Sport in MediaLecture: 4.10.12University of Cincinnati    By Jackie Reau
Editing Quiz
Editing Quiz
Media Discussion:Bubba vs. Tiger: Battle for TV Ratings: Worst                 since 2004@datdudebp re-signs with the Reds...
Sports Media Consumption Habits  among U.S. College Students Goal: 400 survey responses by end of quarter
Crisis CommunicationsListen for at least two allegations http://www.youtube.com/watch?v=TRFzLUPVMBE
Crisis Communications*Develop a plan with contingencies*Name the spokesperson(s)*Share the plan with staff*Hold practice d...
Week of April 17    No CLASS: Attend a live sporting eventSubmit a 500-word opinionated column on whether or not the coach...
Week of April 24  Guest Lecturer:Former ESPN Anchor    Betsy Ross        on Sports Broadcast
Assignment due May 1  One-page essay, single spaced onthe SBJ article distributed in class on               April 10
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Sports and the Media, Lecture #3, 4-10-12

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Sports and the Media, Lecture #3, 4-10-12

  1. 1. Sport in MediaLecture: 4.10.12University of Cincinnati By Jackie Reau
  2. 2. Editing Quiz
  3. 3. Editing Quiz
  4. 4. Media Discussion:Bubba vs. Tiger: Battle for TV Ratings: Worst since 2004@datdudebp re-signs with the Reds: 6 years, $72.5 million What else?
  5. 5. Sports Media Consumption Habits among U.S. College Students Goal: 400 survey responses by end of quarter
  6. 6. Crisis CommunicationsListen for at least two allegations http://www.youtube.com/watch?v=TRFzLUPVMBE
  7. 7. Crisis Communications*Develop a plan with contingencies*Name the spokesperson(s)*Share the plan with staff*Hold practice drills/media coaching*Be proactive in sharing news as available*Don’t hide from the media
  8. 8. Week of April 17 No CLASS: Attend a live sporting eventSubmit a 500-word opinionated column on whether or not the coach/manager should earn a contract extensionSource three “events, stats or happenings” from the game Submit a photo of your self at the game as part of the column Due in class on April 24
  9. 9. Week of April 24 Guest Lecturer:Former ESPN Anchor Betsy Ross on Sports Broadcast
  10. 10. Assignment due May 1 One-page essay, single spaced onthe SBJ article distributed in class on April 10

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