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Sport PR 
Lecture: 9/23/14 
University of Cincinnati 
By Jackie Reau
Changing Nature of Media: 
Why should we care? 
a
Speed Writing Night 
Six assignments in 40 minutes
#1 Live Tweet: two minutes 
*UC beats Miami in men’s basketball 
*Score: 64-50 
*Sanders hits triple/double 
*Nick Lachey in attendance 
*Coach Cronin got two technicals
My Tweet 
@UC men’s hoops over @miamiu, 64-50, with 
@nicklachey in the house to see @CoachCronin get 
called for two T’s #gobearcats 
(121 characters)
#2 Crisis Statement: 9 minutes 
*Your coach (Smith) has been accused of 
bribing a football recruit to sign with your 
school 
*Decide his fate, how to respond to media 
query from local newspaper 
with a max five-sentence statement
My Statement 
The Athletic Department Compliance Department at 
University of Wisconsin has determined through an internal 
investigation that Coach Smith offered the father of a 
football recruit $5,000 to sign a letter of intent. Because of 
this serious violation, we have terminated his contract 
immediately. Coach John Grove will take over as interim 
coach effective immediately. To ensure this doesn’t happen 
in the future, we are providing mandatory training on 
recruitment policies for all of our coaches and have 
instituted a new monitoring system for our program. 
-John Carter, Athletic Director
#3 Customer Apology e-mail: 7 minutes 
*A season ticket holder was erroneously removed 
from your last home game for throwing a bottle on 
the court 
*He called the ticket office the next day and said it 
was the guy behind him. 
*In reviewing video surveillance, it was determined 
that the customer was right. 
*He is demanding a written apology from your AD
My e-mail 
Dear Mr. Jones, 
As we discussed on the phone today, I wanted to provide 
you with my apology in writing for the incident at Fifth Third 
Arena last night. Please know we value our season ticket 
holders and want to make sure you feel comfortable and 
safe when attending home games. 
To that end, we would like to offer you a seat upgrade for 
the remainder of the season in a new section behind the 
home bench. Michael from our ticketing office will contact 
you directly to confirm your seat change. 
Please feel free to contact me if you have any questions. 
AD name here + contact information
#4 Media Alert: 7 minutes 
(WHO, WHAT, WHERE, WHEN, HOW) 
Your team is hosting a Pink Ribbon game to mark 
breast cancer awareness month with a women’s 
soccer game. Fans will receive a free pink replica 
jersey (first 500 fans) and First Lady Michelle Obama 
will make an appearance to meet with fans as part of 
her national “Get Moving” campaign.
My media alert 
MEDIA ALERT: OCTOBER 10, 2013, 7 P.M. 
University of Cincinnati women’s soccer team hosts First Lady Michelle 
Obama for Pink Ribbon Game 
WHO: University of Cincinnati Women’s Soccer team will host the 
University of Notre Dame in their annual Pink Ribbon game. First Lady 
Michelle Obama will make an appearance at the game to meet with fans 
to promote her national “Get Moving” campaign. 
WHAT: The annual Pink Ribbon game serves to raise awareness of breast 
cancer screenings for men and women. The first 500 fans will receive a 
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have 
the chance to schedule free mammograms from UC Health. 
WHEN: October 10, 7 p.m. 
WHERE: Gettler Stadium on the campus of University of Cincinnati 
HOW: Tickets are $5 per person and are available at 
www.gobearcats.com or the stadium box office.
#5 Game Wrap: 10 minutes 
*Your team won its last home soccer game, 3-0 over 
its rival 
*The win makes the team eligible for its first-ever 
AAC Tournament appearance 
*Your top player scored all three goals while your 
goalie recorded his/her first-ever shutout 
*President Obama was at the game with his 
daughters 
*The first game of the tournament will be next 
Tuesday, tickets are on sale
My Game Wrap 
President Barack Obama saw the University of Cincinnati men’s soccer 
program make history today with their victory over the University of Notre 
Dame, 3-0. 
UC’s win led by senior forward John Smith who netted all three goals 
makes the squad eligible for its first-ever appearance in the Big East 
tournament. UC goalie Jay Jones notched his first career shut-out in Big 
East action. 
President Obama enjoyed the match with his daughters, Sasha and Malia, 
after a campaign stop to meet with local educators. The First Family was 
dressed in UC soccer gear. 
The first game of the tournament will be next Tuesday and tickets 
are on sale at www.gobearcats.com.
#6 Internship e-mail: 5 minutes 
*You are writing to Zach Bonkowski, director of 
promotions at the Cincinnati Reds to follow up to 
your application for a promotions internship for 
spring/summer 2015 
*Politely ask if you were selected for an interview 
while providing at least attributes in which you could 
shine in the position
My email 
Dear Mr. Bonkowski, 
I wanted to follow up to my application for a promotions internship with 
the Cincinnati Reds for the upcoming season. I know you are busy but I 
thought I would touch base to see if you have made any decisions on the 
interview process. 
As I mentioned in my cover letter, I volunteered with the Reds Community 
Fund last year and understand the commitment and work ethic needed to 
succeed in this position. 
Please let me know if you need additional information to make your 
decision. 
Best, 
Name here 
Mobile Phone #
Game Wrap Example 
http://www.usatoday.com/story/sports/nfl/broncos//
Game Wrap Assignment 
•No Class on 9/30 
•Attend a live sporting event (HS, College) 
•Before print/review rosters, game notes 
•Email your 250-word game wrap by 9/30, 9 
p.m. to jreau@gamedaypr.com 
•In Class on 10/7, provide notes from game 
wrap and a selfie of you at game with a ticket

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Sports PR Lecture #3, 9 23

  • 1. Sport PR Lecture: 9/23/14 University of Cincinnati By Jackie Reau
  • 2. Changing Nature of Media: Why should we care? a
  • 3. Speed Writing Night Six assignments in 40 minutes
  • 4. #1 Live Tweet: two minutes *UC beats Miami in men’s basketball *Score: 64-50 *Sanders hits triple/double *Nick Lachey in attendance *Coach Cronin got two technicals
  • 5. My Tweet @UC men’s hoops over @miamiu, 64-50, with @nicklachey in the house to see @CoachCronin get called for two T’s #gobearcats (121 characters)
  • 6. #2 Crisis Statement: 9 minutes *Your coach (Smith) has been accused of bribing a football recruit to sign with your school *Decide his fate, how to respond to media query from local newspaper with a max five-sentence statement
  • 7. My Statement The Athletic Department Compliance Department at University of Wisconsin has determined through an internal investigation that Coach Smith offered the father of a football recruit $5,000 to sign a letter of intent. Because of this serious violation, we have terminated his contract immediately. Coach John Grove will take over as interim coach effective immediately. To ensure this doesn’t happen in the future, we are providing mandatory training on recruitment policies for all of our coaches and have instituted a new monitoring system for our program. -John Carter, Athletic Director
  • 8. #3 Customer Apology e-mail: 7 minutes *A season ticket holder was erroneously removed from your last home game for throwing a bottle on the court *He called the ticket office the next day and said it was the guy behind him. *In reviewing video surveillance, it was determined that the customer was right. *He is demanding a written apology from your AD
  • 9. My e-mail Dear Mr. Jones, As we discussed on the phone today, I wanted to provide you with my apology in writing for the incident at Fifth Third Arena last night. Please know we value our season ticket holders and want to make sure you feel comfortable and safe when attending home games. To that end, we would like to offer you a seat upgrade for the remainder of the season in a new section behind the home bench. Michael from our ticketing office will contact you directly to confirm your seat change. Please feel free to contact me if you have any questions. AD name here + contact information
  • 10. #4 Media Alert: 7 minutes (WHO, WHAT, WHERE, WHEN, HOW) Your team is hosting a Pink Ribbon game to mark breast cancer awareness month with a women’s soccer game. Fans will receive a free pink replica jersey (first 500 fans) and First Lady Michelle Obama will make an appearance to meet with fans as part of her national “Get Moving” campaign.
  • 11. My media alert MEDIA ALERT: OCTOBER 10, 2013, 7 P.M. University of Cincinnati women’s soccer team hosts First Lady Michelle Obama for Pink Ribbon Game WHO: University of Cincinnati Women’s Soccer team will host the University of Notre Dame in their annual Pink Ribbon game. First Lady Michelle Obama will make an appearance at the game to meet with fans to promote her national “Get Moving” campaign. WHAT: The annual Pink Ribbon game serves to raise awareness of breast cancer screenings for men and women. The first 500 fans will receive a free pink replica UC soccer jersey courtesy of Adidas. Fans will also have the chance to schedule free mammograms from UC Health. WHEN: October 10, 7 p.m. WHERE: Gettler Stadium on the campus of University of Cincinnati HOW: Tickets are $5 per person and are available at www.gobearcats.com or the stadium box office.
  • 12. #5 Game Wrap: 10 minutes *Your team won its last home soccer game, 3-0 over its rival *The win makes the team eligible for its first-ever AAC Tournament appearance *Your top player scored all three goals while your goalie recorded his/her first-ever shutout *President Obama was at the game with his daughters *The first game of the tournament will be next Tuesday, tickets are on sale
  • 13. My Game Wrap President Barack Obama saw the University of Cincinnati men’s soccer program make history today with their victory over the University of Notre Dame, 3-0. UC’s win led by senior forward John Smith who netted all three goals makes the squad eligible for its first-ever appearance in the Big East tournament. UC goalie Jay Jones notched his first career shut-out in Big East action. President Obama enjoyed the match with his daughters, Sasha and Malia, after a campaign stop to meet with local educators. The First Family was dressed in UC soccer gear. The first game of the tournament will be next Tuesday and tickets are on sale at www.gobearcats.com.
  • 14. #6 Internship e-mail: 5 minutes *You are writing to Zach Bonkowski, director of promotions at the Cincinnati Reds to follow up to your application for a promotions internship for spring/summer 2015 *Politely ask if you were selected for an interview while providing at least attributes in which you could shine in the position
  • 15. My email Dear Mr. Bonkowski, I wanted to follow up to my application for a promotions internship with the Cincinnati Reds for the upcoming season. I know you are busy but I thought I would touch base to see if you have made any decisions on the interview process. As I mentioned in my cover letter, I volunteered with the Reds Community Fund last year and understand the commitment and work ethic needed to succeed in this position. Please let me know if you need additional information to make your decision. Best, Name here Mobile Phone #
  • 16. Game Wrap Example http://www.usatoday.com/story/sports/nfl/broncos//
  • 17. Game Wrap Assignment •No Class on 9/30 •Attend a live sporting event (HS, College) •Before print/review rosters, game notes •Email your 250-word game wrap by 9/30, 9 p.m. to jreau@gamedaypr.com •In Class on 10/7, provide notes from game wrap and a selfie of you at game with a ticket