SlideShare a Scribd company logo
Lesson 2 - The
                        Attkinson -Shiffrin’s
                         Multi Store Model




Friday, 13 April 2012
From Last Lesson.......
 The processes of converting information into a form
 that can be stored is known as______________,
 whereas_______ is the process of recovering
 information that has been stored.




Friday, 13 April 2012
From Last Lesson.......
 The processes of converting information into a form
 that can be stored is known as______________,
 whereas_______ is the process of recovering
 information that has been stored.


 The Answer:
 The processes of converting information into a form
 that can be stored is known as Encoding, whereas
 retrieval is the process of recovering information
 that has been stored.


Friday, 13 April 2012
Friday, 13 April 2012
What you need to know and be able to do by the end of the
   lesson
    • Explain and evaluate the Atkinson-Shiffrin’s multi-store model of
      memory, including the capacity and duration of each store
    • Explain the purpose of maintenance, elaborative rehearsal and
      chuncking
    • Explain the ‘serial position effect’ in terms of evidence for the
      Atkinson-Shiffrin’s multi-store model  




Friday, 13 April 2012
Friday, 13 April 2012
Friday, 13 April 2012
MULTI-STORE MODEL




Friday, 13 April 2012
Sensory Memory

                   Refers to the initial, momentary recording of
                   information in our sense organs.

                   The sensory memory stores an unlimited
                   amount of information for up to a few seconds.

                   In general we are not aware of what is in our
                   sensory memory.



Friday, 13 April 2012
Sensory Registers

                    The sensory registers act as a sub system
                    briefly storing specific sensory information




                            Iconic                Echoic



Friday, 13 April 2012
Iconic

                  The Iconic memory is the memory that deals
                  with visual sensory information.

                  It is thought that the iconic memory holds
                  exact copies, for 0.3 sec. Its storage capacity it
                  thought to be relatively unlimited.




Friday, 13 April 2012
Echoic


                  Our Echoic memory is the name applied the
                  sensory memory system that processes
                  auditory information.

                  It is thought that the echoic memory holds
                  exact copies, for 3-4 seconds. Its storage
                  capacity it thought to be relatively unlimited.



Friday, 13 April 2012
Sperling (1960)




    You have 5min to read the pages 241-242 on share
    with your partner the findings of Sperling’s study


Friday, 13 April 2012
Main Point


                  Participants could accurately recall the letters
                  in each row, no matter what the tone
                  specified. This means all the letters were
                  momentarily available in sensory memory.




Friday, 13 April 2012
Sensory to Short-Term
                          Memory


                  The information in sensory memory vanishes
                  unless it captures our attention and enters
                  short-term memory.

                  Attention is the          to the STM




Friday, 13 April 2012
Short-Term Memory
                               (STM)

                  STM is the stage between sensory and long-
                  term memory. The short term memory is also
                  called working memory. This is because we
                  ‘work with’ or manipulate the information. It is
                  not an exact replica.




Friday, 13 April 2012
STM TEST




Friday, 13 April 2012
Properties of STM


                 Findings from such tests show that STM has the
                 capacity of 7 +/- 2

                 The STM retains items for approximately 20 sec




Friday, 13 April 2012
Improving the capacity
                          of STM
                  Chunking - this involves grouping bits of
                  information into meaningful units (chunks)

                 This increases the amount of information (i.e
                 capacity) that can be held in STM at one
                 time e.g. combining the digits 3,7,8 into
                 single number 378



Friday, 13 April 2012
Chunking




Friday, 13 April 2012
Improving the duration
                          of STM

  Rehearsal: process of actively manipulating information to aid storage
  and retrieval
  Two main types:
  Maintenance rehearsal - repetition of a sound or image over and
  over in a rote, mechanical way without adding meaning to it
  Elaborative rehearsal - reorganising new and existing information in
  a meaningful way to aid storage and retrieval. E.g. Concept maps :)




Friday, 13 April 2012
Long- Term Memory




   Capacity: Potentially unlimited



                                                    time
                                              a life
                                        up to
                              An ything
                    Duration:


Friday, 13 April 2012
Evidence for the Multi-store Model




                                         effect
                                position
                           rial
                    The se


                          Patients with Brain Damage




Friday, 13 April 2012
Criticisms of the Atkinson-Shiffrin model



  Does not explain inter
                        action between memo
                                            r y stores




Friday, 13 April 2012

More Related Content

What's hot

1. Atkinson- Shiffrin model of memory
1. Atkinson- Shiffrin model of memory1. Atkinson- Shiffrin model of memory
1. Atkinson- Shiffrin model of memory
Brianna
 
1. Memory
1. Memory1. Memory
1. Memory
rossbiology
 
Working Memory Model - Sunwoo, Marz
Working Memory Model - Sunwoo, MarzWorking Memory Model - Sunwoo, Marz
Working Memory Model - Sunwoo, Marz
guestfb6f93
 
9 intro to multi-store model of memory
9   intro to multi-store model of memory9   intro to multi-store model of memory
9 intro to multi-store model of memory
Vikki Ellie
 
Memory
MemoryMemory
Memory
luvjoy1
 
PSY 150 403 Chapter 8 SLIDES
PSY 150 403 Chapter 8 SLIDESPSY 150 403 Chapter 8 SLIDES
PSY 150 403 Chapter 8 SLIDES
kimappel
 
Chapter 7 Memory
Chapter 7 Memory Chapter 7 Memory
Chapter 7 Memory
Josh Algaze
 
Working memory
Working memoryWorking memory
Working memory
Zohreh Dehghan
 
Memory
MemoryMemory
Memory theories
Memory theoriesMemory theories
Memory theories
Ravi Soni
 
Chapter 9 (memory)
Chapter 9 (memory)Chapter 9 (memory)
Chapter 9 (memory)
dcrocke1
 
Memory
MemoryMemory
Memory
CMoondog
 
A-Level Psychology: Multi Store Memory Model - New Spec
A-Level Psychology: Multi Store Memory Model - New SpecA-Level Psychology: Multi Store Memory Model - New Spec
A-Level Psychology: Multi Store Memory Model - New Spec
W S
 
MEMORY
MEMORYMEMORY
Memory
MemoryMemory
Human memory
Human memoryHuman memory
Human memory
ghada_almashali
 
psychology of memory
psychology of memorypsychology of memory
psychology of memory
ehab elbaz
 
Memory
MemoryMemory
Memory
MemoryMemory
Memory
guest0a8c96
 
Human Memory - Psychology
Human Memory - PsychologyHuman Memory - Psychology
Human Memory - Psychology
Ryan Braganza
 

What's hot (20)

1. Atkinson- Shiffrin model of memory
1. Atkinson- Shiffrin model of memory1. Atkinson- Shiffrin model of memory
1. Atkinson- Shiffrin model of memory
 
1. Memory
1. Memory1. Memory
1. Memory
 
Working Memory Model - Sunwoo, Marz
Working Memory Model - Sunwoo, MarzWorking Memory Model - Sunwoo, Marz
Working Memory Model - Sunwoo, Marz
 
9 intro to multi-store model of memory
9   intro to multi-store model of memory9   intro to multi-store model of memory
9 intro to multi-store model of memory
 
Memory
MemoryMemory
Memory
 
PSY 150 403 Chapter 8 SLIDES
PSY 150 403 Chapter 8 SLIDESPSY 150 403 Chapter 8 SLIDES
PSY 150 403 Chapter 8 SLIDES
 
Chapter 7 Memory
Chapter 7 Memory Chapter 7 Memory
Chapter 7 Memory
 
Working memory
Working memoryWorking memory
Working memory
 
Memory
MemoryMemory
Memory
 
Memory theories
Memory theoriesMemory theories
Memory theories
 
Chapter 9 (memory)
Chapter 9 (memory)Chapter 9 (memory)
Chapter 9 (memory)
 
Memory
MemoryMemory
Memory
 
A-Level Psychology: Multi Store Memory Model - New Spec
A-Level Psychology: Multi Store Memory Model - New SpecA-Level Psychology: Multi Store Memory Model - New Spec
A-Level Psychology: Multi Store Memory Model - New Spec
 
MEMORY
MEMORYMEMORY
MEMORY
 
Memory
MemoryMemory
Memory
 
Human memory
Human memoryHuman memory
Human memory
 
psychology of memory
psychology of memorypsychology of memory
psychology of memory
 
Memory
MemoryMemory
Memory
 
Memory
MemoryMemory
Memory
 
Human Memory - Psychology
Human Memory - PsychologyHuman Memory - Psychology
Human Memory - Psychology
 

Viewers also liked

Atkinson & Shiffrin's Multi-Store Model of Memory
Atkinson & Shiffrin's Multi-Store Model of MemoryAtkinson & Shiffrin's Multi-Store Model of Memory
Atkinson & Shiffrin's Multi-Store Model of Memory
mackswald
 
Atkinson & Shiffrin
Atkinson & ShiffrinAtkinson & Shiffrin
Atkinson & Shiffrin
stephaniemcguinness1
 
Psychology Memory and Learning Power Point
Psychology Memory and Learning Power PointPsychology Memory and Learning Power Point
Psychology Memory and Learning Power Point
MrTimBradley
 
Social Learning Theory Bandura
Social Learning Theory BanduraSocial Learning Theory Bandura
Social Learning Theory Bandura
Ct Hajar
 
Building a Personal Learning Solution
Building a Personal Learning SolutionBuilding a Personal Learning Solution
Building a Personal Learning Solution
Lori Reed
 
Memory recap 2009
Memory recap 2009Memory recap 2009
Memory recap 2009
hoja0602
 
A-Level Psychology: Institutional Aggression - New Spec
A-Level Psychology: Institutional Aggression - New SpecA-Level Psychology: Institutional Aggression - New Spec
A-Level Psychology: Institutional Aggression - New Spec
W S
 
Anti School Subculture
Anti School SubcultureAnti School Subculture
Anti School Subculture
Twynham School, Dorset, UK
 
Multi storey building design of 7 storey commercial building
Multi storey building design of 7 storey commercial buildingMulti storey building design of 7 storey commercial building
Multi storey building design of 7 storey commercial building
Razes Dhakal
 
Hidden Curriculum
Hidden CurriculumHidden Curriculum
Hidden Curriculum
Brent Daigle, Ph.D.
 
Social Learning Theory
Social Learning TheorySocial Learning Theory
Social Learning Theory
guest2faa0e
 
Social learning theory
Social learning theorySocial learning theory
Social learning theory
Ankita Bharti
 
ALBERT BANDURA Social Learning Theory
ALBERT BANDURA Social Learning TheoryALBERT BANDURA Social Learning Theory
ALBERT BANDURA Social Learning Theory
Ladie Ballesteros
 
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRODESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
Ali Meer
 
Design and analasys of a g+3 residential building using staad
Design and analasys of a g+3 residential building using staadDesign and analasys of a g+3 residential building using staad
Design and analasys of a g+3 residential building using staad
gopichand's
 

Viewers also liked (15)

Atkinson & Shiffrin's Multi-Store Model of Memory
Atkinson & Shiffrin's Multi-Store Model of MemoryAtkinson & Shiffrin's Multi-Store Model of Memory
Atkinson & Shiffrin's Multi-Store Model of Memory
 
Atkinson & Shiffrin
Atkinson & ShiffrinAtkinson & Shiffrin
Atkinson & Shiffrin
 
Psychology Memory and Learning Power Point
Psychology Memory and Learning Power PointPsychology Memory and Learning Power Point
Psychology Memory and Learning Power Point
 
Social Learning Theory Bandura
Social Learning Theory BanduraSocial Learning Theory Bandura
Social Learning Theory Bandura
 
Building a Personal Learning Solution
Building a Personal Learning SolutionBuilding a Personal Learning Solution
Building a Personal Learning Solution
 
Memory recap 2009
Memory recap 2009Memory recap 2009
Memory recap 2009
 
A-Level Psychology: Institutional Aggression - New Spec
A-Level Psychology: Institutional Aggression - New SpecA-Level Psychology: Institutional Aggression - New Spec
A-Level Psychology: Institutional Aggression - New Spec
 
Anti School Subculture
Anti School SubcultureAnti School Subculture
Anti School Subculture
 
Multi storey building design of 7 storey commercial building
Multi storey building design of 7 storey commercial buildingMulti storey building design of 7 storey commercial building
Multi storey building design of 7 storey commercial building
 
Hidden Curriculum
Hidden CurriculumHidden Curriculum
Hidden Curriculum
 
Social Learning Theory
Social Learning TheorySocial Learning Theory
Social Learning Theory
 
Social learning theory
Social learning theorySocial learning theory
Social learning theory
 
ALBERT BANDURA Social Learning Theory
ALBERT BANDURA Social Learning TheoryALBERT BANDURA Social Learning Theory
ALBERT BANDURA Social Learning Theory
 
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRODESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
DESIGN AND ANALAYSIS OF MULTI STOREY BUILDING USING STAAD PRO
 
Design and analasys of a g+3 residential building using staad
Design and analasys of a g+3 residential building using staadDesign and analasys of a g+3 residential building using staad
Design and analasys of a g+3 residential building using staad
 

Similar to Lesson 2 the attkinson-shiffrin's multi-store model 2012 sh

Lesson 6 brain structures involved in memory function sh
Lesson 6   brain structures involved in memory function shLesson 6   brain structures involved in memory function sh
Lesson 6 brain structures involved in memory function sh
coburgpsych
 
Lesson 5 the role of the neuron in memory formation 2012 sh
Lesson 5   the role of the neuron in memory formation 2012 shLesson 5   the role of the neuron in memory formation 2012 sh
Lesson 5 the role of the neuron in memory formation 2012 sh
coburgpsych
 
Lesson 2 forgetting curve
Lesson 2 forgetting curveLesson 2 forgetting curve
Lesson 2 forgetting curve
Crystal Delosa
 
Memory secrets1
Memory secrets1Memory secrets1
Memory secrets1
D. ALQahtani
 
Working Memory Mode - Sunwoo&Marz
Working Memory Mode - Sunwoo&MarzWorking Memory Mode - Sunwoo&Marz
Working Memory Mode - Sunwoo&Marz
swp91
 
Memory & Learning
Memory & LearningMemory & Learning
Memory & Learning
CorbinT
 
Thinking and Memory
Thinking and MemoryThinking and Memory
Thinking and Memory
noor_faiza
 
Cognition: memory and its parts
Cognition: memory and its partsCognition: memory and its parts
Cognition: memory and its parts
Sumit Pareek
 
2008 Memory Revision
2008 Memory Revision2008 Memory Revision
2008 Memory Revision
jillfitz
 
Memory notes
Memory notesMemory notes
Memory notes
sherrymariani
 
Human memory
Human memoryHuman memory
Human memory
Louis Jairo Paquin
 
MEMORY.pptx
MEMORY.pptxMEMORY.pptx
MEMORY.pptx
IshneetKaur41
 
All about Memory.ppt
All about Memory.pptAll about Memory.ppt
All about Memory.ppt
ParthWankhede3
 
Memory
MemoryMemory
Memory.ppt
Memory.pptMemory.ppt
Memory.ppt
HafizAbdullah59
 
memory
memorymemory
memory
ennacirii
 
The nature of memory and encoding
The nature of memory and encodingThe nature of memory and encoding
The nature of memory and encoding
Kum Visal
 
Cognitive load theory
Cognitive load theoryCognitive load theory
Cognitive load theory
tmevans123
 
Chapter 6 Ppp2
Chapter 6 Ppp2Chapter 6 Ppp2
Chapter 6 Ppp2
cynwong
 
Chapter 6 Ppp1
Chapter 6 Ppp1Chapter 6 Ppp1
Chapter 6 Ppp1
cynwong
 

Similar to Lesson 2 the attkinson-shiffrin's multi-store model 2012 sh (20)

Lesson 6 brain structures involved in memory function sh
Lesson 6   brain structures involved in memory function shLesson 6   brain structures involved in memory function sh
Lesson 6 brain structures involved in memory function sh
 
Lesson 5 the role of the neuron in memory formation 2012 sh
Lesson 5   the role of the neuron in memory formation 2012 shLesson 5   the role of the neuron in memory formation 2012 sh
Lesson 5 the role of the neuron in memory formation 2012 sh
 
Lesson 2 forgetting curve
Lesson 2 forgetting curveLesson 2 forgetting curve
Lesson 2 forgetting curve
 
Memory secrets1
Memory secrets1Memory secrets1
Memory secrets1
 
Working Memory Mode - Sunwoo&Marz
Working Memory Mode - Sunwoo&MarzWorking Memory Mode - Sunwoo&Marz
Working Memory Mode - Sunwoo&Marz
 
Memory & Learning
Memory & LearningMemory & Learning
Memory & Learning
 
Thinking and Memory
Thinking and MemoryThinking and Memory
Thinking and Memory
 
Cognition: memory and its parts
Cognition: memory and its partsCognition: memory and its parts
Cognition: memory and its parts
 
2008 Memory Revision
2008 Memory Revision2008 Memory Revision
2008 Memory Revision
 
Memory notes
Memory notesMemory notes
Memory notes
 
Human memory
Human memoryHuman memory
Human memory
 
MEMORY.pptx
MEMORY.pptxMEMORY.pptx
MEMORY.pptx
 
All about Memory.ppt
All about Memory.pptAll about Memory.ppt
All about Memory.ppt
 
Memory
MemoryMemory
Memory
 
Memory.ppt
Memory.pptMemory.ppt
Memory.ppt
 
memory
memorymemory
memory
 
The nature of memory and encoding
The nature of memory and encodingThe nature of memory and encoding
The nature of memory and encoding
 
Cognitive load theory
Cognitive load theoryCognitive load theory
Cognitive load theory
 
Chapter 6 Ppp2
Chapter 6 Ppp2Chapter 6 Ppp2
Chapter 6 Ppp2
 
Chapter 6 Ppp1
Chapter 6 Ppp1Chapter 6 Ppp1
Chapter 6 Ppp1
 

More from coburgpsych

Values
ValuesValues
Values
coburgpsych
 
Strenghts defining moments
Strenghts defining moments Strenghts defining moments
Strenghts defining moments
coburgpsych
 
Purpose
PurposePurpose
Purpose
coburgpsych
 
Labeling
LabelingLabeling
Labeling
coburgpsych
 
Lesson 2 judgement of flavours
Lesson 2   judgement of flavoursLesson 2   judgement of flavours
Lesson 2 judgement of flavours
coburgpsych
 
Lesson 1 visual illusion
Lesson 1   visual illusionLesson 1   visual illusion
Lesson 1 visual illusion
coburgpsych
 
Lesson 6 influences on tate perception
Lesson 6   influences on tate perceptionLesson 6   influences on tate perception
Lesson 6 influences on tate perception
coburgpsych
 
Lesson 5 taste perception - mouth to brain
Lesson 5   taste perception - mouth to brainLesson 5   taste perception - mouth to brain
Lesson 5 taste perception - mouth to brain
coburgpsych
 
Perceptual constancy and set
Perceptual constancy and setPerceptual constancy and set
Perceptual constancy and set
coburgpsych
 
Gestalt rules 20016
Gestalt rules 20016Gestalt rules 20016
Gestalt rules 20016
coburgpsych
 
Lesson 1 physiological and psychological charactertistics of responses to s...
Lesson 1   physiological and psychological charactertistics of responses to s...Lesson 1   physiological and psychological charactertistics of responses to s...
Lesson 1 physiological and psychological charactertistics of responses to s...
coburgpsych
 
Gestalt rules
Gestalt rulesGestalt rules
Gestalt rules
coburgpsych
 
Depth cues
Depth cuesDepth cues
Depth cues
coburgpsych
 
From the eye to the brain
From the eye to the brainFrom the eye to the brain
From the eye to the brain
coburgpsych
 
Sensation and perception
Sensation and perceptionSensation and perception
Sensation and perception
coburgpsych
 
Lesson 3 attachment and emotional development
Lesson 3   attachment and emotional developmentLesson 3   attachment and emotional development
Lesson 3 attachment and emotional development
coburgpsych
 
Lesson 2 sensitive and critical periods
Lesson 2   sensitive and critical periodsLesson 2   sensitive and critical periods
Lesson 2 sensitive and critical periods
coburgpsych
 
Lesson 1 life span development
Lesson 1   life span developmentLesson 1   life span development
Lesson 1 life span development
coburgpsych
 
Brain function – the evidence from brain damage
Brain function – the evidence from brain damageBrain function – the evidence from brain damage
Brain function – the evidence from brain damage
coburgpsych
 
Lesson 1 plasticity
Lesson 1   plasticityLesson 1   plasticity
Lesson 1 plasticity
coburgpsych
 

More from coburgpsych (20)

Values
ValuesValues
Values
 
Strenghts defining moments
Strenghts defining moments Strenghts defining moments
Strenghts defining moments
 
Purpose
PurposePurpose
Purpose
 
Labeling
LabelingLabeling
Labeling
 
Lesson 2 judgement of flavours
Lesson 2   judgement of flavoursLesson 2   judgement of flavours
Lesson 2 judgement of flavours
 
Lesson 1 visual illusion
Lesson 1   visual illusionLesson 1   visual illusion
Lesson 1 visual illusion
 
Lesson 6 influences on tate perception
Lesson 6   influences on tate perceptionLesson 6   influences on tate perception
Lesson 6 influences on tate perception
 
Lesson 5 taste perception - mouth to brain
Lesson 5   taste perception - mouth to brainLesson 5   taste perception - mouth to brain
Lesson 5 taste perception - mouth to brain
 
Perceptual constancy and set
Perceptual constancy and setPerceptual constancy and set
Perceptual constancy and set
 
Gestalt rules 20016
Gestalt rules 20016Gestalt rules 20016
Gestalt rules 20016
 
Lesson 1 physiological and psychological charactertistics of responses to s...
Lesson 1   physiological and psychological charactertistics of responses to s...Lesson 1   physiological and psychological charactertistics of responses to s...
Lesson 1 physiological and psychological charactertistics of responses to s...
 
Gestalt rules
Gestalt rulesGestalt rules
Gestalt rules
 
Depth cues
Depth cuesDepth cues
Depth cues
 
From the eye to the brain
From the eye to the brainFrom the eye to the brain
From the eye to the brain
 
Sensation and perception
Sensation and perceptionSensation and perception
Sensation and perception
 
Lesson 3 attachment and emotional development
Lesson 3   attachment and emotional developmentLesson 3   attachment and emotional development
Lesson 3 attachment and emotional development
 
Lesson 2 sensitive and critical periods
Lesson 2   sensitive and critical periodsLesson 2   sensitive and critical periods
Lesson 2 sensitive and critical periods
 
Lesson 1 life span development
Lesson 1   life span developmentLesson 1   life span development
Lesson 1 life span development
 
Brain function – the evidence from brain damage
Brain function – the evidence from brain damageBrain function – the evidence from brain damage
Brain function – the evidence from brain damage
 
Lesson 1 plasticity
Lesson 1   plasticityLesson 1   plasticity
Lesson 1 plasticity
 

Recently uploaded

How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
Daiki Mogmet Ito
 
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfAI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
Techgropse Pvt.Ltd.
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Zilliz
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
Claudio Di Ciccio
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Edge AI and Vision Alliance
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Safe Software
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
Tomaz Bratanic
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
danishmna97
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
Aftab Hussain
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Kari Kakkonen
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
innovationoecd
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Tosin Akinosho
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
Jason Packer
 
CAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on BlockchainCAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on Blockchain
Claudio Di Ciccio
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
Zilliz
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
Brandon Minnick, MBA
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
Kumud Singh
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
Zilliz
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Speck&Tech
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
panagenda
 

Recently uploaded (20)

How to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For FlutterHow to use Firebase Data Connect For Flutter
How to use Firebase Data Connect For Flutter
 
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdfAI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
AI-Powered Food Delivery Transforming App Development in Saudi Arabia.pdf
 
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and MilvusBuilding Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
 
“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”“I’m still / I’m still / Chaining from the Block”
“I’m still / I’m still / Chaining from the Block”
 
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
 
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success StoryDriving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
 
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracyGraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
 
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptxHow to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
 
Removing Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software FuzzingRemoving Uninteresting Bytes in Software Fuzzing
Removing Uninteresting Bytes in Software Fuzzing
 
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing DaysClimate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
 
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of GermanyPresentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
 
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdfMonitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
 
Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024Columbus Data & Analytics Wednesdays - June 2024
Columbus Data & Analytics Wednesdays - June 2024
 
CAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on BlockchainCAKE: Sharing Slices of Confidential Data on Blockchain
CAKE: Sharing Slices of Confidential Data on Blockchain
 
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI modelsInfrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
 
Choosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptxChoosing The Best AWS Service For Your Website + API.pptx
Choosing The Best AWS Service For Your Website + API.pptx
 
Mind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AIMind map of terminologies used in context of Generative AI
Mind map of terminologies used in context of Generative AI
 
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and MilvusGenerating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
 
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?
 
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUHCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
 

Lesson 2 the attkinson-shiffrin's multi-store model 2012 sh

  • 1. Lesson 2 - The Attkinson -Shiffrin’s Multi Store Model Friday, 13 April 2012
  • 2. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored. Friday, 13 April 2012
  • 3. From Last Lesson....... The processes of converting information into a form that can be stored is known as______________, whereas_______ is the process of recovering information that has been stored. The Answer: The processes of converting information into a form that can be stored is known as Encoding, whereas retrieval is the process of recovering information that has been stored. Friday, 13 April 2012
  • 5. What you need to know and be able to do by the end of the lesson • Explain and evaluate the Atkinson-Shiffrin’s multi-store model of memory, including the capacity and duration of each store • Explain the purpose of maintenance, elaborative rehearsal and chuncking • Explain the ‘serial position effect’ in terms of evidence for the Atkinson-Shiffrin’s multi-store model   Friday, 13 April 2012
  • 9. Sensory Memory Refers to the initial, momentary recording of information in our sense organs. The sensory memory stores an unlimited amount of information for up to a few seconds. In general we are not aware of what is in our sensory memory. Friday, 13 April 2012
  • 10. Sensory Registers The sensory registers act as a sub system briefly storing specific sensory information Iconic Echoic Friday, 13 April 2012
  • 11. Iconic The Iconic memory is the memory that deals with visual sensory information. It is thought that the iconic memory holds exact copies, for 0.3 sec. Its storage capacity it thought to be relatively unlimited. Friday, 13 April 2012
  • 12. Echoic Our Echoic memory is the name applied the sensory memory system that processes auditory information. It is thought that the echoic memory holds exact copies, for 3-4 seconds. Its storage capacity it thought to be relatively unlimited. Friday, 13 April 2012
  • 13. Sperling (1960) You have 5min to read the pages 241-242 on share with your partner the findings of Sperling’s study Friday, 13 April 2012
  • 14. Main Point Participants could accurately recall the letters in each row, no matter what the tone specified. This means all the letters were momentarily available in sensory memory. Friday, 13 April 2012
  • 15. Sensory to Short-Term Memory The information in sensory memory vanishes unless it captures our attention and enters short-term memory. Attention is the to the STM Friday, 13 April 2012
  • 16. Short-Term Memory (STM) STM is the stage between sensory and long- term memory. The short term memory is also called working memory. This is because we ‘work with’ or manipulate the information. It is not an exact replica. Friday, 13 April 2012
  • 17. STM TEST Friday, 13 April 2012
  • 18. Properties of STM Findings from such tests show that STM has the capacity of 7 +/- 2 The STM retains items for approximately 20 sec Friday, 13 April 2012
  • 19. Improving the capacity of STM Chunking - this involves grouping bits of information into meaningful units (chunks) This increases the amount of information (i.e capacity) that can be held in STM at one time e.g. combining the digits 3,7,8 into single number 378 Friday, 13 April 2012
  • 21. Improving the duration of STM Rehearsal: process of actively manipulating information to aid storage and retrieval Two main types: Maintenance rehearsal - repetition of a sound or image over and over in a rote, mechanical way without adding meaning to it Elaborative rehearsal - reorganising new and existing information in a meaningful way to aid storage and retrieval. E.g. Concept maps :) Friday, 13 April 2012
  • 22. Long- Term Memory Capacity: Potentially unlimited time a life up to An ything Duration: Friday, 13 April 2012
  • 23. Evidence for the Multi-store Model effect position rial The se Patients with Brain Damage Friday, 13 April 2012
  • 24. Criticisms of the Atkinson-Shiffrin model Does not explain inter action between memo r y stores Friday, 13 April 2012