 To be able to define the concept Mass Media
of communication.
In five minutes:
 Write in a paper what you think Mass Media
is. Attempt a definition of Mass Media.
 How many types of media can you list?
 What is the purpose of Mass Media?
 Now, using a dictionary, search for the
definition of Mass Media.
 Compare your answers and check what have
you learnt.
 Media is a plural word used to describe the
means of mass communication (newspaper,
magazines, advertising, radio,TV,
multimedia, internet, film)
 Media is based on the idea of communicating
ideas, with the purpose of either inform or
entertain.
 Media Studies are based on three interdependent
study areas:
 The products of the media – media texts
(explored in terms of representation, genre and
narrative)
 The organisations behind those texts (explored
in terms of production, distribution and
regulatory issues)
 The audiences for, and users of, those texts.
1 – Find out the definition of today’s key words in the
dictionary and include them in your PowerPoint.
2 –Write a postcard to a friend in the year 2020
predicting the type of media that you think that they
will have/use in the year 2020.
Extension task 1
 To explore the different types of media and
purposes that they serve.
 What is Mass Media of communication?
 Name three printed mass media.
 Name three audio-visual mass media.
 What is the purpose of media?
 Imagine a new student has joined our class
and they have never heard of the term
‘Media’ before.Your task is to create an
information PowerPoint telling them
everything they need to know about what the
media is.
Task 1
You PowerPoint should contain the following
slides:
 Your name, title, date and lesson number
 What is the media?
 Different types of media. Examples of the
media industry.
 What purpose does it serve?
 Why does the media industry exist?
 Which sector of the media industry is the most
important? - Give reasons for your answer.
Task 1
 Research the history of the following media and
record key facts:
 The invention of film.
 The origins of Internet.
Extension task 2
 First published regular newspaper in UK
 First transmission of BBC radio
 Experimental television broadcasts in UK
 First regular television service in UK
 First mobile telephone call in EEUU from a car
 First mobile handheld telephone call
 First downloadable ring tone for mobile phones
 First video uploaded on YouTube
 First computer
 First personal computer
7 November 1665
14 November 1922
1932
2 November 1936
17 June 1946
3 April 1973
1998
2005
1946
1972
 Each lesson you will reflect on your own
work.You must self-assess your work and
then compare this with your teachers’
assessment.
 You will have 3 minutes each lesson. For you
to do this, you must give yourself an “effort”
mark for each lesson and write down one
thing you did well and one thing you will aim
to improve for next lesson.
Effort
Level:
Description:
1 Excellent – all work completed, with great
detail, description.
2 Good – most work completed but more
detail required.
3 Satisfactory – some work completed.
4 Unsatisfactory – some work incomplete.
5 Poor – most work incomplete.
 What have I learnt today?
 Have I finished all my tasks?
 What did I do well?
 What can I improve for the next lesson?
 How do I rate my effort level for today’s lesson?
Progress Bar:
Circle your effort level for today’s lesson.
1 2 3 4 5
What did I do well? What can I improve?

Introduction to Media Studies_What is Media Studies?

  • 2.
     To beable to define the concept Mass Media of communication.
  • 3.
    In five minutes: Write in a paper what you think Mass Media is. Attempt a definition of Mass Media.  How many types of media can you list?  What is the purpose of Mass Media?
  • 4.
     Now, usinga dictionary, search for the definition of Mass Media.  Compare your answers and check what have you learnt.
  • 5.
     Media isa plural word used to describe the means of mass communication (newspaper, magazines, advertising, radio,TV, multimedia, internet, film)  Media is based on the idea of communicating ideas, with the purpose of either inform or entertain.
  • 6.
     Media Studiesare based on three interdependent study areas:  The products of the media – media texts (explored in terms of representation, genre and narrative)  The organisations behind those texts (explored in terms of production, distribution and regulatory issues)  The audiences for, and users of, those texts.
  • 7.
    1 – Findout the definition of today’s key words in the dictionary and include them in your PowerPoint. 2 –Write a postcard to a friend in the year 2020 predicting the type of media that you think that they will have/use in the year 2020. Extension task 1
  • 9.
     To explorethe different types of media and purposes that they serve.
  • 10.
     What isMass Media of communication?  Name three printed mass media.  Name three audio-visual mass media.  What is the purpose of media?
  • 11.
     Imagine anew student has joined our class and they have never heard of the term ‘Media’ before.Your task is to create an information PowerPoint telling them everything they need to know about what the media is. Task 1
  • 12.
    You PowerPoint shouldcontain the following slides:  Your name, title, date and lesson number  What is the media?  Different types of media. Examples of the media industry.  What purpose does it serve?  Why does the media industry exist?  Which sector of the media industry is the most important? - Give reasons for your answer. Task 1
  • 13.
     Research thehistory of the following media and record key facts:  The invention of film.  The origins of Internet. Extension task 2
  • 14.
     First publishedregular newspaper in UK  First transmission of BBC radio  Experimental television broadcasts in UK  First regular television service in UK  First mobile telephone call in EEUU from a car  First mobile handheld telephone call  First downloadable ring tone for mobile phones  First video uploaded on YouTube  First computer  First personal computer 7 November 1665 14 November 1922 1932 2 November 1936 17 June 1946 3 April 1973 1998 2005 1946 1972
  • 15.
     Each lessonyou will reflect on your own work.You must self-assess your work and then compare this with your teachers’ assessment.  You will have 3 minutes each lesson. For you to do this, you must give yourself an “effort” mark for each lesson and write down one thing you did well and one thing you will aim to improve for next lesson.
  • 16.
    Effort Level: Description: 1 Excellent –all work completed, with great detail, description. 2 Good – most work completed but more detail required. 3 Satisfactory – some work completed. 4 Unsatisfactory – some work incomplete. 5 Poor – most work incomplete.
  • 17.
     What haveI learnt today?  Have I finished all my tasks?  What did I do well?  What can I improve for the next lesson?  How do I rate my effort level for today’s lesson?
  • 18.
    Progress Bar: Circle youreffort level for today’s lesson. 1 2 3 4 5 What did I do well? What can I improve?