Download as PDF, PPTX
![Google Alerts
Google Reader
& Third Party Apps
[old school]](https://image.slidesharecdn.com/2012-06-21-implementingadigitalstrategyatgemblouxagro-biotech-quanah-zimmerman-141103233249-conversion-gate02/85/Implementing-a-digital-strategy-at-Gembloux-Agro-Bio-Tech-Universite-de-Liege-48-320.jpg)
Uploaded byQuanah Zimmerman
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
The document discusses the implementation of a digital strategy at Gembloux Agro-Bio Tech, emphasizing the importance of social media in communication and community building. It outlines the necessary steps for a successful digital presence, including audience demographics, effective monitoring, and content creation, while highlighting that social media should focus on relationships rather than just marketing. Additionally, it stresses the need for clear social media policies and the measurement of engagement and influence in social media conversations.
More Related Content
Similar to Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
Implementing a digital strategy at Gembloux Agro-Bio Tech (Université de Liège)
- 1. Social media Platformuse in the iros implementing a digital strategy at Gembloux Agro-Bio Tech
- 2. 1. Introduction 2.strategy 3. building a digital practice
- 5.
- 6. no one recipefor success when it come to use of digital media
- 7.
- 8. from Faculté universitaire des sciences agronomiques to Gembloux Agro-Bio Tech Université de Liège
- 10.
- 11.
- 12.
- 13.
- 15. Social media hasdisrupted the traditional communication mix.
- 16. areas of responsability at Gembloux Agro-Bio Tech recruiting internal communication public relations press relations promoting science digital strategy
- 17. other reasons whyI care about social media at Gembloux Agro-Bio Tech Everyone else is doing it. viral ability Reach people where they are already playing check the statistics & demographics
- 18. Myths about socialmedia Do it alone FREE EASY Fad
- 19. USUAL FACTS Facebook+850 millions 2004 YouTube +800 Millions 2005 Twitter +500 millions 2006 LinkedIn +150 millions 2003 Google Plus +180 millions 2011 Pinterest +11 millions 2010 http://thesocialskinny.com/99-new-social-media-stats-for-2012/
- 20. 1. Introduction 2.strategy 3. building a digital practice
- 21. what do youwant to achieve?
- 22. Social is about relationships and not marketing. It needs to be more about community than technology.
- 23. Audit how arewe doing?
- 24. cleaning up thesocial media war field
- 26. « One cannotnot communicate » Paul Watzlawick
- 27. A stale onlinepresence can turn students off Students expect the university to be current and responsive online – when their posts don’t get answered they are not interested anymore.
- 28. They will betalking about you online The internet provides a level playing field. Anyone can post content.
- 30. Audience: defining ourpublic
- 31. Don’t engage insocial media without knowing whom you’re trying to reach.
- 32. demographics Students, prospects,alumni, parents, donors, faculty and staff, etc.
- 33. every segment has different needs
- 34. How Different Generations Consume Media
- 37. 63% of Media-SavvyConsumers Use a Connected Device While Watching Live TV & 66% Do the Same When Watching Recorded Programming on DVRs. http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-051612_multiscreen
- 38. The younger generationhas grown up with social media. It’s like electricity, they expect it to exist.
- 39. 1. Introduction 2.strategy 3. building a digital practice
- 40. strategy & implementation an organic process
- 41. a social media(dream) team social media manager community manager social strategist editor content creators
- 42. in real life official job + social media manager community manager editor social strategist content creators
- 43. Social media council social media manager
- 44. infrastructure getting started Quality vs. quantity strategy audience platforms
- 45. Keywords, key phrases& hashtags. Effective monitoring Filtering all the conversations.
- 46. YouTube one hourof video uploaded every second. A century of video every ten days.
- 47. 4,630 Tweets persecond, on average. As of late 2011, there were approximately 250 million Tweets per day. At various peak moments through 2011, Twitter did as high as 8,000+ Tweets per second with at least one instance of over 25,000 Tweets per second. June 7 2012: 400 million Tweets per day. http://www.quora.com/Twitter-1/On-Twitter-how-many-tweets-are-there-per-second-on-average
- 48. Google Alerts GoogleReader & Third Party Apps [old school]
- 49. On average inone year, we will: • share 415 pieces of content on Facebook • spend an average of 23 minutes/day on Twitter • tweet a total of around 15,795 tweets • check in 563 times on Foursquare • upload 196 hours of video on YouTube http://thesocialskinny.com/100-more-social-media-statistics-for-2012
- 50. information overload hasalways existed. the true problem is filter failure. Clay Shirky
- 51. real life socialguy official job social media manager community manager editor social strategist content creators
- 52. Dashboards TweetDeck.com, HootSuite.comand SproutSocial.com. But there are a bunch of other alternatives out there too.
- 53. NutshellMail from ConstantContact tracks your brand’s social media activity and delivers a summary to your email inbox on your schedule. http://nutshellmail.com
- 54.
- 55. Automating Facebook poststo Twitter (& vice versa). Are these automatic updates adding value or are they just noise? #debate
- 56. #debate authenticity ofscheduling your updates.
- 57.
- 58. #debate outsource yourvoice?
- 59. « Spin maywork in traditional media but the internet has a built in B.s. detector » Chris Pirillo
- 60. #challenge speaking thelanguage
- 61. #challenge Develop aconsistent voice across platforms Update Consistently
- 62.
- 63. Communicate across campus: Introducing the purpose of social media Find leaders
- 64. Communicate across campus Danger of operating in silos. Sharing best practices. Foster ongoing communication among all the people involved with social media
- 65. making the student’spart of the process.
- 66. No social mediapolicy is inviting disaster.
- 67. two approaches tosocial media policy making an evolutionary way a clear policy from the outset
- 68.
- 69. Analytics Volume isa great initial indicator of interest. Reach measures the spread of a social media conversation. Engagement: one of the most important areas to measure in social media. Influence: Who’s talking about you and what kind of impact do they have? Share Of Voice: How does the conversation about your brand compare to conversations about your competitors?
- 70.
- 71.
- 72. Analytics Facebook Insights pagelever.com But there are a bunch of other alternatives out there too.
- 73. #Mistake Chasing theNumbers. Your average Facebook post only reaches 12% of your friends. 40% of Twitter users don’t tweet, but instead use it to keep up to date
- 74. thanks! let’s keepin touch @quanahzimmerman & @agrobiotech www.gembloux.ulg.ac.be