories/images </ul><ul>News </ul><ul>Daily </ul><ul>YouTube </ul><ul>Personal </ul><ul>Emotional </ul><ul>Engaging </ul><ul>Instructional </ul><ul>Weekly/Monthly </ul><ul>Blogs </ul><ul>Discussion </ul><ul>Stories/images </ul><ul>Newsletters </ul><ul>News </ul><ul>Daily/Weekly </ul><ul>Websites </ul><ul>Brand </ul><ul>Central Hub </ul><ul>Information </ul><ul>Data management </ul><ul>Daily/Weekly </ul><ul>SurveyMonkey </ul><ul>Questionnaires </ul><ul>Targeting </ul><ul>Planning </ul><ul>Information gathering analysing </ul><ul>Fixed term </ul><ul>Social Media Tools and Marketing </ul><ul>Social Media Tools for Marketing </ul>
  104. 106. <ul>How T3SC use Audio Podcasts </ul><ul>Visit </ul><ul>‘ Audacity’ – free software for recording and converting to MP3 to load to the web http:// / Commoncraft Video explaining Podcasting </ul>
  105. 107. <ul>Image Sharing - Flickr </ul><ul>Visit </ul><ul>Commoncraft Video </ul><ul>explaining Image Sharing </ul>
  106. 108. <ul>What is Volunteering </ul><ul>Gives face and personality to organisation </ul><ul>... or just audio </ul>
  107. 109. <ul>Online journals – Blogging - Commoncraft Video - explaining Blogs </ul><ul>Quick and easy to set up and continue to develop Draws people to the website Get feedback from people and start conversations </ul>
  108. 110. <ul>Social Networking - Facebook </ul><ul>Dog’s Trust </ul><ul>Busts For Justice </ul><ul>It’s the place where many people already network </ul>
  109. 112. <ul>Step 2 – Pick one goal to pursue </ul><ul>Pick one goal to pursue </ul><ul>Fundraising </ul><ul>What fundraising goals might your organisation have? </ul>
  110. 113. <ul>Social Media </ul><ul>Fundraising uses/effectiveness </ul><ul>Frequency </ul><ul>Twitter </ul><ul>Ongoing story – use of # </ul><ul>Viral campaigning </ul><ul>Signposting </ul><ul>Relationship campaign building </ul><ul>Throughout the day </ul><ul>Facebook </ul><ul>Dialogue </ul><ul>Campaign central </ul><ul>Campaign Recruitment </ul><ul>News/updates Stories/images </ul><ul>Daily / throughout the day </ul><ul>YouTube </ul><ul>Campaign stories </ul><ul>Emotional </ul><ul>Engaging </ul><ul>News </ul><ul>Daily / Weekly/Monthly </ul><ul>Blogs </ul><ul>Discussion </ul><ul>Stories/images </ul><ul>Newsletters </ul><ul>News </ul><ul>Daily/Weekly </ul><ul>Websites </ul><ul>Fundraising point </ul><ul>Central Hub </ul><ul>Information </ul><ul>Data management </ul><ul>Daily/Weekly </ul><ul>SurveyMonkey </ul><ul>Research </ul><ul>Polling </ul><ul>Planning </ul><ul>Information gathering analysing </ul><ul>Fixed term </ul><ul>Online Tools - CharityChoice, JustGiving etc </ul><ul>Donating </ul><ul>Raising awareness </ul><ul>Ongoing </ul><ul>Social Media Tools and Fundraising </ul><ul>Social Media Tools for Fundraising </ul>
  111. 114. <ul>Case Study </ul><ul>Haworth Cat Rescue </ul><ul>Haworth Cat Rescue is an independent charity which runs a re-homing and adoption service for unwanted and stray cats and kittens. 300 cats & kittens a year </ul><ul><li>Feeding
  112. 115. Neutering
  113. 116. Vets fees
  114. 117. Re-housing </li></ul>
  115. 118. <ul>How they use Social Media </ul><ul><li>Facebook </li></ul><ul><ul><li>Announcements (new cats etc), stories, relationship building, In for a Pound group, cat picture tags from other Facebook users </li></ul></ul><ul><li>Website </li></ul><ul><ul><li>Donation buttons, affiliate links, stories, images </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Raising awareness, website traffic </li></ul></ul><ul><li>Blog </li><ul><li>New centre appeal, education, donations </li></ul><li>QR Codes </li></ul><ul><ul><li>Direct link right to donation page, printed and used on posters, flyers and in letters </li></ul></ul><ul>How they use it </ul>
  116. 119. <ul>Fundraising Goals </ul><ul><li>Regular monthly funding to help run the cat shelter
  117. 120. Development of new centre fund
  118. 121. Promotion and use of online retail shop (under construction)
  119. 122. Promote affiliate marketing links with other products and services </li></ul>
  120. 123. <ul>Pick one goal to pursue </ul><ul>Communications and Listening </ul><ul>Using Social Media Tools to help your organisation get it’s message to a wider audience or listen more carefully </ul><ul><li>Start conversations with your supporters and your networks
  121. 124. More efficient – electronic messages get passed around social networking sites
  122. 125. Less costly to post a message on Twitter or Facebook
  123. 126. Instant news and information updates to your followers
  124. 127. Use RSS and Google Alerts to stay ahead of developments in your area of interest and build a ‘Listening Dashboard’ </li></ul>
  125. 128. <ul><li>What supporters, peers & others saying about your organisation
  126. 129. See policy updates, reports & funding news as they published
  127. 130. How? </li></ul><ul><ul><ul><li>Subscribe to RSS websites and read at leisure in feed reader
  128. 131. Create Google Alerts for important keywords and names
  129. 132. Set-up searches in Twitter for your organisation or ‘hashtags’
  130. 133. Follow lists of Twitter accounts talking about your interests </li></ul></ul></ul><ul><li>Use Netvibes service to create a dashboard –
  131. 134. Turnaround – Use these services to publish FOR your audience! </li></ul><ul>A Listening Dashboard </ul>
  132. 135. <ul><li>Tell others what you are doing
  133. 136. Easier for supporters (individual and peers) to keep up with your events and news
  134. 137. RSS enabled feeds automatically can be picked up to be read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site
  135. 138. RSS feeds can be converted for email delivery
  136. 139. RSS feed can be embedded into other organisations websites
  137. 140. Commoncraft Video explaining RSS </li></ul><ul>Others listening to you ... </ul>
  138. 141. <ul>Listening </ul><ul>News feeds – In and Out </ul>
  139. 142. <ul>Commoncraft Video explaining Twitter </ul>
  140. 143. <ul>Twitter </ul><ul>Idealware Survey 2010 </ul><ul>Once set up, requires very little work (may take a while to get used to) Spreads awareness and draws people to your website Links to your blog or Facebook page But, how often do voluntary sector users of Twitter take action about a cause? Just because you have lots of followers doesn’t mean they’re actually paying attention to what you’re saying. Only way to measure is to respond to them & look at how many people click on links, re-tweet your posts or take action. </ul>
  141. 144. <ul>Twitter </ul><ul>Events AS they happen not AFTER they have happened </ul>
  142. 145. <ul>Microblogging – Twitter - Commoncraft Video explaining Twitter </ul><ul>Short updates, signposts and conversation starters </ul>
  143. 146. <ul><ul><ul><ul><ul><li>Lord Nat Wei: @natwei
  144. 147. Blogs & tweets.
  145. 148. Advisor on Big Society
  146. 149. Nick Hurd: @minforcivsoc
  147. 150. Tweets. reads and comments
  148. 151. Minister for Civil Society </li></ul></ul></ul></ul></ul><ul>Potential to access the influencers </ul><ul>Also used by and an acceptable, accessible channel to local MPs & councillors to canvass opinion and inform of news </ul>
  149. 152. <ul>Pulling it all together </ul><ul><li>Social media sites are only part of the picture </li><ul><li>Make sure your core website is current
  150. 153. Don't forget the offline </li></ul><li>Add organisation to Google Places or Foursquare
  151. 154. Share links ... </li><ul><li>With all your social networking sites
  152. 155. With 'Like' buttons and 'Share This' links
  153. 156. With everyone! </li></ul></ul>
  154. 157. <ul>Show all the channels on your main home page </ul>
  155. 158. <ul>Notes and Likes – other ways to use Facebook </ul>
  156. 159. <ul>… or share links off line using QR codes </ul><ul>'Add This' enables sharing and tracking of links with others on line ... </ul>
  157. 160. <ul>Get your organisation noticed on Google Places </ul><ul>Derwentside CVS & VB page here </ul>
  158. 161. <ul>Communities building their own spaces for discussion and sharing </ul>
  159. 162. <ul>Remember the steps </ul><ul>O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise </ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
  160. 163. <ul>Productivity/Support </ul><ul>Pick one goal to pursue </ul><ul>Productivity and Support </ul><ul>Using Social Media Tools to help you to achieve your organisation’s goals. Productivity = More efficient, effective, sustainable Do you want to be able to do things better? Productivity Rules </ul><ul><li>Quick – save time
  161. 164. Easy to implement and use
  162. 165. Make a difference </li></ul>
  163. 166. <ul>Tools for Productivity/Support </ul><ul><li>Communication </li></ul><ul><ul><li>Skype , Oovoo , Tokbox , DimDim , ipadio , Mailchimp </li></ul></ul><ul><li>Organising </li></ul><ul><ul><li>Doodle , Eventbrite , , </li></ul></ul><ul><li>Collaboration </li></ul><ul><ul><li>Google Docs , Dropbox , Huddle , Tom’s Planner </li></ul></ul><ul><li>All-round useful </li></ul><ul><ul><li>Jing , PDFCreator , ShrinkPictures , Scribd , Slideshare </li></ul></ul><ul>BONUS – Tools to make things easier! </ul>
  164. 167. <ul>If you don’t do it, someone else will </ul><ul>S ustain – engage, converse, measure, adjust </ul><ul><Guide – Pages 13, 14 – Steps 6 and 7> </ul><ul>6, Measure your success 7, Develop </ul>
  165. 168. <ul>Time Planning – frequency and time needed </ul><ul>Every Day (30 mins) Once a Week (45 mins) About Monthly (60 mins) </ul><ul>Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments Write blog post, check analytics, monitor groups & find new people to follow Add video to YouTube, share a resource on-line, create podcast & build profile </ul>
  166. 169. <ul>Every Day (30 mins) Tweet, re-tweet, check Google Alerts, check RSS reader & reply to comments </ul><ul>Once a Week (45 mins) Write blog post, check analytics, monitor groups & find new people to follow </ul><ul>About Monthly (60 mins) Add video to YouTube, share a resource on-line, create podcast & build profile </ul>
  167. 170. <ul>Time Planning – response expected? </ul><ul>Print 7 days 2 weeks </ul><ul>Type News travels Reply within </ul><ul>Email 7 hours 2 days </ul><ul>Twitter 7 seconds 2 minutes </ul><ul>Facebook / Blogs 7 minutes 2 hours </ul>
  168. 171. <ul>Social Media in Practice – Now it’s your turn! Surgery session to help you try out any of the tools we’ve talked about Help you register your organisation for the websites you’ve seen Just to answer any more questions you have about social media </ul>
  169. 172. <ul>What have we made? </ul>
  170. 173. <ul>Sustaining the conversation and any questions </ul>
  171. 174. <ul>Social media - reflections </ul><ul><li>What ideas do you have for your use from this workshop?
  172. 175. How could your organisation use or make more of social media?
  173. 176. How could groups you support, campaign more effectively using social media?
  174. 177. What gaps are there in supporting them?
  175. 178. Has your organisation a social media policy or Twitter guidelines?
  176. 179. Have we answered the UnAnswered Questions?!
  177. 180. How can we keep the conversation going? </li></ul>
  178. 181. <ul>Summary </ul><ul>O bjectives – What do you want to do? A udience – Who are they? Where are they? S trategy – Pick a guided plan with a path that fits I mplement - Match to right social networking tool S ustain – Engage & converse, monitor & revise </ul><ul>OASIS was developed by @JohnSheridan [email_address] </ul>
  179. 182. <ul><li>Increases speed of communication – no faster way to (Action) spread your message than through social networking Less of a financial cost but ‘expense’ may be the time
  180. 183. Widens message to people/groups that would normally (Awareness) be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently
  181. 184. Deepens to build new and different networks – (Fundraising) communities of interest to bounce ideas off and share experiences, increase commitment and fundraising for campaigning activity. Start some conversations! </li></ul><ul>Actions - What social media will do </ul>
  182. 185. <ul><li>Generate on-line conversations and awareness about the (Change) organisation or campaign, a consensus of opinion or shared learning about ideas. Use RSS and Google Alerts to stay ahead of developments in your area of interest - build a ‘Listening Dashboard’
  183. 186. Joins together communities who are interested in the (Action) similar things, have the same likes or are striving for the same objectives. Tell your supporters and networks about your work in a new way </li></ul><ul><li>Commoncraft Video explaining Social Media </li></ul><ul>Actions - What social media will do </ul>
  184. 187. <ul><li>It’s only beneficial to your organisation if it’s going to tangibly help you to achieve your goals.
  185. 188. Establish a a plan thinking short, medium and long term – and have an internal policy for using it.
  186. 189. Know your target audience and go to the spaces where they are.
  187. 190. Know your message - make it clear and directed.
  188. 191. Think of how it applies to Marketing, Fundraising, Productivity, Communications .... and whatever else you do.
  189. 192. Implement, monitor and adjust – and remember it takes time! </li></ul><ul>Social Media - In conclusion </ul>
  190. 193. <ul><li>ITEM3
  191. 194. ICT Champions
  192. 195. KnowHow Non-Profit
  193. 196. Jargonbuster
  194. 197. ICT Knowledgebase
  195. 198. The Very Tiger Blog
  196. 199. Watfordgap Services
  197. 200. Workshop Resources
  198. 201. Workshop Slides </li></ul><ul>Useful links and websites </ul>
  199. 202. <ul>For Local Support Organisations </ul><ul>For Volunteering Organisations </ul><ul>To share and learn about social media for communities </ul><ul>Useful links and websites </ul>
  200. 203. <ul>Thank You – My Email & Twitter contacts are: </ul><ul><li>Paul Webster
  201. 204. paul.webster @ </li></ul>@watfordgap <ul>Please complete feedback sheet and take USB stick </ul>
  202. 205. <ul>Thank You </ul>