This document provides sample exam questions about The Lego Movie film and video game. It includes questions that require identifying media organizations, film studios, and video game developers involved with The Lego Movie, as well as questions about marketing strategies, audience experiences, representations in media, and use of genre conventions. The questions range from 1 to 15 marks and require explaining concepts, analyzing representations, and applying media theories.

1. Promoting media exam style questions
The Lego Movie and video game
Question 6 (1 mark)
• Identify the organisation that 'age rates' video games in the UK.
• Identify the organisation that ‘age rates’ film in the UK.
• Identify which Hollywood studio distributed The Lego Movie.
• Identify the company that produced the Lego Movie video game.
• Identify the two word phrase that describes when a single company
controls both the production and supply of a media product.

2. Promoting media exam style questions
The Lego Movie and video game
Question 7 (4 marks)
• Explain two ways of marketing a film.
• Explain two reasons why a film company would release a video game linked to a
film.
• Explain two ways that a video game could support the marketing of a film.
• Explain two advantages of being a media conglomerate.
• Explain two reasons why film distributors usually release films first in cinemas.

3. Promoting media exam style questions
The Lego Movie and video game
Question 8 (10 marks)
• The Lego Movie is a big budget ‘tent-pole’ movie. Explain at least two
benefits of this for Warner Brothers.
• Explain at least two ways that audiences are active rather than passive
when playing video games. Refer to The Lego Movie Video Game to
support your answer.
• Explain at least two reasons why Hollywood film companies use
merchandising such as the Lego Movie Video Game to promote films.

4. Promoting media exam style questions
The Lego Movie and video game
Question 8 (10 marks)
• Explain at least two pleasures (gratifications) offered to
audiences by video game technology. Refer to The
Lego Movie Video Game to support your answer.
• Explain at least two uses and gratifications of video
games using Blumler and Katz's theory. Refer to The
Lego Movie Video Game to support your answer.

5. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
Analyse the representations (gender, age, race or
ethnicity, disability, etc) found in the UK television ad
break for The Lego Movie.
• Watch this video first:
https://www.youtube.com/watch?v=xgELYVqx75Q
• Ad break:
https://www.youtube.com/watch?v=HSbYBzUEQlc

6. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
Analyse the ways producers have used media
language in The Lego Movie trailer to appeal to a
family audience.
• Trailer:
https://www.youtube.com/watch?v=fZ_JOBCLF-I

7. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
Analyse the use of genre conventions in the trailer
for The Lego Movie.
• Trailer:
https://www.youtube.com/watch?v=fZ_JOBCLF-I

8. Promoting media exam style questions
The Lego Movie and video game
Question 9 (15 marks)
• Analyse how genre codes have been used in The
Lego Movie poster campaign to appeal to a family
audience. In your answer you must also refer to
relevant media contexts.

14. Promoting media exam style questions
The Lego Movie and video game
Question 9 (10 marks)
• Analyse how gender has
been represented in The
Lego Movie poster
campaign. Refer to the
official poster. In your
answer you must also refer
to relevant media contexts.