This document discusses the differences between broadsheet and tabloid newspapers in the UK. It provides information on their typical page sizes, the types of content they focus on, and their typical political biases. Broadsheets tend to focus more on hard news and have a more niche audience, while tabloids emphasize soft news and sensational stories to appeal to a mass audience. It also provides ownership details of two major UK newspapers - the Daily Mail, owned by Daily Mail and General Trust, and The Guardian, owned by Guardian Media Group and wholly owned by the Scott Trust.

1. Broadsheets andTabloids’ political bias.
Daily Mail and The Guardian ownership

2.  Hard news: Politics, economics, global current affairs, culture: literature, arts
(Niche audience content)
 Soft news: Sensationalist reports on hard news, crime stories, astrology,
celebrity gossip and television, sports and general entertainment (Mass
audience content)

3.  Broadsheet: the largest newspaper format, characterized by
long vertical pages (typically 57 cms). Traditionally associated
with higher-quality journalism (hard news).
 Tabloid: A newspaper with a compact page size smaller
than broadsheet.The term tabloid journalism refers to an
emphasis on such topics as sensational crime stories,
astrology, celebrity gossip and television, sports and general
entertainment (soft news).

4.  A system of ideas and ideals (values and beliefs), which forms
the basis of an economic or political theory and policy, and
which are therefore characteristic of a social group or individual.
 These are the main political parties in the UK:

5. Centre
Left
wing
Liberal
Broadsheet newspapers Tabloid newspapers
Conservative/Right
wing
Conservative/Right
wing

6. Social democratic parties: Liberal democrat party: Conservative parties:

7. DMGT (Daily Mail and General Trust PLC) is a
British media company, owner of the Daily Mail.
The company operates in over forty countries
through its subsidiaries RMS, DMG Information,
DMG Events, Euromoney Institutional
Investor and DMG Media, and manages a
multinational portfolio of companies, with total
revenues of almost £2 billion.
Jonathan Harmsworth, 4th Viscount Rothermere,
is the chairman and controlling shareholder of
the company. The head office is located in
Northcliffe House in Kensington, London.
Founded: 1896
Founders: Alfred Harmsworth, 1st Viscount Northcliffe
(editor) and Harold Harmsworth, 1st Viscount Rothermere)
Owner: Jonathan Harmsworth, 4th Viscount Rothermere
(chairman and controlling shareholder)
Website: www.dmgt.com

8. Founded: 1907 (as the Manchester Guardian)
1993 (Guardian Media Group plc)
Founder: C. P. Scott
Owner: Scott Trust Limited
Website: https://www.theguardian.com
GMG (Guardian Media Group Public Limited
Company) is a British mass media company
owning various media operations including
The Guardian and The Observer.
The group is wholly owned by Scott Trust
Limited, with headquarters in London.
This company was established in 1936 by
John Scott Russell, son of the founder C.P.
Scott .
Guardian Media Group exists to support the
core purpose of its owner, Scott Trust Limited:
to secure the financial and editorial
independence of The Guardian in perpetuity.

9. Task: Choose one of the following examples and answer these two questions
Q1. Analyse the different social and cultural representations in Sources A and B. Apply one appropriate audience theory in your
answer.
(Note: In your answer you must refer to the ideology of each newspaper and how this ideology is represented in their front covers.)
Q2. Sources A and B cover the same news event differently:
• How far has the combination of elements of media language influenced meaning in the sources?
In your answer you must:
• explain how the combination of elements of media language influences meaning in newspapers.
• analyse how media language has been used to construct meaning in the sources.
• make judgements and reach conclusions about how far the combination of elements of media language has influenced meaning in
the sources.

11. Wednesday, 1st November

12. Thursday, 2nd November

13. Wednesday, 8th November

14. Friday, 10th November