The document summarizes notes from a sport PR lecture and class at the University of Cincinnati. It includes: - A 20 point quiz on writing game wraps for the Bengals defeating the Bills 34-21 before a sold out crowd. Andy Dalton passed for 243 yards and 3 touchdowns. - Five steps for crisis communications: tell the truth, acknowledge ramifications, prevent reoccurrence, conduct audit, communicate internally and externally. - Assignment details and expectations for group projects presenting FC Cincinnati public relations campaigns. - An outline for public relations planning including objectives, audiences, messages, tactics, timeline, budget, and measurement. - An assignment to write a 500 word essay after watching a USC press

1. Sport PR
Lecture: 10.20.15
University of Cincinnati
By Jackie Reau

2. Writing Quiz

3. Writing Quiz

4. 20 Point Quiz
Write a lead for a game wrap with the following
information:
-Cincinnati Bengals defeated the Buffalo Bills
-The final score was 34-21
-The game was played before a sold-out crowd at Ralph
Wilson Stadium in Buffalo
-The Bengals are now 6-0 with an upcoming BYE week
-Andy Dalton led the team with 243 passing yards
(22/33 passing) and three touchdowns

5. Crisis Communications
1. Tell the truth within legal limits
2. Ramifications of the issue
3. How the issue will not happen
again
4. Complete an internal audit to
stem the issue, culture
5. Communicate to internal and
external audiences

6. Crisis Communications:
Write a statement from UL
http://espn.go.com/espn/otl/story/
_/id/13927159/former-louisville-
cardinals-basketball-players-
recruits-acknowledge-stripper-
parties-minardi-hall

7. FC Cincinnati Class Presentations

8. Groups Project Teams & Presentation Dates
#1: Brandalik, Dadey, Dearwester, Dinkelacker
-November 17
#2: Dowd, Fricke, Hall, Helton, Henderson
-November 17
#3: Huber, Kearns, Kimmel, Martin, Meyer
-November 24
#4: Mitsch, Neubert, Phillips, Poston
-November 24
#5: Schwiebert, Stewart, Trentman, Weinberg
-December 1
#6: Wilhelm, Wilson, Wirkus, Scarberry
-December 1

9. Groups Project Assignments
#1: Community Introduction of Coach Harkes
#2: Charity Event for the Team to support the
American Heart Association
#3: Campaign to reach UC students to buy season
tickets
#4: Campaign to reach local youth soccer teams to
buy single game tickets
#5: Campaign to reach local businesses to buy
premium seats
#6: Campaign to cross promote games with local
pubs to sell tickets and create fan communities

10. Groups Project Expectations
*Full team participation
*A PR Plan using the Planning Outline
discussed in class
*Working knowledge of Campaign and
Elements
*A minimum of three tactics
*Creativity
*Written report, verbal presentation with
PowerPoint

11. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

12. Press Conference Assignment
500 word typed essay after watching video: why was the
press conference held, who was the spokesperson, what
were three key messages, was the tone of the press
conference positive.
How would you have improved the overall press conference?
Due in Class: October 27
Video of Press Conference: USC’s Pat Haden
http://www.usctrojans.com/blog/2015/10/haden-press-conference-1.html

13. Press Conference Assignment
Excused:
Kimmel
Dinkelacker
Dearwester
Swan

14. Next Class: Meet Dan Rossetti