Lecture #3, Sports PR
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The document summarizes key points from a sport public relations lecture, including examples of press releases. It discusses announcing an honor for a men's basketball coach, apologizing to an alumnus removed from a soccer game, communicating with internal audiences, and segmenting fan groups. It provides an in-class assignment to announce a new athletic director and outlines deliverables for next class.
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The document summarizes the key points from a sports public relations lecture at the University of Cincinnati. It discusses the evolution of communications from old to new school models using various platforms. It defines public relations as using strategic communications to influence key audiences. Examples are given of public relations tools in sports like press releases, social media, and crisis statements. An in-class group assignment is described to create a PR plan for a baseball opening night. Homework includes drafting a press release and preparing for a lecture on sports and social media.
Sports PR Lecture, 9-5
This document provides an overview of a lecture on sport public relations and sponsorship revenue. It discusses Notre Dame's philosophy of not allowing advertising in athletic facilities. It then summarizes how Notre Dame launched a corporate partnership program in 2003 that has generated over $100 million annually from key partners like NBC Sports, Under Armour, and various brands. Sponsorship benefits partners through use of the Notre Dame brand and media inventory. The document also outlines assignments for students to research and present on current topics in sports business and provides details for a press release assignment.
Lecture #6, 2 12
This document provides an overview of sport public relations and media relations. It discusses the influence of different media types on sports fans and outlines best practices for media relations, including developing a media plan and timeline, cultivating media contacts, crafting targeted media pitches, and holding media events. The document also provides examples of effective media pitches that include relevant news, contact information, and the availability of newsmakers and visual assets. Students are assigned to build mock front pages for sports sections of major newspapers. The next class will focus on speed writing exercises.
UC Sports PR: Final Class
The document provides details about the final lecture for a sports public relations class. It includes instructions for various assignments, such as writing a strategic communications plan, crisis statement, and media alert. It also describes a speed writing exercise where students had to quickly write different types of communications materials. The lecture concludes by noting the elements of the final exam and setting the due date.
Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
Sports PR Lecture 9-12
The document summarizes key points from a sports PR lecture at the University of Cincinnati, including discussing press release assignments, PR campaigns targeting key audiences and messages, and examples of stunt, cause marketing, and educational PR campaigns. It also provides instructions and examples for speed writing assignments, including drafting statements, emails, alerts, and summaries within tight time limits on common PR and communications tasks.
Sports PR lecture, February 9, speed writing
The document summarizes the key points from a sport public relations lecture and assignments. It includes summaries of current events, examples of speed writing assignments, descriptions of group projects, and expectations for the group presentations. Speed writing assignments involved drafting tweets, statements, emails and other communications within time limits. Group projects focused on public relations campaigns for a university soccer team and were expected to include PR plans, tactics, and presentations.
Sports PR Lecture 5, 10-1-19
This document provides information about a sports public relations lecture at the University of Cincinnati. It discusses an assignment where students will create press releases as if Cincinnati has been selected to host semi-final matches for the 2026 World Cup. The document outlines the presentation schedule for student groups, who will each develop a public relations or event plan on topics related to Cincinnati hosting the 2026 World Cup. It provides guidance on the components to include in the PR/event plans.
Sports PR Lecture, 9-18-19
The document outlines the agenda for a sport public relations lecture, including a current events quiz, game wrap discussion, and presentations on various sport business topics. It also provides details on Notre Dame's sponsorship philosophy and challenges in generating sponsorship revenue without on-site advertising. Sponsorship benefits for corporate partners at Notre Dame include use of the school's brand marks, media inventory, digital branding, and tickets/hospitality access.
Sports PR, Lecture 2, 9-4-18
This document provides an overview of sport public relations and planning, including definitions, target audiences, key messages, tactics, timelines, budgets, and measurement. It discusses planning for a Cincinnati Cyclones hockey game promotion to sell tickets. Students are assigned to attend a live sporting event and write a game wrap report. A schedule is provided for current event presentations on various sports business topics like stadium tech upgrades, fan experiences, youth sports participation, and ESPN subscriber growth.
Sports PR Lecture 1-29
This document provides an overview and schedule for a public relations lecture at the University of Cincinnati. It discusses definitions of public relations and effective communication. It also outlines a current events research and presentation assignment where students will choose a sports business topic, conduct research citing two sources, and present on their assigned date. The document provides the presentation schedule with assigned dates and topics. It discusses a game wrap assignment where students will attend a live sporting event and write a summary. The document concludes with tips for the game wrap assignment and an example of a game wrap story.
Class #5, 10 16
University of Cincinnati held a speed writing night where students had to complete 5 public relations assignments within 35 minutes on topics like live tweeting a basketball game, drafting a statement regarding a coach being accused of bribery, writing an apology email to a dissatisfied season ticket holder, creating a media alert for a pink ribbon soccer game with First Lady Michelle Obama in attendance, and wrapping up a women's soccer game where the team won 3-0 and qualified for its first Big East Tournament.
Sports PR Lecture, 10-2-18
The document provides an overview of a sports public relations lecture that discusses various PR campaigns and assignments. It includes summaries of campaigns conducted by Warner Leisure Hotels promoting anti-aging gin, Adidas promoting ocean plastic recycling, an event in London promoting video game history, and an educational campaign about alcohol dependency. It also outlines six public relations assignments to be completed in 30 minutes on topics like a game recap, media alert, and internship email. Lastly it provides a presentation schedule for upcoming class topics.
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Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
Sports PR Lecture with Group, Individual Assignments, Schedule, 2-12-19
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Lecture 7, sponsorship
This document outlines the schedule and expectations for group projects in a Sports PR lecture at the University of Cincinnati. It lists the topics and presentation dates for individual current event presentations. It then provides the schedule and expectations for group projects, including topics like FC Cincinnati's eSports team and a sports book opening at a casino. The document concludes with discussion questions about sponsoring sporting events, including why companies engage in sponsorship, how to leverage it, and metrics to measure success.
PR Preso for UC
This document discusses Jackie Reau's background working in arts and media for 25 years in Cincinnati. It mentions some of her interests including pop art, photography, history, live theatre, and various types of music. It also notes she enjoys sports and being a seat snob. The document then provides information on upcoming arts exhibitions at Burghley House along with some ideas for improving marketing through social media and donor experiences. It concludes with tips for managing a crisis by having a plan in place, acknowledging concerns, preventing reoccurrences, and communicating resolutions internally and externally.
Sports PR Lecture 6
This document outlines the schedule and expectations for a sports public relations class at the University of Cincinnati. It includes the schedule of student presentations on various sports marketing topics taking place throughout March and April. It provides guidance on completing group projects, including expectations to have in-depth knowledge of the assigned topic, create a PowerPoint presentation with multiple credible sources, and develop a media event to announce research findings including a media alert, news release, and tweet. Finally, it includes an overview of what should be included in event planning, such as objectives, target audiences, schedule, budget, and metrics for measuring success.
Lecture 5, media relations
This document outlines the schedule and expectations for a sports public relations lecture at the University of Cincinnati. It lists the topics students will present on and the dates of their presentations. It instructs students to turn in a press release, cite two sources for their research, and create a 3 slide PowerPoint. It also outlines expectations for group projects, where students will create a media event and supporting materials to announce findings on their topic. The schedule provides presentation dates for individual topics as well as group project dates and topics. It asks students how they get news today and references the shutdown of the Rocky Mountain News newspaper and building a sports newscast.
Sports PR Lecture, 2-3-2020
This document provides an overview and schedule for a Sport PR lecture at the University of Cincinnati. It outlines various assignments, including turning in a game wrap, taking a current events quiz, and writing a lead based on watching an eSports business video. It also details a current events research presentation where students choose a topic and present on their assigned date. Finally, it lists the schedule of presentation topics covering areas like eSports sponsorships, marketing the UFC, fantasy football, sports stadium technology, and revenue from the NCAA basketball tournament and World Cup.
Sports PR Lecture, 1-21-2020
The document summarizes a sport PR lecture that covered topics like the Houston Astros cheating scandal and creating a PR plan. It provides examples of writing a game wrap and PR plan components like objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also describes a new menu item called Steak Burrow being introduced by Jeff Ruby's Steakhouse to honor NFL quarterback Joe Burrow and support a local food pantry.
Sports PR Lecture 1, Jan. 14, 2020
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlines a new communications model used in media, with websites, mobile apps, and social media being updated constantly for 24/7 reader interaction, compared to the old model of newspapers being published and delivered once per day. Students were then instructed to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Sports PR lecture, 11 12
This document outlines presentation schedules and topics for sports public relations students at the University of Cincinnati. It discusses upcoming presentations on the growth of the X Games and the impact of sports betting in America. It also provides schedules and topics for group presentations focused on driving youth participation, engagement, and awareness around Cincinnati hosting the 2026 World Cup. Groups are tasked with creating PR and event plans, presentations, and press releases around initiatives like community partnerships, media announcements, legacy programs, and more.
Sports PR lecture, 11 12
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three class dates in November that assign groups of students to develop PR plans and press releases on topics such as cause marketing campaigns, community outreach programs, and legacy projects to support Cincinnati's World Cup bid. The document also includes guidelines for the PR/event plans and presentations, focusing on objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR lecture, 11 5
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three dates in November that assign groups of students to develop PR/event plans and draft press releases on various initiatives. These include campaigns to increase youth soccer participation and ticket sales, media events to announce corporate sponsorships, and legacy programs. It also provides the required elements for the PR/event plans and presentations, including objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR lecture notes, 10-29
Bryce Carlson set a new world record for rowing solo from Newfoundland, Canada to the Isles of Scilly, England in 38 days, 6 hours, and 49 minutes. The class is scheduled to give group presentations on developing public relations and event plans for Cincinnati to host the 2026 World Cup. The presentations will include a PowerPoint, a PR/event plan outline, and a draft press release. The PR/event plan outline specifies objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets. A schedule provides the dates different groups will present on assigned topics such as revenue from college bowl games, community relations, growth of the X Games, and the impact of sports betting.
Sports Seminar Lecture Notes, 10-16-19
This document outlines the schedule and topics for an upcoming sports administration seminar at Xavier University over the next four weeks. The October 16th class will focus on audience development and the sports fan experience. Upcoming classes will discuss engaging millennials in marathons, revenue opportunities in high school sports, and a reading about women working in sports. Students will complete sports marketing challenges and presentations on current events in sports business. They will also develop a personal and professional development plan.
Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
XU Sports Seminar Lecture Notes, 9 25-19
This document provides an overview and agenda for a sports administration seminar lecture at Xavier University. It outlines that the lecture will include a women in sports overview and two current event discussions led by students. It also provides details on five group projects about the business of esports that will be presented over two class periods, including the topics and group members. Expectations for the group project presentations and papers are provided. Additional readings and links are included about the business of esports and women in sports. The next week's agenda is also outlined.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
Sports PR, Lecture 3
This document provides an overview of a sport public relations lecture that included a current events quiz, game wrap discussion, and schedule for future events. It discusses the definition of public relations as effectively communicating to influence behavior. There is also information provided on Notre Dame's sponsorship philosophy and challenges, as well as a schedule for current event presentations related to various sports business topics. An assignment is given to write a press release about a hypothetical honor for a University of Cincinnati basketball coach.
XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
Sports PR Lecture 2, 9-3-19
The document provides an overview of a sport public relations lecture that took place on September 3rd at the University of Cincinnati. It includes assignments for students to attend a live sporting event and write a game wrap, as well as tips for completing a game wrap. It also defines public relations as effectively communicating to influence behavior and discusses the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. Finally, it provides an in-class exercise where students must create a PR plan with the objective of selling 1,000 tickets to a UC women's soccer game.
Lecture notes, 8 28
The document provides notes from a sports administration seminar lecture that discusses an updated syllabus, a class assignment on a 500-word essay about youth sports in the US, and a class discussion on a request for applications for a tobacco marketing campaign in Cincinnati. It also summarizes a current event discussion on economic and revenue trends for US sporting events and sports commissions, including potential new revenue streams for sports commissions. Finally, it outlines tasks for students to begin developing a personal development portfolio, including outlining their mission, vision, SWOT analysis, and competitive analysis of their dream job.
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Lecture #3, Sports PR
- 1. Sport Public Relations Lecture: 9.18.12 University of Cincinnati By Jackie Reau
- 3. Press Release Assignment, due September 11 *Who: Mick Cronin will be honored by the NCAA for his work in the community with Big Brothers & Big Sisters in Cincinnati *What: An on-court ceremony will be held to honor Cronin during the University of Cincinnati vs. University of Pittsburgh men’s basketball game *When: Saturday, Feb. 11, at halftime of the 1 p.m. game *Where: Fifth Third Arena on the campus of the University of Cincinnati *How: Tickets are still available at www.gobearcats.com or in advance at the box office
- 6. Customer Apology Letter *Who: Mr. Gettler, University of Cincinnati alumni who graduated in 1956, is a successful CEO of a national bank headquartered in Cincinnati. He is an avid soccer fan and has a controlling interest in the Premier League’s Manchester United *What: Mr. Gettler was thrown out of the UC vs. Notre Dame men’s soccer game to determine the Big East championship because the usher said he saw Mr. Gettler throw a beer bottle on the field after an Irish goal *When: Saturday, Nov. 1, 1 p.m. game *Where: Gettler Stadium on the campus of the University of Cincinnati *How: Mr. Gettler wants an investigation and a written apology from UC or he will rescind his $10 million donation to the university
- 8. Internal Audiences & Communications *Define Internal Audiences *Define Customer Relationship Management Tool resources and software *Define Key Messages and Communications Vehicles to Share Information *Determine Frequency of Messaging *CRM Information -Demographics -Lifestyle Habits -Fan milestones -Influence level
- 10. Segmenting Your Internal Audiences: Men’s College Basketball Program *Staff *Alumni *Donors *Sponsors *Avid Fans *What news to share? *When do I share the news? *Who is the spokesperson for the news? *What is the call to action? *How do we measure our effectiveness?
- 11. In-Class Assignment: Groups of Two “Announce the new Athletic Director for Your University” Objective To effectively announce your new college athletic director in one day to reach four key internal audiences Deliverables *An event timeline for the day with description of each event -Target Audience (invited guests) -Event Title and Description -Key Messages for AD to share with audience
- 12. Next Class: 9/24 Resubmit press release assignment per instructions in the lecture Read chapters 5 and 14 Prepare for Current Events Quiz
Editor's Notes
- http://tedxtalks.ted.com/video/TEDxCincy-Chris-Erb-Branding-a;search%3Asports