This document provides an overview of sport public relations and planning, including definitions, target audiences, key messages, tactics, timelines, budgets, and measurement. It discusses planning for a Cincinnati Cyclones hockey game promotion to sell tickets. Students are assigned to attend a live sporting event and write a game wrap report. A schedule is provided for current event presentations on various sports business topics like stadium tech upgrades, fan experiences, youth sports participation, and ESPN subscriber growth.

1. Sport PR
Lecture: 9.4.18
University of Cincinnati
By Jackie Reau

2. Editing Quiz

3. The Ohio State University
football issue & media
#1: Buckeyes Against Domestic Violence
#2: OSU Alumni Chapter of Columbus
#3: Nike
#4: Title IX Commission of NCAA
#5: Faculty Senate of OSU

4. Public Relations (definition):
Effectively communicating to influence
behavior

5. Public Relations Planning
Objective
Target Audiences (internal and external)
Key Messages for Each Audience
Tactics
Timeline of Activity/Responsible Staff
Budget
Measurement

6. Public Relations Planning
Objective
*Tie objective(s) to a business initiative,
i.e. sell 1,000 tickets to the UC vs. XU
baseball game

7. Public Relations Planning
Target Audiences
*internal and external

8. Public Relations Planning
Key Messages for Each Audience
*Call-to-action to motivate desired
behavior
-Buy tickets today by 5 p.m.

9. Public Relations Planning
Tactics
*Press release
*Media event/press conference
*Digital communications (email, social
media, website, search engine
optimization)
*Special event
*Grassroots effort
*Community relations

10. Public Relations Planning
Timeline of Activity/Responsible Staff
*Week of February 2
-Draft press release for approval
-Jackie Reau
-Finalize budget for February 16 media
preview
-Jackie Reau

11. Public Relations Planning
Budget
*Media Preview
-Food and beverage: $250
-Media Guides: $100
-A/V: $500
-Postage for invitations: $40
Total: $890

12. Public Relations Planning
Measurement
*Tied to business objectives
-# of tickets sold
-Attendance at event
-Media impressions/earned media value

13. Public Relations Plan:
In-Class Exercise: Cincinnati
Cyclones Sell Out, 16,000 fans
First Face-Off - Saturday, October 13th -
First game of the new season.
Promotion is very fan friendly - $1 pizza,
soda, hotdogs, and beer plus the first
5,000 fans will receive a Cyclones
Calendar.

14. Game Wrap Exercise
-No class lecture next Tuesday, Sept. 11
-Attend a live sporting event to write a
game wrap
-Game wrap due in class, typed on
September 18

15. Game Wrap Overview
https://www.usatoday.com/story/sports/nfl/2017/10/02/chiefs-stay-
unbeaten-defeat-redskins-kansas-city-monday-night/726114001/
Headline
Byline: your name
Lead: who, what, where, when, score
Highlights of the game, milestones by
players, team

16. Game Wrap Prep
Pull rosters of both teams
Read game notes to determine any
team, coach or player milestone (going
for their 10th
shutout)
Take paper and pen and record scoring
drives and time of game

17. Current Event Schedule
This is an individual assignment and presentation.
Choose a topic based on the subject
provided with an “a-ha moment”
Cite two sources in your research
Create a presentation with at least three
PP slides to share in class on your
assigned date in less than five minutes

18. Presentation Schedule
September 25: Spencer, Stolly, Summers, Switzer, Sam-
Turay
Topic: Tech in Sports Stadiums: Upgrade Needed
October 2: Raup, Richter, Riley, Rojas Cerruty, Schumann
Topic: Trends in Sports Fan Experiences
October 9: Mitchell, Murphy, Mutlu, Newman, Jones
Topic: Youth Sports Participation in America
October 16: Knorr, Lancaster, Martella, Metzger, Thaboune
Topic: Fantasy Football Participation in America

19. Presentation Schedule
October 30: Harris, Holden, Hudson, Irby, Vanlinge
Topic: Revenue Model of a College Bowl Game
November 6: Eaton, Feltner, Glover, Goings, Vannette
Topic: Community Relations and Sports
November 13: Chamber, Crouse, Deanna, Duff, Walker
Topic: Growth of the X Games. Why?
November 20: Alf, Ball, Bojang, Bumpass, Zamrik
Topic: How ESPN can regain subscribers
new programming