This document outlines the schedule and expectations for a sports public relations class at the University of Cincinnati. It includes the schedule of student presentations on various sports marketing topics taking place throughout March and April. It provides guidance on completing group projects, including expectations to have in-depth knowledge of the assigned topic, create a PowerPoint presentation with multiple credible sources, and develop a media event to announce research findings including a media alert, news release, and tweet. Finally, it includes an overview of what should be included in event planning, such as objectives, target audiences, schedule, budget, and metrics for measuring success.

1. Sports PR
Lecture: 3.3.2020
University of Cincinnati
By Jackie Reau

2. What Happened at Madison Square
Garden Last night?
Spike Lee video

3. Current Event Schedule
Choose a topic based on the subject
provided
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date

4. Schedule
March 3: Kyle Davidson
Topic: The evolution of marketing UFC
March 3: Austin Elkin
Topic: Tech in Sports Stadiums & Fan Engagement
March 3: Charlie Gaede
Topic: Trends in Sports Fan Experiences to
help sell tickets to sporting events

5. Schedule
March 10: Jordan Garman
Topic: Revenue Model of March Madness (men’s basketball
tournament)
March 10: Nathan Hericks
Topic: Ideas for growing attendance at women’s college
basketball games
March 10: Maddi Larre
Topic: Was Women’s World Cup a success in France?
March 24: Alex Horton
Topic: How the NBA uses innovation to grow revenue,
relevance
March 24: Albert Kalala
Topic: How World Cup 2026 will change the game of soccer
in North America

6. Schedule
March 31: Dan O’Callaghan
Topic: Marketing the New Orleans Saints, strategies and
tactics
March 31: Oland Remington
Topic: Sports betting in America and the changing landscape
March 31: Dillon Scammon
Topic: How does the NHL Winter Classic choose its host cities
April 7: Brendan Wilson
Topic: How sports agents market their clients
April 7: Christopher Wolary
Topic: How will the Summer Game 2020 be different

7. Expectations of Group Projects
-Working knowledge of topic for presentation by all
group members
-Power Point presentation with visuals and at least
three sources
-Create a media event to announce the findings of
your research on your topic to make it timely news
-Write a media alert, news release and 140
character tweet to support the event to be
presented in class

8. Group Projects Schedule
April 7: Bryant, Davidson, Davis, Hericks
Topic: FC Cincinnati launches eSports team of amateurs
April 7: Elkin, Gaede, Garman, Horton
Topic: Sports Book opens at Hard Rock Casino Cincinnati
April 7: Kalala, O’Callaghan, Oland, Scammon
Topic: Cincinnati is named a Host City for World Cup 2026
April 15: Larre, Wilson, Wolary
Topic: UC Men’s Basketball advances to Final Four

9. Event Planning Overview:
Name the sporting event

10. Event Planning Overview
https://www.youtube.com/watch?v=v3zJH
63vizU

11. Event Plan: Major Sporting Event
Objective of the Event (revenue, experience, fan engagement)
Target Audiences for Event (primary, secondary audiences)
Motivation to Attend Event/Relevance to Target
Audience (experience motivated, price motivated, socially motivated,
cause motivated?)
Event Overview with Financials (overview, attendance, gross/net revenue)
Schedule of Main and Auxiliary Events
Hospitality/Entertainment Options
Marketing Activations
Budget & Timeline of Activity
Measurement on Success of Event