The document summarizes key points from a sports PR lecture at the University of Cincinnati, including discussing press release assignments, PR campaigns targeting key audiences and messages, and examples of stunt, cause marketing, and educational PR campaigns. It also provides instructions and examples for speed writing assignments, including drafting statements, emails, alerts, and summaries within tight time limits on common PR and communications tasks.

1. Sports PR
Lecture: 9.13.17
University of Cincinnati
By Jackie Reau

2. Throwback Tuesday?
TCU Annual Tuition ($39,398) vs.
Case of Keystone Light ($15.99)

3. Write a statement from TCU AD on
how the football program will
address violence and conduct

4. Press Release Assignment review

5. PR Campaigns Review
Target Audiences: Who Do We Want to
Buy
Key Messages to Get Them to Buy
Tactics to Reach Them (visuals, tools)
Measurement

6. Warner Leisure Hotels came up with a novel way of tapping into the over-50s market lately, with the launch
of their anti-ageing gin, aptly named ‘Anti-aGin.’
The world’s first anti-ageing gin received over 1,000 pieces of global coverage in four weeks. All Anti-aGin
stocked through DrinkSupermarket.co.uk sold out in 24 hours leading to emergency orders to meet
demand.
Stunt or Gimic Campaign

7. Adidas created a prototype of a 3D printed trainer made from recycled plastic ocean
waste. The project was in partnership with Parley for the Oceans, an organization that
raises awareness about the environmental destruction of the oceans. To follow on from
that, Adidas and Parley have launched a competition, giving 50 fans the chance to win a
pair of the limited edition ocean waste trainers.
Cause Marketing Campaign

8. To celebrate The London Games Festival, a large Monopoly board installation, called ‘Monopoly
at the Square’ turned up in Trafalgar Square. The board had all of the usual Monopoly
components, with dice and playing pieces, however the giant board showcased a chronological
history of video games in the UK. Members of the public were invited to complete a round of the
board to learn more about key figures and dates in the gaming industry.
Industry Advocacy Campaign

9. https://www.youtube.com/watch?time_continue=52&v=ecRheslTlwE
A popular Instagram account was revealed to be fake, having gained 18,000 followers and ‘more than 50,000 likes’ in a couple
of months, posting 150 times. 25 year old Louise Delage cultivated a feed of beach shots, boat parties, fancy dinners and, most
commonly, snaps of her with a drink in hand. The account was actually a campaign from agency BETC for Addict Aide, a French
organization that supports people struggling with alcohol dependency. Here’s the campaign video:
Educational Campaign

10. Speed Writing Night
Six assignments in 40 minutes

11. #1 Live Tweet: two minutes
*UC beats Miami in men’s basketball
*Score: 64-50
*Cobb hits triple/double
*Nick Lachey in attendance
*Coach Cronin in attendance

12. My Tweet
@UC men’s hoops over @miamiu, 64-50, with
@nicklachey in the house to see @CoachCronin
honored by fans #gobearcats

13. #2 Crisis Statement: 9 minutes
*Your coach (Smith) has been accused of
bribing a football recruit to sign with your
school
*Decide his fate, how to respond to media
query from local newspaper
with a three-sentence statement

14. My Statement
The Athletic Department Compliance Department at
University of Wisconsin has determined through an internal
investigation that Coach Smith offered the father of a
football recruit $5,000 to sign a letter of intent. Because of
this serious violation, we have terminated his contract
immediately. Coach John Grove will take over as interim
coach effective immediately. To ensure this doesn’t happen
in the future, we are providing mandatory training on
recruitment policies for all of our coaches and have
instituted a new monitoring system for our program.
-John Carter, Athletic Director

15. #3 Customer Apology e-mail: 7 minutes
*A season ticket holder was erroneously removed
from your last home game for throwing a bottle on
the court
*He called the ticket office the next day and said it
was the guy behind him.
*In reviewing video surveillance, it was determined
that the customer was right.
*He is demanding a written apology from your AD

16. My e-mail
Dear Mr. Jones,
As we discussed on the phone today, I wanted to provide
you with my apology in writing for the incident at Fifth Third
Arena last night. Please know we value our season ticket
holders and want to make sure you feel comfortable and
safe when attending home games.
To that end, we would like to offer you a seat upgrade for
the remainder of the season in a new section behind the
home bench. Michael from our ticketing office will contact
you directly to confirm your seat change.
Please feel free to contact me if you have any questions.
AD name here + contact information

17. #4 Media Alert: 7 minutes
(WHO, WHAT, WHERE, WHEN, HOW)
Your team is hosting a Pink Ribbon game to mark
breast cancer awareness month with a women’s
soccer game. Fans will receive a free pink replica
jersey (first 500 fans) and First Lady Melania Trump
will make an appearance to meet with fans.

18. My media alert
MEDIA ALERT: OCTOBER 10, 2017, 7 P.M.
University of Cincinnati women’s soccer team hosts First Lady Melania
Trump for Pink Ribbon Game
WHO: University of Cincinnati Women’s Soccer team will host the
University of Notre Dame in their annual Pink Ribbon game. First Lady
Melania Trump will make an appearance at the game to meet with fans.
WHAT: The annual Pink Ribbon game serves to raise awareness of breast
cancer screenings for men and women. The first 500 fans will receive a
free pink replica UC soccer jersey courtesy of Adidas. Fans will also have
the chance to schedule free mammograms from UC Health.
WHEN: October 10, 7 p.m.
WHERE: Gettler Stadium on the campus of University of Cincinnati
HOW: Tickets are $5 per person and are available at
www.gobearcats.com or the stadium box office.

19. #5 Game Wrap: 10 minutes
*Your team won its last home soccer game, 3-0 over
its rival
*The win makes the team eligible for its first-ever
AAC Tournament appearance
*Your top player scored all three goals while your
goalie recorded his/her first-ever shutout
*President Trump was at the game with his son
*The first game of the tournament will be next
Tuesday, tickets are on sale

20. My Game Wrap
President Donald Trump saw the University of Cincinnati men’s soccer
program make history today with their victory over the University of Notre
Dame, 3-0.
UC’s win led by senior forward John Smith who netted all three goals
makes the squad eligible for its first-ever appearance in the Big East
tournament. UC goalie Jay Jones notched his first career shut-out in Big
East action.
President Trump enjoyed the match with his son, Baron, after a rally to
meet with local educators. The First Family was dressed in UC soccer gear.
The first game of the tournament will be next Tuesday and tickets
are on sale at www.gobearcats.com.

21. #6 Internship e-mail: 5 minutes
*You are writing to Zach Bonkowski, director of
promotions at the Cincinnati Reds to follow up to
your application for a promotions internship for
spring/summer 2018
*Politely ask if you were selected for an interview
while providing at least attributes in which you could
shine in the position

22. My email
Dear Mr. Bonkowski,
I wanted to follow up to my application for a promotions internship with
the Cincinnati Reds for the upcoming season. I know you are busy but I
thought I would touch base to see if you have made any decisions on the
interview process.
As I mentioned in my cover letter, I volunteered with the Reds Community
Fund last year and understand the commitment and work ethic needed to
succeed in this position.
Please let me know if you need additional information to make your
decision.
Best,
Name here
Mobile Phone #

23. Next Week:
No in-class lecture, assignment due
9/26
Research, write and type a 500-word
opinion essay on how “PR can help
grow the game of women’s soccer in
America.”