The document outlines the schedule and requirements for group presentations on creating public relations campaigns and events to promote Cincinnati as a host city for the 2026 FIFA World Cup. It provides the presentation schedule for three dates in November that assign groups of students to develop PR/event plans and draft press releases on various initiatives. These include campaigns to increase youth soccer participation and ticket sales, media events to announce corporate sponsorships, and legacy programs. It also provides the required elements for the PR/event plans and presentations, including objectives, target audiences, key messages, initiatives, timelines, personnel, and budgets.

1. Sports PR
Lecture: 11.5.19
University of Cincinnati
By Jackie Reau

2. Group Presentation Schedule
November 12: Wylie, Woodcock, Tegeder, Shi, Sasala
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 12: Regruth, Reed, Ragland, Potts, Parsons
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 12: Nelson, Ndonga, Myers, Minges, Joe Miller
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 19: Cole Miller, Mercer, McClain, Mayayo Garcia
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

3. Group Presentation Schedule
November 19: Litke, Lattimore, Kime, Killeen, Keith
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
November 26: Jacobs, Irwin, Hill, Hawes, Hackathorne
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
November 26: Gordon, Flekel, Feldhaus, Engel, Ellis
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
November 26: Colosimo, Brewster, Baumgardner, Baker,
Armstrong
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

4. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

5. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

6. Trends Presentation Schedule
November 5: C. Miller, J. Miller, Minges, Myers, Ndonga
Topic: Community Relations and Sports
November 12: Nelson, Parsons, Potts, Ragland, Reed,
Regruth
Topic: Growth of the X Games. Why? Or Why Not?
November 19: Sasala, Shi, Tegeder, Woodcock, Wylie
Topic: Sports betting in America and how it will
impact attendance at live sporting events

7. Sports & Sponsorship
Key Terms
Sponsor Assets
Sponsor Benefits
Activation
Metrics

8. Sports & Sponsorship
Why do companies sponsor sports?
10 sponsorship opportunities (benefits/build assets) in
sports for brands/companies?
Top 3 best corporate sponsors in sports & why?
How can we measure successful sports sponsorships?