Sports PR Lecture, 9-18-19
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The document outlines the agenda for a sport public relations lecture, including a current events quiz, game wrap discussion, and presentations on various sport business topics. It also provides details on Notre Dame's sponsorship philosophy and challenges in generating sponsorship revenue without on-site advertising. Sponsorship benefits for corporate partners at Notre Dame include use of the school's brand marks, media inventory, digital branding, and tickets/hospitality access.
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2. The NBA amplifies organic content and discussions. It also creates content like the Jenson Button video that garnered nearly 600,000 views.
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- Fans spend most of their time watching sports on TV, at bars/restaurants, or attending games directly. They prefer watching with others.
- Fans are willing to spend up to $100 annually on team merchandise, prioritizing apparel. They shop at big box stores and online.
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- Fans are highly engaged with their teams on social media but less involved in creating original content.
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The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three dates in November that assign groups of students to develop PR/event plans and draft press releases on various initiatives. These include campaigns to increase youth soccer participation and ticket sales, media events to announce corporate sponsorships, and legacy programs. It also provides the required elements for the PR/event plans and presentations, including objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
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- 1. Sport PR Lecture: 9.18.18 University of Cincinnati By Jackie Reau
- 4. Public Relations (definition): Effectively communicating to influence behavior
- 5. Current Events Research and Presentation Overview and Schedule
- 6. Title: Sponsorship Revenue at the University of Notre Dame Athletics
- 7. What do you notice about this stadium in terms of sponsorship signage and activation?
- 8. Public Relations Planning Key Messages for Each Audience *Call-to-action to motivate desired behavior -Buy tickets today by 5 p.m. What do you notice about this stadium in terms of sponsorship signage and activation?
- 9. Notre Dame Sponsorship Philosophy There will be no advertising sold or aired at any athletic facility on campus (football, basketball, Olympic sports).
- 10. The Notre Dame Sponsorship Challenge In 2003, ND launched its first-ever ND Sports Properties to create a corporate partnership. Since then, key corporate partners have contributed $100 million + annually. Sources: ESPN.com, FanSided.com
- 11. The Notre Dame Sponsorship Challenge NBC Sports: $15 million/year Under Armour: $9 million/year Coca Cola, Gatorade, xFinity, Delta, Bank of America, Canon, Nissan: $1 million+/year
- 12. The Notre Dame Sponsorship Challenge Sponsorship Benefits: *Use of Notre Dame brand marks *Media inventory on ND Sports Media (TV, radio) *Digital media branding on ND athletic sites *Hospitality (Friday Coaches Lunch, private boxes, tickets to games) *Access to Coach Kelly and other coaches
- 13. Current Event Schedule Choose a topic based on the subject provided Cite two sources in your research Create a presentation with at least three PP slides to share in class on your assigned date
- 14. Presentation Schedule September 25: Spencer, Stolly, Summers, Switzer, Sam- Turay Topic: Tech in Sports Stadiums: Upgrade Needed October 2: Raup, Reif, Richter, Riley, Rojas Cerruty, Schumann Topic: Trends in Sports Fan Experiences October 9: Mitchell, Murphy, Mutlu, Newman, Jones Topic: Youth Sports Participation in America October 16: Knorr, Lancaster, Martella, Metzger, Thaboune Topic: Fantasy Football Participation in America
- 15. Presentation Schedule October 30: Harris, Holden, Hudson, Irby, Vanlinge Topic: Revenue Model of a College Bowl Game November 6: Eaton, Feltner, Glover, Goings, Vannette Topic: Community Relations and Sports November 13: Chamber, Crouse, Deanna, Duff, Walker Topic: Growth of the X Games. Why? November 20: Alf, Ball, Bojang, Bumpass, Zamrik Topic: How ESPN can regain subscribers new programming
- 16. Press Release Assignment Typed assignment due in class October 2
- 17. Details for the press release WHO: University of Cincinnati Coach Mick Cronin WHAT: NCAA to honor him with an award for his work with Big Brothers, Big Sisters Cincinnati WHEN: February 10 before the UC vs. Pittsburgh men’s basketball game WHERE: Fifth Third Bank Arena *Add a quote from Coach, BBBS rep or NCAA rep
- 18. Other helpful hints *Add your name, email and phone as contact *Use Cincinnati as your dateline *Write a headline *Provide a call to action (How to buy tickets to the game) *Proof read
- 19. In-Class Press Release Assignment *Cincinnati Bengals Head Coach Marvin Lewis appointed to NFL Committee to study concussions *Considerations: -Importance of committee and why -Why Coach Lewis was chosen -Potential outcomes of committee