This document provides an overview of sport public relations and media relations. It discusses the influence of different media types on sports fans and outlines best practices for media relations, including developing a media plan and timeline, cultivating media contacts, crafting targeted media pitches, and holding media events. The document also provides examples of effective media pitches that include relevant news, contact information, and the availability of newsmakers and visual assets. Students are assigned to build mock front pages for sports sections of major newspapers. The next class will focus on speed writing exercises.
How to Get Started with Your Digital Marketing Career in Bangalore. Here is how Suresh, Founder of Web Marketing Academy moved his career from a Chef to Digital Marketer
Facebook Contest Rules - Mari Smith ExplainsMari Smith
Facebook Contest Rules Explained! Can you ask people to share your contest as an entry?! Check out this video on Facebook for the definitive answer!!
https://www.facebook.com/marismith/videos/10154197782780009/
Please pass this video along to help other folks understand the proper interpretation of the Facebook Page Terms. Thank you!
Bottom line ➡️ You CAN ask people to share your contest on their business Page as a contest entry. You CANNOT ask people to share your contest on their *personal* Timeline (personal profile), or a friend's Timeline, or tag a friend to enter your contest. This is simply due to technical reasons. Facebook states, "...this is because people can choose to limit the visibility of the content they put on Facebook to only themselves, friends, or to a custom group of people, Pages won’t have the ability to access all of the entries that people post on their own Timelines unless these entries are public."
Voila - hope this helps clear up any mysteries and misunderstandings out there!!
References:
https://www.facebook.com/page_guidelines.php
https://www.facebook.com/business/news/page-promotions-terms
http://bit.ly/fb_promotionsPDF
How to Get Started with Your Digital Marketing Career in Bangalore. Here is how Suresh, Founder of Web Marketing Academy moved his career from a Chef to Digital Marketer
Facebook Contest Rules - Mari Smith ExplainsMari Smith
Facebook Contest Rules Explained! Can you ask people to share your contest as an entry?! Check out this video on Facebook for the definitive answer!!
https://www.facebook.com/marismith/videos/10154197782780009/
Please pass this video along to help other folks understand the proper interpretation of the Facebook Page Terms. Thank you!
Bottom line ➡️ You CAN ask people to share your contest on their business Page as a contest entry. You CANNOT ask people to share your contest on their *personal* Timeline (personal profile), or a friend's Timeline, or tag a friend to enter your contest. This is simply due to technical reasons. Facebook states, "...this is because people can choose to limit the visibility of the content they put on Facebook to only themselves, friends, or to a custom group of people, Pages won’t have the ability to access all of the entries that people post on their own Timelines unless these entries are public."
Voila - hope this helps clear up any mysteries and misunderstandings out there!!
References:
https://www.facebook.com/page_guidelines.php
https://www.facebook.com/business/news/page-promotions-terms
http://bit.ly/fb_promotionsPDF
Teacher's Pay Emil
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Scenario 2: You have been assigned to cover your local public school system.
The Sioux Falls School District of South Dakota is the largest school district in all of South Dakota,
consisting of 23 elementary schools, 5 middle schools, 3 traditional high schools, with 1 tech high
school, and 1 Catholic High School as well. There are many changes coming to the Sioux Falls
School District; some exciting and some well overdue. For months, there has been talk of the
statewide halfcent sales tax bringing more money to South Dakota schools. Most of these funds
will be going to our teachers and their salaries. It had been previously stated that this increase of
salary would only be included strictly for actual teachers. South Dakota was not including the
supporting staff such as school counselors, librarians, substitute teachers, and nurses. With that
said, the Sioux Falls School District has a much broader definition of "teacher" than what the South
Dakota Legislature has in mind. With the teacher's union well intact, all members presented under
this contract, (counselors, librarians, and nurses alike) will see approximately a 10% increase in
pay.
Many sources will be beneficial with such an important and exciting issue, the most important being
the teachers themselves. It is well thought that teachers are not paid nearly as much as they
should be getting paid for the job they are doing. The Sioux Falls School District realizes this, and
is taking action. It's important to reach out to the school boards themselves as well. These two
sources have the capability of working as a team, and would both help allot in creating an article on
the topic of teacher's pay.
Greensboro, NC City
government
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Scenario 1: You have been assigned to cover your city government.
There are several issues before the Greensboro City Council that will require reporting to
the public. The Partners Ending Homelessness is currently on the docket for
discussion. Darryl Kosciak greeted the Provider Coalition and shared announcements
from Partners Ending Homelessness. Darryl introduced the meeting’s informational
session topic, Single Portal of Entry. Darryl also encouraged the Coalition to visit the
new Partners Ending Homelessness website and social media sites. Darryl announced
that Greensboro Mayor Nancy Vaughn and High Point Mayor Rebecca Smothers are
joining Partners Ending Homelessness to update the community on the 2016 Point In
Time Count and status of homelessness in Guilford County at a press conference at
10am on July 15. The event is in the main lobby at Showplace, 211 E. Commerce
Avenue in High Point.
The most important human sources in connection with this issue will be the mayors of
both Greensboro, and High Point, NC, along with Mr. Kosciak, and other council
members. Also integral to providi ...
3. Media Relations & Sport
*Influence of media on sports fans:
who really cares?
-Newspaper
-TV (local, cable)
-Radio
-Internet
-Social media
4. Media Relations
1) Develop a plan and timeline
2) Cultivate your media list
3) Craft media pitches based on
news/media news
4) Hold media events
5. Media Relations Planning Outline
*Objective tied to a business goal
*Target audiences (internal, external)
*Key messages (call to action, event details, announcement of new coach/player)
*Key initiatives (how to share the information)
*Budget
*Staffing management (who will do it)
*Timeline of activity (when will it get completed)
*Measurement (metrics tied to business goal)
7. Media Pitch
1) Know the media preference to
receive news
2) Succinct, relevant, newsy
3) Correct information
4) Newsmaker availability
5) Photo/video availability
6) Contact information
8. Pitch Me
*Hall of Fame Coach Pat Summitt
available for media opportunities
before UC women’s game on Feb.
13, 6 p.m.
*Who and how are you pitching
*Relevance of news
9. Hi Bill,
I wanted to let you know that former Tennessee women’s
basketball coach Pat Summitt will attend the UC women’s
basketball game on Wednesday, Feb. 13 to watch her son
who is a Marquette assistant coach.
As you know, she is battling Alzheimer’s Disease and retired
from coaching last season. She hasn’t been back to
Cincinnati since her team lost in the Women’s Final Four
here in 1996.
Coach Summitt is available for interview Feb. 13, 6 p.m. at
Fifth Third Arena media room. Here is a link to photos of her
coaching at the Women’s Final Four in Cincinnati in 1996.
Jackie (contact information below)
11. Media Relations & Sport
*Build the front page of a sports section for tomorrow’s
edition
**Five stories, visual appeal, sell copies
2) Boston Globe
3) Indianapolis Star
4) Cleveland Plain Dealer
5) Columbus Dispatch
6) USA Today
7) Washington Post
8) New York Times
9) Miami Herald