Kentucky Sports Radio (KSR) began in 2005 as a hobby podcast by founder Matt Jones to discuss University of Kentucky athletics. It has since grown into a multi-platform media company with a daily radio show, website, and TV show called Hey Kentucky!. KSR covers UK sports with an entertaining style and prioritizes fan engagement. It has become one of the top sources for UK sports news and is a popular community gathering spot through its bar and grill location. KSR builds the local Lexington community by highlighting positive local figures and organizations while bringing UK fans together.