Sports PR lecture, 11 12
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The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three class dates in November that assign groups of students to develop PR plans and press releases on topics such as cause marketing campaigns, community outreach programs, and legacy projects to support Cincinnati's World Cup bid. The document also includes guidelines for the PR/event plans and presentations, focusing on objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.
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Sports PR lecture, 11 12
This document outlines presentation schedules and topics for sports public relations students at the University of Cincinnati. It discusses upcoming presentations on the growth of the X Games and the impact of sports betting in America. It also provides schedules and topics for group presentations focused on driving youth participation, engagement, and awareness around Cincinnati hosting the 2026 World Cup. Groups are tasked with creating PR and event plans, presentations, and press releases around initiatives like community partnerships, media announcements, legacy programs, and more.
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This document provides information about an upcoming sports PR lecture at the University of Cincinnati, including:
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This document outlines presentation schedules and topics for sports public relations students at the University of Cincinnati. It discusses upcoming presentations on the growth of the X Games and the impact of sports betting in America. It also provides schedules and topics for group presentations focused on driving youth participation, engagement, and awareness around Cincinnati hosting the 2026 World Cup. Groups are tasked with creating PR and event plans, presentations, and press releases around initiatives like community partnerships, media announcements, legacy programs, and more.
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- There will be no class next Tuesday and groups should meet to plan their projects.
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- Presentation topics and schedules are provided for student groups pitching their PR plans in November.
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Cincinnati is one of several North American cities being considered to host matches for the 2026 FIFA World Cup. As part of a class project, student groups are tasked with developing promotional plans for bringing the World Cup to Cincinnati under the premise that the city has been selected to host semifinal matches. The document outlines the presentation schedule and requirements for groups, which include creating PR/event plans, press releases, and presentations on topics such as community engagement initiatives, legacy programs, and sponsorship announcements related to hosting World Cup 2026 activities and events in Cincinnati.
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This document provides information for a sports public relations lecture and assignments at the University of Cincinnati. It includes:
- A schedule of student presentations on various sports business topics to take place between October and November.
- An assignment to attend a live sporting event and write a game recap due by October 10th.
- Details on a group project where students will work in teams to develop public relations plans and presentation for sports organizations in the Cincinnati area.
- The group project assignments include developing media events, community engagement strategies, and presentation of sports leagues or tournaments. Group presentation dates are in November.
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Sports PR Lecture 4, 9 24
This document provides information about upcoming presentations and assignments for a sport public relations lecture class. It includes:
1. A schedule of upcoming presentation topics covering issues in sports such as esports participation, revenue from college bowl games, and sports betting.
2. An assignment to write a press release about a former coach receiving an award, including details of who, what, when, where, and suggested quotes.
3. Additional tips for the press release assignment such as including contact information and writing a headline.
4. An announcement of a "speed writing" exercise where students will have to rapidly complete assignments simulating sport media and PR tasks.
XU Lecture Notes, 9-18-19
This document provides notes from a sports administration seminar lecture. It outlines the topics discussed during the current session including current event discussions on innovation and fan attendance trends in sports. It also lists the topics for the following week's session. The remainder of the document focuses on researching how to establish professional cricket in the US, noting India's success with cricket and its economy. It lists key cities with large Indian-American populations and suggests areas of research needed to start a cricket league in the US such as branding, rules, community engagement, sponsorship, TV rights and scheduling.
XU Lecture notes, 9-4-19
The lecture notes covered turning in a sports industry essay, upcoming class discussions on Colin Kaepernick and Nike as well as eSports and professional sports, and defining sport governance and the elements of planning, including vision, mission, goals, objectives, tactics, roles, and evaluation. The class also discussed characteristics of great leaders and brainstormed the best and worst bosses and work days.
Sports PR Lecture 2, 9-3-19
The document provides an overview of a sport public relations lecture that took place on September 3rd at the University of Cincinnati. It includes assignments for students to attend a live sporting event and write a game wrap, as well as tips for completing a game wrap. It also defines public relations as effectively communicating to influence behavior and discusses the key components of a public relations plan, including objectives, target audiences, key messages, tactics, timeline, budget, and measurement. Finally, it provides an in-class exercise where students must create a PR plan with the objective of selling 1,000 tickets to a UC women's soccer game.
Lecture notes, 8 28
The document provides notes from a sports administration seminar lecture that discusses an updated syllabus, a class assignment on a 500-word essay about youth sports in the US, and a class discussion on a request for applications for a tobacco marketing campaign in Cincinnati. It also summarizes a current event discussion on economic and revenue trends for US sporting events and sports commissions, including potential new revenue streams for sports commissions. Finally, it outlines tasks for students to begin developing a personal development portfolio, including outlining their mission, vision, SWOT analysis, and competitive analysis of their dream job.
Sports PR Lecture, 8-27-19
This document summarizes a sport PR lecture that reviewed a syllabus and discussed thinking differently about communications. It also outlined a new communications model used in media, with websites, mobile apps, and social media being updated 24/7 with live reader comments and constant interaction, compared to the old model of newspapers being published and delivered once per day. Students were then asked to write their own bio in third person and post it to LinkedIn to support their dream job and extracurricular activities.
Chamber presentation, 5 14-19
This document provides tips for creating an effective marketing plan, including defining objectives and target audiences, crafting key messages, developing initiatives with timelines and budgets, and measuring success. It recommends establishing relationships with six media and influencer contacts, optimizing website content for search engine results, using social media for customer service and regular content, and documenting successes and opportunities with a quarterly scorecard. The author, Jackie Reau, is an experienced marketing and communications professional who founded the marketing firm Game Day with a focus on media relations, social media, event marketing, and other services.
Sports PR Lecture, 4-23
This document outlines the expectations and schedule for group projects in a sport public relations lecture. It discusses defining public relations as using effective communications to influence behavior. It provides an outline for communications planning with objectives, target audiences, key messages, initiatives, timelines, responsibilities, and budgets. Group projects are expected to demonstrate working knowledge of the topic, include a 25-minute PowerPoint presentation with sources, create a media event to announce findings, and develop a media alert, news release, and tweet. The schedule lists two group project presentations for April 23rd on new revenue models for March Madness and ideas to grow attendance at women's college basketball games.
Sports PR Lecture, 4-16
Coach Brannen held a press conference upon being hired as the new head coach of the University of Cincinnati men's basketball team. Students have group projects due on April 16th or 22nd analyzing topics related to trends in sports, fan experiences, and revenue models. Groups must demonstrate a working knowledge of their topic, create a PowerPoint with visuals and sources, develop a media event to announce their findings, and produce associated media materials.
Sports PR Lecture, 4-9-19
This document outlines expectations and schedules for group projects in a Sport PR class. It provides details on grading criteria including working knowledge of topics, presentation requirements, and creating a media event. It also lists group project topics and presentation dates, including topics on esports sponsorships, fantasy football, stadium technology, fan experiences, March Madness revenue, and growing women's basketball attendance. Finally, it mentions creating a PR plan for students' dream jobs.
Sports PR Lecture, 4-2-19
This document outlines the schedule and assignments for a sport public relations lecture class. It includes the current event schedule, sports trends assignments due for different weeks in April, expectations for group projects, the group projects schedule with topics for different dates in April, information on crisis communications with examples of the ABCs approach, an exercise to brainstorm crisis examples from the last year, and an in-class exercise to write a story based on a statement from a fictional athletic director.
Sports PR Lecture, 3-12
This document contains announcements and assignments for a sports public relations lecture class. It announces that sports experience audit assignments are due and to email missing assignments. It provides details on individual sports trends assignment topics due on March 12th and 26th, where students will present on a topic with sources and an engaging element. It outlines expectations for group projects, including demonstrating working knowledge of the topic and creating a media event to announce research findings. Group project schedule and topics are listed for April 8th and 15th, including eSports/sponsorships and tech in sports stadiums.
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Sports PR lecture, 11 12
- 1. Sports PR Lecture: 11.5.19 University of Cincinnati By Jackie Reau
- 2. Group Presentation Schedule November 12: Wylie, Woodcock, Tegeder, Shi, Sasala Topic: Create a cause marketing campaign with a Fortune 500 company based in Cincinnati to drive youth ticket sales to matches November 12: Regruth, Reed, Ragland, Potts, Parsons Topic: Hold a press conference to announce Cincinnati as a WC Host City in June 2020 November 12: Nelson, Ndonga, Myers, Minges, Joe Miller Topic: Create a community relations plan with SAY Soccer to drive youth participation in the WC Fan Fest November 19: Cole Miller, Mercer, McClain, Mayayo Garcia Topic: Create a media event to announce Kroger will fund the WC 2026 activities in Cincinnati for $5 million
- 3. Group Presentation Schedule November 19: Litke, Lattimore, Kime, Killeen, Keith Topic: Create a foot print and activities for the WC Fan Fest at The Banks and host a media event to announce it November 26: Jacobs, Irwin, Hill, Hawes, Hackathorne Topic: Create a plan to engage students at local universities to volunteer for Fan Fest and Volunteer Greeters at matches November 26: Gordon, Flekel, Feldhaus, Engel, Ellis Topic: Create an eSports Competition in June 2025 to raise awareness of the one-year out anniversary to be held on Fountain Square November 26: Colosimo, Brewster, Baumgardner, Baker, Armstrong Topic: Create a legacy program where a new soccer field will be built/dedicated during WC 2026
- 4. World Cup 2026: Cincinnati as a Host City *All groups must have full participation from all members *Each presentation must include a PPT presentation, PR/Event Plan and a draft press release announcing your news
- 5. World Cup 2026: Cincinnati as a Host City PR/Event Plan Outline *Objective of PR or Event Activity *Target Audience(s) *Key Messages to Drive Motivation for Your Target Audience *Initiatives (Media Event, Special Event, etc.) *Timeline of Activity for the Initiatives *Personnel to complete the Initiatives *Budget for Your Activity Only (not the entire project)
- 6. Trends Presentation Schedule November 5: C. Miller, J. Miller, Minges, Myers, Ndonga Topic: Community Relations and Sports November 12: Nelson, Parsons, Potts, Ragland, Reed, Regruth Topic: Growth of the X Games. Why? Or Why Not? November 19: Sasala, Shi, Tegeder, Woodcock, Wylie Topic: Sports betting in America and how it will impact attendance at live sporting events
- 7. Sports & Sponsorship Key Terms Sponsor Assets Sponsor Benefits Activation Metrics
- 8. Sports & Sponsorship Why do companies sponsor sports? 10 sponsorship opportunities (benefits/build assets) in sports for brands/companies? Top 3 best corporate sponsors in sports & why? How can we measure successful sports sponsorships?