This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes: 1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting. 2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes. 3. Additional tips for the press release assignment such as including contact information and writing a headline. 4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.

1. Sport PR
Lecture: 9.24.19
University of Cincinnati
By Jackie Reau

2. Throwback Tuesday?
TCU Annual Tuition ($39,398) vs.
Case of Keystone Light ($15.99)

3. Write a statement from TCU AD on
how the football program will
address violence and conduct

4. Presentation Schedule
September 24: Armstrong, Baker, Baumgardner, Brewster
Topic: Tech in Sports Stadiums: Upgrade Needed
October 1: Colosimo, Ellis, Engel, Flekel
Topic: Trends in Sports Fan Experiences Driving Ticket
Sales
October 8: Gordon, Hackathorne, Hawes, Heffernan
Topic: Youth Sports Participation in America
October 15: Hill, Irwin, Jacobs, Killeen, Kime, Keith
Topic: eSports Participation in America

5. Presentation Schedule
October 29: Lattimore, Litke, Mayayo, McClain, Mercer
Topic: Revenue Model of a College Bowl Game
November 5: C. Miller, J. Miller, Minges, Myers, Ndonga
Topic: Community Relations and Sports
November 12: Nelson, Parsons, Potts, Ragland, Reed,
Regruth
Topic: Growth of the X Games. Why? Or Why Not?
November 19: Sasala, Shi, Tegeder, Woodcock, Wylie
Topic: Sports betting in America and how it will
impact attendance at live sporting events

6. Review and Write Press Release
example

7. Press Release Assignment
Typed assignment due in class October 1

8. Details for the press release
WHO: Former University of Cincinnati
Coach Mick Cronin returns to UC for
award
WHAT: NCAA to honor him with an
award for his work with Big Brothers, Big
Sisters Cincinnati
WHEN: February 10 before the UC vs.
Pittsburgh men’s basketball game
WHERE: Fifth Third Bank Arena
*Add a quote from Coach, BBBS rep or
NCAA rep

9. Other helpful hints
*Add your name, email and phone as
contact
*Use Cincinnati as your dateline
*Write a headline
*Provide a call to action (How to buy
tickets to the game)
*Proof read

11. Speed Writing Night
Six assignments in minutes

12. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Cumberland hits triple/double
*Nick Lachey in attendance

13. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house #gobearcats

14. #2 Crisis Statement: 3 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

15. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered the father of a
football recruit $5,000 to sign a letter of intent. Because of
this serious violation, we have terminated his contract
immediately.
Coach John Grove will take over as interim coach effective
immediately. To ensure this doesn’t happen in the future, we
are providing mandatory training on recruitment policies for
all of our coaches and have instituted a new monitoring
system for our program.
-John Carter, Athletic Director

16. #3 Customer Apology e-mail: 5 minutes
*A million dollar donor, basketball season ticket
holder was erroneously removed from your last home
game for throwing a bottle on the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

17. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

18. #4 Media Alert: 5 minutes
Headline
WHO:
WHAT:
WHERE:
WHEN:
HOW:
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Melania Trump
will make an appearance to meet with fans.

19. My media alert
MEDIA ALERT: OCTOBER 10, 2019, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Melania
Trump for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Melania Trump will make an appearance at the game to meet with fans.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Under Armour. Fans will
also have the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

20. #5 Game Wrap: 5 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever
AAC Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Trump was at the game with his son
*The first game of the tournament will be next
Tuesday, tickets are on sale

21. My Game Wrap
President Donald Trump saw the University of Cincinnati men’s soccer
program make history today with their victory over the University of Notre
Dame, 3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Trump enjoyed the match with his son, Baron, after a rally to
meet with local educators. The First Family was dressed in UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

22. #6 Internship e-mail: 5 minutes
*You are writing to Zach Bonkowski, director of
promotions at the Cincinnati Reds to follow up to
your application for a promotions internship for
spring/summer 2020
*Politely ask if you were selected for an interview
while providing at least attributes in which you could
shine in the position

23. My email
Dear Mr. Bonkowski,
I wanted to follow up to my application for a promotions internship with
the Cincinnati Reds for the upcoming season. I know you are busy but I
thought I would touch base to see if you have made any decisions on the
interview process.
As I mentioned in my cover letter, I volunteered with the Reds Community
Fund last year and understand the commitment and work ethic needed to
succeed in this position.
Please let me know if you need additional information to make your
decision.
Best,
Name here
Mobile Phone #