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Social Media & Radio

Rowan Collinson
BBC Radio 2/6 Music
Some ‘Interesting’ examples Of Radio & Social
Media

Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=726544860693858&set=a.587817574566588.147789.579831765365169&type=1
Source: Social Media In Radio: https://www.facebook.com/photo.php?fbid=701244443223900&set=a.587817574566588.147789.579831765365169&type=1
Source: Shit Social Media In Radio: https://www.facebook.com/photo.php?
fbid=736703606344650&set=a.587817574566588.147789.579831765365169&type=1
“We focus on publishing content our readers
love so much they think it is worth sharing. It
sounds simple but it’s hard to do. ”
Jonah Peretti - CEO Buzzfeed
‘Why make your show
social?’
giving your
audience control

giving
tastemakers &
artists a stake

hand over
direct control
giving the
audience control
giving the
audience control
giving the
audience control
giving the
audience control
giving tastemakers and
artists a stake
giving tastemakers and
artists a stake
giving tastemakers and
artists a stake
giving tastemakers and
artists a stake
giving tastemakers and
artists a stake

Source: Digitalspy: http://www.digitalspy.co.uk/music/news/a445653/alunageorge-are-uks-most-blogged-about-artist-of2012.html
Source: NME:
http://www.nme.com/news/alunageorge/67770
hand over
direct control
hand over
direct control
hand over
direct control
two
screens
good, one
screen bad
what can
we learn?
it’s all about
communities

it’s not just
content, it’s a
conversation

make content?
be social
it’s all about
communities
it’s not just a programme, it’s a
conversation
make content?
be social!
Further Links/Case Studies
6 Music Greatest Hits
http://www.somethinelse.com/content/projects/6-music-greatest-hits/
Now Playing @6 Music
http://www.somethinelse.com/content/projects/case-study-now-playing6music/
6 Music T Shirt Day
http://www.bbc.co.uk/programmes/b03j0z3j/live

@RowanC

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