Sports PR lecture, 11 5

1. Sports PR
Lecture: 11.5.19
University of Cincinnati
By Jackie Reau

2. Group Presentation Schedule
November 12: Wylie, Woodcock, Tegeder, Shi, Sasala
Topic: Create a cause marketing campaign with a Fortune 500
company based in Cincinnati to drive youth ticket sales to
matches
November 12: Regruth, Reed, Ragland, Potts, Parsons
Topic: Hold a press conference to announce Cincinnati as a WC
Host City in June 2020
November 12: Nelson, Ndonga, Myers, Minges, Joe Miller
Topic: Create a community relations plan with SAY Soccer to
drive youth participation in the WC Fan Fest
November 19: Cole Miller, Mercer, McClain, Mayayo Garcia
Topic: Create a media event to announce Kroger will fund the WC
2026 activities in Cincinnati for $5 million

3. Group Presentation Schedule
November 19: Litke, Lattimore, Kime, Killeen, Keith
Topic: Create a foot print and activities for the WC Fan Fest
at The Banks and host a media event to announce it
November 26: Jacobs, Irwin, Hill, Hawes, Hackathorne
Topic: Create a plan to engage students at local universities
to volunteer for Fan Fest and Volunteer Greeters at matches
November 26: Gordon, Flekel, Feldhaus, Engel, Ellis
Topic: Create an eSports Competition in June 2025 to raise
awareness of the one-year out anniversary to be held on
Fountain Square
November 26: Colosimo, Brewster, Baumgardner, Baker,
Armstrong
Topic: Create a legacy program where a new soccer field will
be built/dedicated during WC 2026

4. World Cup 2026: Cincinnati as a
Host City
*All groups must have full participation from all members
*Each presentation must include a PPT presentation,
PR/Event Plan and a draft press release announcing your
news

5. World Cup 2026: Cincinnati as a
Host City
PR/Event Plan Outline
*Objective of PR or Event Activity
*Target Audience(s)
*Key Messages to Drive Motivation for Your Target Audience
*Initiatives (Media Event, Special Event, etc.)
*Timeline of Activity for the Initiatives
*Personnel to complete the Initiatives
*Budget for Your Activity Only (not the entire project)

6. Trends Presentation Schedule
November 5: C. Miller, J. Miller, Minges, Myers, Ndonga
Topic: Community Relations and Sports
November 12: Nelson, Parsons, Potts, Ragland, Reed,
Regruth
Topic: Growth of the X Games. Why? Or Why Not?
November 19: Sasala, Shi, Tegeder, Woodcock, Wylie
Topic: Sports betting in America and how it will
impact attendance at live sporting events

7. Sports & Sponsorship
Key Terms
Sponsor Assets
Sponsor Benefits
Activation
Metrics

8. Sports & Sponsorship
Why do companies sponsor sports?
10 sponsorship opportunities (benefits/build assets) in
sports for brands/companies?
Top 3 best corporate sponsors in sports & why?
How can we measure successful sports sponsorships?