The document provides details about a press release assignment for a public relations lecture at the University of Cincinnati. It includes details about an upcoming event where University of Cincinnati men's basketball coach Mick Cronin will be honored by the NCAA for his work with Big Brothers Big Sisters. The ceremony will take place at halftime of the February 11th game between Cincinnati and Pittsburgh at Fifth Third Arena. Tickets for the game are available online and at the box office. The press release should follow guidelines including using full names on first reference, spelling out numbers zero to nine, and including relevant quotes and contact information.