The document provides details from a lecture and speed writing assignments on sport public relations. It includes summaries of current events, sample tweets, statements, emails and media alerts that were drafted in response to different scenarios within tight time limits. The last part instructs students to attend a basketball game and submit a 5 paragraph game wrap by February 16th at 9pm after reviewing the team rosters and game notes in advance.

1. Sport PR
Lecture: 2.9.16
University of Cincinnati
By Jackie Reau

2. Current Events Quiz

3. The Cam Newton Press Conference

4. Super Bowl Commercials:
Audi & Mt. Dew
Target Audience
Key Messages

5. Speed Writing Night
Six assignments in 40 minutes

6. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Cobb hits triple/double
*Nick Lachey in attendance
*Coach Cronin gets two technicals

7. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin get
teed up twice #gobearcats

8. #2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

9. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered a financial incentive
to the father of a football recruit. Because of this serious
violation, we have terminated his contract immediately and
Coach John Grove will take over as interim coach effective
immediately. To ensure this doesn’t happen in the future, we
are providing mandatory training on recruitment policies for
all of our coaches and have instituted a new monitoring
system for our program.
-John Carter, Athletic Director

10. #3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

11. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

12. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Michelle Obama
will make an appearance to meet with fans as part of
her national “Get Moving” campaign.

13. My media alert
MEDIA ALERT: OCTOBER 10, 2013, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Michelle
Obama for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Michelle Obama will make an appearance at the game to meet with fans
to promote her national “Get Moving” campaign.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

14. #5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever
AAC Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Obama was at the game with his
daughters
*The first game of the tournament will be next
Tuesday, tickets are on sale

15. My Game Wrap
President Barack Obama saw the University of Cincinnati men’s soccer
program make history today with their victory over the University of Notre
Dame, 3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Obama enjoyed the match with his daughters, Sasha and Malia,
after a rally to meet with local educators. The First Family was dressed in
UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

16. #6 Internship e-mail: 5 minutes
*You are writing to Zach Bonkowski, director of
promotions at the Cincinnati Reds to follow up to
your application for a promotions internship for
spring/summer 2015
*Politely ask if you were selected for an interview
while providing at least attributes in which you could
shine in the position

17. My email
Dear Mr. Bonkowski,
I wanted to follow up to my application for a promotions internship with
the Cincinnati Reds for the upcoming season. I know you are busy but I
thought I would touch base to see if you have made any decisions on the
interview process.
As I mentioned in my cover letter, I volunteered with the Reds Community
Fund last year and understand the commitment and work ethic needed to
succeed in this position.
Please let me know if you need additional information to make your
decision.
Best,
Name here
Mobile Phone #

18. Feb. 16: No lecture
Attend a men’s or women’s basketball game to submit a game wrap to jreau@gamedaypr.com by Feb. 16, 9 p.m.

19. Five paragraphs (typed)
In advance, print both rosters and game notes from each team to review