Lecture 7, sponsorship
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This document outlines the schedule and expectations for group projects in a Sports PR lecture at the University of Cincinnati. It lists the topics and presentation dates for individual current event presentations. It then provides the schedule and expectations for group projects, including topics like FC Cincinnati's eSports team and a sports book opening at a casino. The document concludes with discussion questions about sponsoring sporting events, including why companies engage in sponsorship, how to leverage it, and metrics to measure success.
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The document provides recommendations to increase student attendance at UNC athletic events. It finds that the university currently struggles with low student attendance and lack of school spirit. Through focus groups and surveys, it identifies issues such as lack of awareness, outdated facilities, and lack of incentives. It then recommends short-term strategies like increased advertising, recognizing student groups at games, and promotional giveaways. Long-term, it suggests improving donor relationships, upgrading facilities, and creating an undergraduate student group called the "Bear Den" to promote school spirit. The goal is to revitalize culture and traditions around UNC athletics.
Sports PR lecture notes, 10-29
Bryce Carlson set a new world record for rowing solo from Newfoundland, Canada to the Isles of Scilly, England in 38 days, 6 hours, and 49 minutes. The class is scheduled to give group presentations on developing public relations and event plans for Cincinnati to host the 2026 World Cup. The presentations will include a PowerPoint, a PR/event plan outline, and a draft press release. The PR/event plan outline specifies objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets. A schedule provides the dates different groups will present on assigned topics such as revenue from college bowl games, community relations, growth of the X Games, and the impact of sports betting.
Trends in Sports Case Study, 2 28
This document outlines assignments for a lecture on trends in events. It provides details on two essays due for the class. Essay #3 on selling alcohol at college sporting events is due February 28th. Case study assignments are also due February 28th with a one page summary and under 10 minute presentation on topics like hospitality at tennis tournaments and recruiting Super Bowl volunteers. The document also lists additional case study topics and notes that Essay #4 is due March 14th on relationships between sports teams and corporate sponsors. It concludes noting there is no class during spring break the following week.
Sports PR lecture, 11 12
This document outlines presentation schedules and topics for sports public relations students at the University of Cincinnati. It discusses upcoming presentations on the growth of the X Games and the impact of sports betting in America. It also provides schedules and topics for group presentations focused on driving youth participation, engagement, and awareness around Cincinnati hosting the 2026 World Cup. Groups are tasked with creating PR and event plans, presentations, and press releases around initiatives like community partnerships, media announcements, legacy programs, and more.
Xavier University Sports Administration Seminar lecture notes #1, 9 9
The document outlines the topics and schedule for a Sports Administration Seminar. It includes lectures on collegiate women's basketball, NCAA championships, and the bidding process for hosting championships. Students are divided into groups to work on projects about different sports. The document also provides expectations for audience development, communications, community relations, and student-athlete relations for championship bids. It concludes with announcements of an upcoming discussion on dynamic ticket pricing and a guest lecture on pitching skills.
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Xavier University Sports Seminar Lecture Notes, 8-29
Xavier University Sports Seminar Lecture Notes, 8-29
Xavier University Sports Administration Seminar lecture notes #1, 9 9
Xavier University Sports Administration Seminar lecture notes #1, 9 9
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PR Preso for UC
This document discusses Jackie Reau's background working in arts and media for 25 years in Cincinnati. It mentions some of her interests including pop art, photography, history, live theatre, and various types of music. It also notes she enjoys sports and being a seat snob. The document then provides information on upcoming arts exhibitions at Burghley House along with some ideas for improving marketing through social media and donor experiences. It concludes with tips for managing a crisis by having a plan in place, acknowledging concerns, preventing reoccurrences, and communicating resolutions internally and externally.
Sports PR Lecture, 1-21-2020
The document summarizes a sport PR lecture that covered topics like the Houston Astros cheating scandal and creating a PR plan. It provides examples of writing a game wrap and PR plan components like objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also describes a new menu item called Steak Burrow being introduced by Jeff Ruby's Steakhouse to honor NFL quarterback Joe Burrow and support a local food pantry.
Sports PR Lecture 1, Jan. 14, 2020
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlines a new communications model used in media, with websites, mobile apps, and social media being updated constantly for 24/7 reader interaction, compared to the old model of newspapers being published and delivered once per day. Students were then instructed to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Sports PR lecture, 11 12
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three class dates in November that assign groups of students to develop PR plans and press releases on topics such as cause marketing campaigns, community outreach programs, and legacy projects to support Cincinnati's World Cup bid. The document also includes guidelines for the PR/event plans and presentations, focusing on objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR lecture, 11 5
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three dates in November that assign groups of students to develop PR/event plans and draft press releases on various initiatives. These include campaigns to increase youth soccer participation and ticket sales, media events to announce corporate sponsorships, and legacy programs. It also provides the required elements for the PR/event plans and presentations, including objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
XU Sports Seminar Lecture Notes, 9 25-19
This document provides an overview and agenda for a sports administration seminar lecture at Xavier University. It outlines that the lecture will include a women in sports overview and two current event discussions led by students. It also provides details on five group projects about the business of esports that will be presented over two class periods, including the topics and group members. Expectations for the group project presentations and papers are provided. Additional readings and links are included about the business of esports and women in sports. The next week's agenda is also outlined.
Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
Sports PR Lecture 2, 9-3-19
The document provides an overview of a sport public relations lecture that took place on September 3rd at the University of Cincinnati. It includes assignments for students to attend a live sporting event and write a game wrap, as well as tips for completing a game wrap. It also defines public relations as effectively communicating to influence behavior and discusses the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. Finally, it provides an in-class exercise where students must create a PR plan with the objective of selling 1,000 tickets to a UC women's soccer game.
Lecture notes, 8 28
The document provides notes from a sports administration seminar lecture that discusses an updated syllabus, a class assignment on a 500-word essay about youth sports in the US, and a class discussion on a request for applications for a tobacco marketing campaign in Cincinnati. It also summarizes a current event discussion on economic and revenue trends for US sporting events and sports commissions, including potential new revenue streams for sports commissions. Finally, it outlines tasks for students to begin developing a personal development portfolio, including outlining their mission, vision, SWOT analysis, and competitive analysis of their dream job.
Sports PR Lecture, 8-27-19
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlined a new communications model used in media, with websites, mobile apps, and social media being updated 24/7 with live reader comments and constant interaction, compared to the old model of newspapers being published and delivered once per day. Students were then asked to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Chamber presentation, 5 14-19
This document provides tips for creating an effective marketing plan, including defining objectives and target audiences, crafting key messages, developing initiatives with timelines and budgets, and measuring success. It recommends establishing relationships with six media and influencer contacts, optimizing website content for search engine results, using social media for customer service and regular content, and documenting successes and opportunities with a quarterly scorecard. The author, Jackie Reau, is an experienced marketing and communications professional who founded the marketing firm Game Day with a focus on media relations, social media, event marketing, and other services.
Sports PR Lecture, 4-23
This document outlines the expectations and schedule for group projects in a sport public relations lecture. It discusses defining public relations as using effective communications to influence behavior. It provides an outline for communications planning with objectives, target audiences, key messages, initiatives, timelines, responsibilities, and budgets. Group projects are expected to demonstrate working knowledge of the topic, include a 25-minute PowerPoint presentation with sources, create a media event to announce findings, and develop a media alert, news release, and tweet. The schedule lists two group project presentations for April 23rd on new revenue models for March Madness and ideas to grow attendance at women's college basketball games.
Sports PR Lecture, 4-16
Coach Brannen held a press conference upon being hired as the new head coach of the University of Cincinnati men's basketball team. Students have group projects due on April 16th or 22nd analyzing topics related to trends in sports, fan experiences, and revenue models. Groups must demonstrate a working knowledge of their topic, create a PowerPoint with visuals and sources, develop a media event to announce their findings, and produce associated media materials.
Sports PR Lecture, 4-9-19
This document outlines expectations and schedules for group projects in a Sport PR class. It provides details on grading criteria including working knowledge of topics, presentation requirements, and creating a media event. It also lists group project topics and presentation dates, including topics on esports sponsorships, fantasy football, stadium technology, fan experiences, March Madness revenue, and growing women's basketball attendance. Finally, it mentions creating a PR plan for students' dream jobs.
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Lecture 7, sponsorship
- 1. Sports PR Lecture: 3.10.2020 University of Cincinnati By Jackie Reau
- 2. Quiz
- 3. Current Event Schedule Choose a topic based on the subject provided Cite two sources in your research Create a presentation with at least three PP slides to share in class on your assigned date
- 4. Schedule March 10: Jordan Garman Topic: Revenue Model of March Madness (men’s basketball tournament) March 10: Nathan Hericks Topic: Ideas for growing attendance at women’s college basketball games March 10: Maddi Larre Topic: Was Women’s World Cup a success in France? March 24: Alex Horton Topic: How the NBA uses innovation to grow revenue, relevance March 24: Albert Kalala Topic: How World Cup 2026 will change the game of soccer in North America
- 5. Schedule March 31: Dan O’Callaghan Topic: Marketing the New Orleans Saints, strategies and tactics March 31: Oland Remington Topic: Sports betting in America and the changing landscape March 31: Dillon Scammon Topic: How does the NHL Winter Classic choose its host cities April 7: Brendan Wilson Topic: How sports agents market their clients April 7: Christopher Wolary Topic: How will the Summer Game 2020 be different
- 6. Expectations of Group Projects -Working knowledge of topic for presentation by all group members -Power Point presentation with visuals and at least three sources -Create a media event to announce the findings of your research on your topic to make it timely news -Write a media alert, news release and 140 character tweet to support the event to be presented in class
- 7. Group Projects Schedule April 7: Bryant, Davidson, Davis, Hericks Topic: FC Cincinnati launches eSports team of amateurs April 7: Elkin, Gaede, Garman, Horton Topic: Sports Book opens at Hard Rock Casino Cincinnati April 7: Kalala, O’Callaghan, Oland, Scammon Topic: Cincinnati is named a Host City for World Cup 2026 April 15: Larre, Wilson, Wolary Topic: UC Men’s Basketball advances to Final Four
- 8. Sponsorship of Sporting Events
- 9. Sponsorship of Sporting Events Why should a company engage in sports sponsorship? How should the company leverage a sports sponsorship to drive business objectives? What are most important factors in deciding on a sponsorship? What are ways to activate a sponsorship to engage target audience? What metrics should company measure in a sponsorship to understand success/opportunities?
- 10. Growing Revenue of the Western & Southern Open by $1 million Sponsorship ($15 million, including $ million title sponsor) Ticket Sales (95% capacity) Food & Beverage vendors (give tournament % of gross sales) Premium parking (300 spots @ $1,000 per spot for the week) How can we grow revenue by $1 million in 2020?