Sports PR Lecture 3/11


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Sports PR Lecture 3/11

  1. 1. Sport PR Lecture: 3.11.14 University of Cincinnati By Jackie Reau
  2. 2. Welcome Jeremy Martin!
  3. 3. Speed Writing Night Six assignments in 40 minutes
  4. 4. #1 Live Tweet: two minutes *UC beats Miami in men’s basketball *Score: 64-50 *Kilpatrick hits triple/double *Nick Lachey in attendance *Coach Cronin got two technicals
  5. 5. My Tweet @UC men’s hoops over @miamiu, 64-50, with @nicklachey in the house to see @CoachCronin get called for two T’s #gobearcats (121 characters)
  6. 6. #2 Crisis Statement: 9 minutes *Your coach (Smith) has been accused of bribing a football recruit to sign with your school *Decide his fate, how to respond to media query from local newspaper with a three-sentence statement
  7. 7. My Statement The Athletic Department Compliance Department at University of Wisconsin has determined through an internal investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interim coach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
  8. 8. #3 Customer Apology e-mail: 7 minutes *A season ticket holder was erroneously removed from your last home game for throwing a bottle on the court *He called the ticket office the next day and said it was the guy behind him. *In reviewing video surveillance, it was determined that the customer was right. *He is demanding a written apology from your AD
  9. 9. My e-mail Dear Mr. Jones, As we discussed on the phone today, I wanted to provide you with my apology in writing for the incident at Fifth Third Arena last night. Please know we value our season ticket holders and want to make sure you feel comfortable and safe when attending home games. To that end, we would like to offer you a seat upgrade for the remainder of the season in a new section behind the home bench. Michael from our ticketing office will contact you directly to confirm your seat change. Please feel free to contact me if you have any questions. AD name here + contact information
  10. 10. #4 Media Alert: 7 minutes (WHO, WHAT, WHERE, WHEN, HOW) Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Michelle Obama will make an appearance to meet with fans as part of her national “Get Moving” campaign.
  11. 11. My media alert MEDIA ALERT: OCTOBER 10, 2013, 7 P.M. University of Cincinnati women’s soccer team hosts First Lady Michelle Obama for Pink Ribbon Game WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Michelle Obama will make an appearance at the game to meet with fans to promote her national “Get Moving” campaign. WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health. WHEN: October 10, 7 p.m. WHERE: Gettler Stadium on the campus of University of Cincinnati HOW: Tickets are $5 per person and are available at or the stadium box office.
  12. 12. #5 Game Wrap: 10 minutes *Your team won its last home soccer game, 3-0 over its rival *The win makes the team eligible for its first-ever AAC Tournament appearance *Your top player scored all three goals while your goalie recorded his/her first-ever shutout *President Obama was at the game with his daughters *The first game of the tournament will be next Tuesday, tickets are on sale
  13. 13. My Game Wrap President Barack Obama saw the University of Cincinnati men’s soccer program make history today with their victory over the University of Notre Dame, 3-0. UC’s win led by senior forward John Smith who netted all three goals makes the squad eligible for its first-ever appearance in the Big East tournament. UC goalie Jay Jones notched his first career shut-out in Big East action. President Obama enjoyed the match with his daughters, Sasha and Malia, after a campaign stop to meet with local educators. The First Family was dressed in UC soccer gear. The first game of the tournament will be next Tuesday and tickets are on sale at
  14. 14. #6 Internship e-mail: 5 minutes *You are writing to Zach Bonkowski, director of promotions at the Cincinnati Reds to follow up to your application for a promotions internship for spring/summer 2014 *Politely ask if you were selected for an interview while providing at least attributes in which you could shine in the position
  15. 15. My email Dear Mr. Bonkowski, I wanted to follow up to my application for a promotions internship with the Cincinnati Reds for the upcoming season. I know you are busy but I thought I would touch base to see if you have made any decisions on the interview process. As I mentioned in my cover letter, I volunteered with the Reds Community Fund last year and understand the commitment and work ethic needed to succeed in this position. Please let me know if you need additional information to make your decision. Best, Name here Mobile Phone #
  16. 16. Coach Press Conference Assignment •Preparation of talking points •Three key messages •Overall presentation
  17. 17. Have a safe Spring Break!