Sports Seminar Lecture Notes, 10-16-19
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This document outlines the schedule and topics for an upcoming sports administration seminar at Xavier University over the next four weeks. The October 16th class will focus on audience development and the sports fan experience. Upcoming classes will discuss engaging millennials in marathons, revenue opportunities in high school sports, and a reading about women working in sports. Students will complete sports marketing challenges and presentations on current events in sports business. They will also develop a personal and professional development plan.
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This document outlines the schedule and expectations for a sports public relations lecture at the University of Cincinnati. It lists the topics students will present on and the dates of their presentations. It instructs students to turn in a press release, cite two sources for their research, and create a 3 slide PowerPoint. It also outlines expectations for group projects, where students will create a media event and supporting materials to announce findings on their topic. The schedule provides presentation dates for individual topics as well as group project dates and topics. It asks students how they get news today and references the shutdown of the Rocky Mountain News newspaper and building a sports newscast.
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This document provides the schedule and expectations for a sports public relations class at the University of Cincinnati. It outlines the current event topics students will present on and the dates they are scheduled for. It also lists the requirements for group projects where students must create a media event around a sports topic and provide related materials. Elements of press releases and expectations for speed writing assignments are also included.
Sports PR Lecture, 1-21-2020
The document summarizes a sport PR lecture that covered topics like the Houston Astros cheating scandal and creating a PR plan. It provides examples of writing a game wrap and PR plan components like objectives, target audiences, key messages, tactics, timeline, budget, and measurement. It also describes a new menu item called Steak Burrow being introduced by Jeff Ruby's Steakhouse to honor NFL quarterback Joe Burrow and support a local food pantry.
Sports PR Lecture 1, Jan. 14, 2020
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlines a new communications model used in media, with websites, mobile apps, and social media being updated constantly for 24/7 reader interaction, compared to the old model of newspapers being published and delivered once per day. Students were then instructed to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Sports PR lecture, 11 12
The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three class dates in November that assign groups of students to develop PR plans and press releases on topics such as cause marketing campaigns, community outreach programs, and legacy projects to support Cincinnati's World Cup bid. The document also includes guidelines for the PR/event plans and presentations, focusing on objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
Sports PR Lecture, 10-15-19
This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
- There will be no class next Tuesday and groups should meet to plan their projects.
- Cincinnati is a candidate to host 2026 World Cup matches and student groups must create PR plans around Cincinnati hosting semi-final matches.
- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
- An outline is given for the required PR/event plans the students must submit, including objectives, audiences, initiatives, timelines and budgets.
Sports PR Lecture, 10-8-19
Andy Dalton's wife raised $1 million for Cincinnati Children's Hospital and presented them with a check this week. Ellen will match the donation amount.
The Rocky Mountain News newspaper ceased operations due to declining readership and revenues from classified ads shifting online.
The presentation schedule lists topics and presenters for several upcoming class dates, including youth sports participation, college bowl game revenues, community relations and sports, the growth of X Games, and sports betting.
Sports PR Lecture 5, 10-1-19
This document provides information about a sports public relations lecture at the University of Cincinnati. It discusses an assignment where students will create press releases as if Cincinnati has been selected to host semi-final matches for the 2026 World Cup. The document outlines the presentation schedule for student groups, who will each develop a public relations or event plan on topics related to Cincinnati hosting the 2026 World Cup. It provides guidance on the components to include in the PR/event plans.
XU Sports Seminar Lecture Notes, 9 25-19
This document provides an overview and agenda for a sports administration seminar lecture at Xavier University. It outlines that the lecture will include a women in sports overview and two current event discussions led by students. It also provides details on five group projects about the business of esports that will be presented over two class periods, including the topics and group members. Expectations for the group project presentations and papers are provided. Additional readings and links are included about the business of esports and women in sports. The next week's agenda is also outlined.
Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
Sports PR Lecture 2, 9-3-19
The document provides an overview of a sport public relations lecture that took place on September 3rd at the University of Cincinnati. It includes assignments for students to attend a live sporting event and write a game wrap, as well as tips for completing a game wrap. It also defines public relations as effectively communicating to influence behavior and discusses the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. Finally, it provides an in-class exercise where students must create a PR plan with the objective of selling 1,000 tickets to a UC women's soccer game.
Lecture notes, 8 28
The document provides notes from a sports administration seminar lecture that discusses an updated syllabus, a class assignment on a 500-word essay about youth sports in the US, and a class discussion on a request for applications for a tobacco marketing campaign in Cincinnati. It also summarizes a current event discussion on economic and revenue trends for US sporting events and sports commissions, including potential new revenue streams for sports commissions. Finally, it outlines tasks for students to begin developing a personal development portfolio, including outlining their mission, vision, SWOT analysis, and competitive analysis of their dream job.
Sports PR Lecture, 8-27-19
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlined a new communications model used in media, with websites, mobile apps, and social media being updated 24/7 with live reader comments and constant interaction, compared to the old model of newspapers being published and delivered once per day. Students were then asked to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Chamber presentation, 5 14-19
This document provides tips for creating an effective marketing plan, including defining objectives and target audiences, crafting key messages, developing initiatives with timelines and budgets, and measuring success. It recommends establishing relationships with six media and influencer contacts, optimizing website content for search engine results, using social media for customer service and regular content, and documenting successes and opportunities with a quarterly scorecard. The author, Jackie Reau, is an experienced marketing and communications professional who founded the marketing firm Game Day with a focus on media relations, social media, event marketing, and other services.
Sports PR Lecture, 4-23
This document outlines the expectations and schedule for group projects in a sport public relations lecture. It discusses defining public relations as using effective communications to influence behavior. It provides an outline for communications planning with objectives, target audiences, key messages, initiatives, timelines, responsibilities, and budgets. Group projects are expected to demonstrate working knowledge of the topic, include a 25-minute PowerPoint presentation with sources, create a media event to announce findings, and develop a media alert, news release, and tweet. The schedule lists two group project presentations for April 23rd on new revenue models for March Madness and ideas to grow attendance at women's college basketball games.
Sports PR Lecture, 4-16
Coach Brannen held a press conference upon being hired as the new head coach of the University of Cincinnati men's basketball team. Students have group projects due on April 16th or 22nd analyzing topics related to trends in sports, fan experiences, and revenue models. Groups must demonstrate a working knowledge of their topic, create a PowerPoint with visuals and sources, develop a media event to announce their findings, and produce associated media materials.
Sports PR Lecture, 4-9-19
This document outlines expectations and schedules for group projects in a Sport PR class. It provides details on grading criteria including working knowledge of topics, presentation requirements, and creating a media event. It also lists group project topics and presentation dates, including topics on esports sponsorships, fantasy football, stadium technology, fan experiences, March Madness revenue, and growing women's basketball attendance. Finally, it mentions creating a PR plan for students' dream jobs.
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