Introduction to Audience

2.  How would you describe each of these people?

3. By the end of this lesson you:
 You must be able to define the concepts of mass
audience, niche audience and target audience.
 You should be able to explain why media
companies classify people into groups.
 Amazing if you can analyse a media product
designed for a specific audience.

4.  Mass Audience
 Niche Audience
 Profiling & Classifications

5. Term Definition Example
Mass Audience
Niche
Audience
Profiling &
Classifications

6. Term Definition Example
Mass Audience The widest range of
people possible.
Media specifically
designed to reach a
large audience
Dancing on Ice
X Factor
Eastenders
Niche
Audience
A vary narrow, specific
group of people
Antiques Road show
BBC4
Profiling &
Classifications
Ways of putting people into
groups based on
demographic, socio-economic
or psychographic
characteristics
12-16 years old
Male
White
Student
Video games

7. Are each of the following examples
designed for
Mass
or
Niche
audiences

24.  Target Audience
 Consumer
 Demographics
Match the key words with the definitions by
drawing a line connecting them.

25.  Target audience
 Consumer
 Demographics
A profiling model that classifies a
section of the population who
share common characteristics,
such as age, gender, race, class,
values and beliefs, interests and
hobbies, etc.
A person or group of people
who take in a media product.
IE:Watching aTV programme,
reading a magazine or visiting
a website
A specific group of people at
which a media product is
aimed.

26. The CONSUMERS of mass media texts.
 Media audiences can be a group (such as
the cinema audience, for instance) or
individual (such as the reader of a
newspaper).
 Consumption can take place in public or
private and can be domestic, leisure or
work related.

27. These include all forms of Media which can be
“read”, such as:
 Film
 TV
 Newspapers
 Magazines
 Radio
 Advertising
 Internet
 Photography
 etc…

28.  Groups are classified in order for media
companies to design products that will
appeal to different groups of people.

29. The 5 Demographics we most commonly
consider in Media are:
1. Age
2. Gender
3. Race
4. Class/ Income
5. Values and beliefs/interests and hobbies.

30.  Pick a DVD cover, film poster, film trailer or
a TV or printed advert.
 Explain who is the product aimed at (target audience),
following the example provided in the lesson? (Think of
a specific audience demographic – do not generalise)
 How do you know? Explain your answer.

31.  Who is the target
audience for this film?
 How do we know?
White female protagonist (13-
16)
Lipstick mark
Reference to female clothing
Reference to other films with
protagonist female roles.
Use of soft and bright colours
associated with young female
fashion and pop culture.

32. Who is the target
audience for this film?
Can you say why?
Demographics:
1. Age
2. Gender
3. Race
4. Class/ Income
5. Values and beliefs/interests and
hobbies.
Target Audience
 Age 13-16
 Females
White (UK/English speaking
countries)
 Students/ Pocket money / part
time employment
 Pop culture/Pop music/Boys

33. • This person is wishing that there was a website that would
appeal to her and her lifestyle (interests and values)
• Write her thoughts. What exactly could she be wishing for?

34.  What is a mass audience?
 What is a niche audience?
 What is a target audience?
 Explain why media companies divide people into
groups.
 Explain one way media companies classify people.
What is the name of this profiling model?

35. Progress Bar:
Circle your effort level for today’s lesson.
1 2 3 4 5
WWW EBI

36. Effort Level: Description:
1 Excellent – all work completed, with great detail, description.
2 Good – most work completed but more detail required.
3 Satisfactory – some work completed.
4 Unsatisfactory – some work incomplete.
5 Poor – most work incomplete.