Media Discussion:Bubba vs. Tiger: Battle for TV Ratings: Worst since 2004@datdudebp re-signs with the Reds: 6 years, $72.5 million What else?
Sports Media Consumption Habits among U.S. College Students Goal: 400 survey responses by end of quarter
Crisis CommunicationsListen for at least two allegations http://www.youtube.com/watch?v=TRFzLUPVMBE
Crisis Communications*Develop a plan with contingencies*Name the spokesperson(s)*Share the plan with staff*Hold practice drills/media coaching*Be proactive in sharing news as available*Don’t hide from the media
Week of April 17 No CLASS: Attend a live sporting eventSubmit a 500-word opinionated column on whether or not the coach/manager should earn a contract extensionSource three “events, stats or happenings” from the game Submit a photo of your self at the game as part of the column Due in class on April 24
Week of April 24 Guest Lecturer:Former ESPN Anchor Betsy Ross on Sports Broadcast
Assignment due May 1 One-page essay, single spaced onthe SBJ article distributed in class on April 10