Chapter 3: Knowledge Creation and Knowledge Architecture




ADP1 Develop Knowledge Management Solutions
Chapter 3: Knowledge Creation and Knowledge Architecture




   Challenges in building KM Systems
   Compare KMSLC and CSLC
   Knowledge Management System Life
    Cycle (8 Stages)




                                                           3-2
Chapter 3: Knowledge Creation and Knowledge Architecture




       Knowledge Creation and Sharing
       Knowledge Infrastructure
       Knowledge Management
        Architecture
       Build versus Buy Decision



                                                           3-3
Chapter 3: Knowledge Creation and Knowledge Architecture




      Dynamic activity that
       can enhance
       organization success and
       economic well-being
      Driver of innovation
      Involves knowledge
       acquisition, selection, g
       eneration and sharing
      Maturation - translates
       experience into
       knowledge
                                                           3-4
Chapter 3: Knowledge Creation and Knowledge Architecture




                    Initial
                  knowledge

                                            Outcome is
                                             realized
     Team performs
         a job                                             Outcome compared
                                                                to action

        New knowledge
      reusable by same
       team on next job
                                                            New experience/
                                  Knowledge                knowledge gained
                                 captured and
                               codified in a form
                               usable by others

                                                                       3-5
Chapter 3: Knowledge Creation and Knowledge Architecture




Compensation                                Personality
                                                            Organizational
Recognition                                                    culture
Ability utilization
                                            Lack of
Creativity                                  Vocational        Knowledge
Good work environment                       reinforcers        sharing
Autonomy
Job security                                Attitude
Moral values                                                   Company
                                                             strategies and
Advancement                                                     policies
Variety                                   Work Norms
Achievement
Independence
Social status
                                                                   3-6
Chapter 3: Knowledge Creation and Knowledge Architecture




              TACIT TO TACIT                                TACIT TO EXPLICIT
             (SOCIALIZATION)                               (EXTERNALIZATION)

       e.g., Individual and/or Team                  e.g., Documenting a Team
                Discussions                                   Meeting


            EXPLICIT TO TACIT                         EXPLICIT TO EXPLICIT
           (INTERNALIZATION)                            (COMBINATION)

          e.g., Learn from a report                 e.g., Create a Website from
           and Deduce new ideas                        some form of explicit
                                                    knowledge; Email a Report
                                                                          3-7
Chapter 3: Knowledge Creation and Knowledge Architecture




     The model focuses on
      tacit knowledge and use
      of technology to
      generate or transmit such
      knowledge to others

     The key to knowledge
      creation lies in the way
      knowledge is being
      mobilized and converted
      through technology
                                                           3-8
Chapter 3: Knowledge Creation and Knowledge Architecture




   Content core: Identify
    knowledge centres                                      People
                                                                     Content


   People core: Evaluate                                           Technology
    employee profiles
   Technical core: The totality of
    technology (S/W and H/W)
    required to operate the
    knowledge environment
                                                                               3-9
Chapter 3: Knowledge Creation and Knowledge Architecture




     Job skills,                                                   Competition data,
     Training                                                      Sales volume,
                                                                   Leader sales data


                          HUMAN
                          RESOURCES
                                                           SALES



                                                           CUSTOMER
                                                           SERVICES
                              MARKETING
    Strategies
    Tools                                                          Complaint rate,
    R&D                                                            Satisfaction survey
    Advertising

                                                                               3-10
Chapter 3: Knowledge Creation and Knowledge Architecture




                                  Evaluate Existing
                                   Infrastructure

                                 Form the KM Team

                                 Knowledge Capture


Iterative Rapid                 Design KM Blueprint         ← Architecture
                                                                  KM
  Prototyping
                             Verify and validate the KM
                                      System

                             Implement the KM System

                                Manage Change and
                                Rewards Structure

                              Post-system evaluation
                                                                   3-11
Chapter 3: Knowledge Creation and Knowledge Architecture
                                                            .....


Layer                   User1                        User2                 …         Usern

1                                         User Interface
                         (Web browser software installed on each user’s PC)

                                  Authorized access control
2                        (e.g., security, passwords, firewalls, authentication)

                           Collaborative intelligence and filtering
3                 (intelligent agents, network mining, customization, personalization)

                                  Knowledge-enabling applications
4          (customized applications, skills directories, videoconferencing, decision support systems,
                                     group decision support systems tools)

                                             Transport
5                 (e-mail, Internet/Web site, TCP/IP protocol to manage traffic flow)

                                             Middleware
6                   (specialized software for network management, security, etc.)

                                      The Physical Layer
                                         (repositories, cables)
7




              Databases           Legacy applications              Groupware               Data warehousing
                                     (e.g., payroll)          (document exchange,           (data cleansing,
                                                                  collaboration)              data mining)
                                                                                                           3-12
Chapter 3: Knowledge Creation and Knowledge Architecture




     Visualize the building blocks of a KM
      system in the form of layers

     User Interface being the least
      technical, and data repository the
      most technical

     These layers represent internal
      technologies of the company
                                                           3-13
Chapter 3: Knowledge Creation and Knowledge Architecture




     Interface between users
      and the KM system
     Usually as a web browser
     The goal is to remove
      barriers to information
      and tacit (made explicit)
      knowledge represented
      in the data repositories

                                                           3-14
Chapter 3: Knowledge Creation and Knowledge Architecture




     User interface should be
      consistent, relevant, visual
      ly clear, easy to
      navigate, and easy to use

     Usability testing by the
      actual users is the final
      test of acceptability

                                                           3-15
Chapter 3: Knowledge Creation and Knowledge Architecture




     Maintains security and
      ensures authorized
      access to the
      knowledge stored in
      company’s repositories

     Access points can be
      intranet, Internet, and
      extranet
                                                           3-16
Chapter 3: Knowledge Creation and Knowledge Architecture




            Internet                                           Extranet
                                     Intranet
              Public                                          Clients
                                      Company                  Suppliers
                                                               Vendors
                                                               Partners
                                                               Customers
                               •Human resource
   •News/events
                               information
                                                           • Product   information
   •Marketing
                               •Production
   •E-commerce                 information                 •Sales information

   •Careers                    •Sales                      •Collaboration/cooperation
                               information
                               •Strategic plans
                                                                             3-17
Chapter 3: Knowledge Creation and Knowledge Architecture




     Personalized views
      based on roles and
      stored knowledge

     Intelligent agents to
      reduce search time
      for needed
      information

                                                           3-18
Chapter 3: Knowledge Creation and Knowledge Architecture




   Referred to as value-added layer

   Provides knowledge bases, discussion
    databases, automation tools, etc.

   Ultimate goal: demonstrate by
    knowledge sharing how employees’
    performances are improved
                                                           3-19
Chapter 3: Knowledge Creation and Knowledge Architecture




 Most technical layer to
  implement
 Includes
  LANs, WANs, intranets, extr
  anets, and the Internet
 Ensures that the company
  will become a network of
  relationships
 Considers
  multimedia, URLs, graphics,
   connectivity speeds, and
                                                           3-20
Chapter 3: Knowledge Creation and Knowledge Architecture




   Focus on interfacing with
    legacy systems and
    programs residing on
    other platforms
   Designer should address
    databases and
    applications with which
    KM system interfaces
   Makes it possible to
    connect between old
    and new data formats
                                                           3-21
Chapter 3: Knowledge Creation and Knowledge Architecture




  Bottom layer in the KM
   architecture
  Represents the
   physical layer where
   repositories are
   installed
  Includes data
   warehouses, legacy
   applications, operation
   al databases, and
   special applications for
   security and traffic                                    3-22
Chapter 3: Knowledge Creation and Knowledge Architecture




   Trend is toward ready-to-
    use, generalized software
    packages
   Outsourcing is also a trend,
    releasing technological
    design to outsiders
   Regardless of choice, it is
    important to set criteria for
    the selection
   Question of who owns the
    KM system should be
                                                           3-23
Chapter 3: Knowledge Creation and Knowledge Architecture




                                                           3-24
Chapter 3: Knowledge Creation and Knowledge Architecture




   Assume you are the
    person responsible for
    making decision on a KM
    project
   How would you decide
    to build or buy?
   Based on the key
    elements compared, and
   The current state of your
    organization
    preparedness (thinking in
    terms of maturity in layers                            3-25
Chapter 3: Knowledge Creation and Knowledge Architecture




   Culture
    — getting people to share
     knowledge
   Knowledge evaluation
    — assessing the worth of knowledge
     across the firm
   Knowledge processing
    — documenting how decisions are
     reached
   Knowledge implementation
    — organizing knowledge and
     integrating it with the processing
     strategy for final deployment                         3-26
Chapter 3: Knowledge Creation and Knowledge Architecture


      Conventional                                               KM System
                                         versus
    System Life Cycle                                            Life Cycle
     Recognition of Need and                                   Evaluate Existing
        Feasibility Study                                       Infrastructure

     Functional Requirements                                  Form the KM Team
          Specifications
                                                              Knowledge Capture
      Logical Design (master                Iterative
           design plan)
                                                             Design KMS Blueprint
     Physical Design (coding)
                                                           Verify and validate the KM
                                                                    System
                Testing
                                        Iterative
                                                           Implement the KM System
      Implementation (file
    conversion, user training)
                                                             Manage Change and
                                                             Rewards Structure
  Operations and Maintenance

                                                            Post-system evaluation
                                                                                   2-27
Chapter 3: Knowledge Creation and Knowledge Architecture




Attribute                                    User                  Expert
Dependence on system                High                   Low to nil

Cooperation                      Usually cooperative       Cooperation not
                                                           required

Tolerance for ambiguity Low                                High

Knowledge of problem               High                    Average/low

Contribution to system Information                         Knowledge/expertise

System user                      Yes                       No

Availability for system
builder                          Readily available         Not readily available

                                                                      3-28
Chapter 3: Knowledge Creation and Knowledge Architecture




     Evaluate existing infrastructure
     Form the KM team
  Knowledge capture
  Design KM blueprint (master plan)
  Test the KM system
     Implement the KM system
     Manage change and reward structure
     Post-system evaluation

                                                           3-29
Chapter 3: Knowledge Creation and Knowledge Architecture




Option      Cost                             Time Factor         Customization
In-house    Usually high                     Much shorter than   High, depending
development                                  development by        on quality of
                                             user                 staff

Development Usually low                      Depends on skills High to the user
by end users                                 set, system priority, specifications
                                              and so forth

Outsourcing Medium to high Shorter than                          High
                           in-house

Off-the-shelf Low to medium Nil                                  Usually up to
Solution                                                         80% usable
                                                                     3-30
Chapter 3: Knowledge Creation and Knowledge Architecture




                    Initial
                  knowledge

                                            Outcome
                                           is realized

           Team performs
               a job                                         Outcome
                                                             compared
                                                              to action
            New knowledge
          reusable by same
           team on next job
                                                              New
                                      Knowledge            experience/
                                     captured and          knowledge
                                      codified in a          gained
                                    form usable by
                                        others
                                                                          3-31

Lecture 3 - KNOWLEDGE CREATION AND KNOWLEDGE MANAGEMENT ARCHITECTURE

  • 1.
    Chapter 3: KnowledgeCreation and Knowledge Architecture ADP1 Develop Knowledge Management Solutions
  • 2.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Challenges in building KM Systems  Compare KMSLC and CSLC  Knowledge Management System Life Cycle (8 Stages) 3-2
  • 3.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Knowledge Creation and Sharing  Knowledge Infrastructure  Knowledge Management Architecture  Build versus Buy Decision 3-3
  • 4.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Dynamic activity that can enhance organization success and economic well-being  Driver of innovation  Involves knowledge acquisition, selection, g eneration and sharing  Maturation - translates experience into knowledge 3-4
  • 5.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Initial knowledge Outcome is realized Team performs a job Outcome compared to action New knowledge reusable by same team on next job New experience/ Knowledge knowledge gained captured and codified in a form usable by others 3-5
  • 6.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Compensation Personality Organizational Recognition culture Ability utilization Lack of Creativity Vocational Knowledge Good work environment reinforcers sharing Autonomy Job security Attitude Moral values Company strategies and Advancement policies Variety Work Norms Achievement Independence Social status 3-6
  • 7.
    Chapter 3: KnowledgeCreation and Knowledge Architecture TACIT TO TACIT TACIT TO EXPLICIT (SOCIALIZATION) (EXTERNALIZATION) e.g., Individual and/or Team e.g., Documenting a Team Discussions Meeting EXPLICIT TO TACIT EXPLICIT TO EXPLICIT (INTERNALIZATION) (COMBINATION) e.g., Learn from a report e.g., Create a Website from and Deduce new ideas some form of explicit knowledge; Email a Report 3-7
  • 8.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  The model focuses on tacit knowledge and use of technology to generate or transmit such knowledge to others  The key to knowledge creation lies in the way knowledge is being mobilized and converted through technology 3-8
  • 9.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Content core: Identify knowledge centres People Content  People core: Evaluate Technology employee profiles  Technical core: The totality of technology (S/W and H/W) required to operate the knowledge environment 3-9
  • 10.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Job skills, Competition data, Training Sales volume, Leader sales data HUMAN RESOURCES SALES CUSTOMER SERVICES MARKETING Strategies Tools Complaint rate, R&D Satisfaction survey Advertising 3-10
  • 11.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Evaluate Existing Infrastructure Form the KM Team Knowledge Capture Iterative Rapid Design KM Blueprint ← Architecture KM Prototyping Verify and validate the KM System Implement the KM System Manage Change and Rewards Structure Post-system evaluation 3-11
  • 12.
    Chapter 3: KnowledgeCreation and Knowledge Architecture ..... Layer User1 User2 … Usern 1 User Interface (Web browser software installed on each user’s PC) Authorized access control 2 (e.g., security, passwords, firewalls, authentication) Collaborative intelligence and filtering 3 (intelligent agents, network mining, customization, personalization) Knowledge-enabling applications 4 (customized applications, skills directories, videoconferencing, decision support systems, group decision support systems tools) Transport 5 (e-mail, Internet/Web site, TCP/IP protocol to manage traffic flow) Middleware 6 (specialized software for network management, security, etc.) The Physical Layer (repositories, cables) 7 Databases Legacy applications Groupware Data warehousing (e.g., payroll) (document exchange, (data cleansing, collaboration) data mining) 3-12
  • 13.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Visualize the building blocks of a KM system in the form of layers  User Interface being the least technical, and data repository the most technical  These layers represent internal technologies of the company 3-13
  • 14.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Interface between users and the KM system  Usually as a web browser  The goal is to remove barriers to information and tacit (made explicit) knowledge represented in the data repositories 3-14
  • 15.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  User interface should be consistent, relevant, visual ly clear, easy to navigate, and easy to use  Usability testing by the actual users is the final test of acceptability 3-15
  • 16.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Maintains security and ensures authorized access to the knowledge stored in company’s repositories  Access points can be intranet, Internet, and extranet 3-16
  • 17.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Internet Extranet Intranet Public Clients Company Suppliers Vendors Partners Customers •Human resource •News/events information • Product information •Marketing •Production •E-commerce information •Sales information •Careers •Sales •Collaboration/cooperation information •Strategic plans 3-17
  • 18.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Personalized views based on roles and stored knowledge  Intelligent agents to reduce search time for needed information 3-18
  • 19.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Referred to as value-added layer  Provides knowledge bases, discussion databases, automation tools, etc.  Ultimate goal: demonstrate by knowledge sharing how employees’ performances are improved 3-19
  • 20.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Most technical layer to implement  Includes LANs, WANs, intranets, extr anets, and the Internet  Ensures that the company will become a network of relationships  Considers multimedia, URLs, graphics, connectivity speeds, and 3-20
  • 21.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Focus on interfacing with legacy systems and programs residing on other platforms  Designer should address databases and applications with which KM system interfaces  Makes it possible to connect between old and new data formats 3-21
  • 22.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Bottom layer in the KM architecture  Represents the physical layer where repositories are installed  Includes data warehouses, legacy applications, operation al databases, and special applications for security and traffic 3-22
  • 23.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Trend is toward ready-to- use, generalized software packages  Outsourcing is also a trend, releasing technological design to outsiders  Regardless of choice, it is important to set criteria for the selection  Question of who owns the KM system should be 3-23
  • 24.
    Chapter 3: KnowledgeCreation and Knowledge Architecture 3-24
  • 25.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Assume you are the person responsible for making decision on a KM project  How would you decide to build or buy?  Based on the key elements compared, and  The current state of your organization preparedness (thinking in terms of maturity in layers 3-25
  • 26.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Culture — getting people to share knowledge  Knowledge evaluation — assessing the worth of knowledge across the firm  Knowledge processing — documenting how decisions are reached  Knowledge implementation — organizing knowledge and integrating it with the processing strategy for final deployment 3-26
  • 27.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Conventional KM System versus System Life Cycle Life Cycle Recognition of Need and Evaluate Existing Feasibility Study Infrastructure Functional Requirements Form the KM Team Specifications Knowledge Capture Logical Design (master Iterative design plan) Design KMS Blueprint Physical Design (coding) Verify and validate the KM System Testing Iterative Implement the KM System Implementation (file conversion, user training) Manage Change and Rewards Structure Operations and Maintenance Post-system evaluation 2-27
  • 28.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Attribute User Expert Dependence on system High Low to nil Cooperation Usually cooperative Cooperation not required Tolerance for ambiguity Low High Knowledge of problem High Average/low Contribution to system Information Knowledge/expertise System user Yes No Availability for system builder Readily available Not readily available 3-28
  • 29.
    Chapter 3: KnowledgeCreation and Knowledge Architecture  Evaluate existing infrastructure  Form the KM team  Knowledge capture  Design KM blueprint (master plan)  Test the KM system  Implement the KM system  Manage change and reward structure  Post-system evaluation 3-29
  • 30.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Option Cost Time Factor Customization In-house Usually high Much shorter than High, depending development development by on quality of user staff Development Usually low Depends on skills High to the user by end users set, system priority, specifications and so forth Outsourcing Medium to high Shorter than High in-house Off-the-shelf Low to medium Nil Usually up to Solution 80% usable 3-30
  • 31.
    Chapter 3: KnowledgeCreation and Knowledge Architecture Initial knowledge Outcome is realized Team performs a job Outcome compared to action New knowledge reusable by same team on next job New Knowledge experience/ captured and knowledge codified in a gained form usable by others 3-31