A look at corporate
learning, technology and trends

#kineobreakfast
City & Guilds Group

2 million awards
500 qualifications
10,000 centres

Over 200 staff

80 countries

8 countries
150 blue chip
clients
Ranked # 1
Over 200
organisations
1 million + users
65 Partners

750,000 awards
35,000 members
Working with the world’s leading
organisations...

....to improve Performance through Learning & Technology
UK 2013
Elearning Company
of the Year
Top e-learning
content development
company in the US in
2013
Won a Brandon Hall
Gold award for our work
with Warner Bros in US
Won a Brandon Hall
Silver award for our work
with PwC in Oct 2013
Australia 2013
Platinum Award for
Most Innovative Elearning Design
Technology For Adapt
Won best open
source project in New
Zealand 2012

6
Insights are the new
currency...
What
challenges, trends
, issues?
Learning
at the
speed
of need
Learners,
companies
won’t wait...
1

Learning is pervasive
Learning is
continuous, collaborative &
connected.

Lives outside a learning
management system.
70 : 20 : 10

33 : 33 : 33
12
Learning always taken
many forms:
- problem solving
- watching
- trial and error
- imitating
- coaching
- feedback
- conversation

- helping others
- enquiry
- critical thinking
- listening
- writing
- reflecting
- competing
Informal content expanding e.g.
Google, ebooks, videos, podcasts, blog
articles, slides, webinars, etc.
Social learning expanding through online
networks, that allow commenting, ratings, and
sharing.
2

Assessment is different
in a pervasive learning
world
Open Badges
3

Design and delivery
challenges
Workforces more global, more mobile
Speed of change - legislation, products
Technology - multiple devices
How many devices do
you use in a typical day?
(Desktop, laptop, smartphones, tablets)
1.
2.
3.
4.

One
Two
Three
More than 3
One version that responds
not multiple versions
4

Design higher empathy learning
Adaptive and personalised learning
approaches
High system
Online
Compliance

Adaptive &
personalised
Contribute &
collaborate
Immersive
& real

Low empathy

High empathy
Coaching

Resources
Books

Mentoring

Low system
The web moving this way
Amazon and Google are highly
personalised based on your behaviour
Amazon knows what sites you visited, what
you looked at, prices you were
offered, where your mouse hovered.....
Learning Sites
We track and record
learning, mostly so we can report
on activity, progress, and
completion

Commercial Sites
Track activity so can change what
is provided to us on the next visit
eg adverts, offers, content
31
High system

Low empathy

High empathy

Low system
5

Line managers remain critical
Higher empathy approaches
-

Coaching
Mentoring
Feedback
Reflection
6

Never underestimate the power of
learners to help each other and
learn from each other
Users forming their own groups and
seeking help from their networks
Social learning
Users adopting new
technologies
- Facebook Groups
- Webinars
Users not waiting
7

Danger Informal Learning Becomes
Chaotic

How can we guide learners?
Provide resources not
courses.
Curate content.
Content Authority - Authorship

Google concerned
with the author and
their authority in the
topic, now tracks
authors and displays
them.
Content Authority - Social Signals

Number of shares
signals how
valuable content is.
8

Internal staff development

Recruit for
attitude, motivation, …‘Will not
skill’

Growth in Apprenticeships
9

More for less
More for less
Business case
Focus on benefits
Utilise lower cost
methods
- Open source
- Rapid tools
10

Where web technology
goes, learning will follow
Hummingbird – First new Google
Algorithm for 10 years

Semantic search understands
meaning....
Users asking questions not
searching keywords....
Predicts what you want....
53
Google Now
Provides what you need before you
ask for it:
- Weather

- Travel, traffic
- Company information

- People information
If Google was building
an LMS....
Provide what you need before you ask for it
Instantly available on all devices
Voice search

Personalised results
Guide you to resources based on author authority & social
signals

Content seamlessly works across all devices
Content itself be immersive, adapt to your needs
Assess and recognise learning wherever it takes place
In Summary
The future is not what it was...
What can you do?
1. Establish a culture of pervasive learning
Curate, cultivate , celebrate – don’t control

2. Increase empathy in your learning experiences
Show people you care – diagnostic, support, manager follow through

3. Let Google lead – but don’t fall too far behind
How can you personalise results in your LMS and systems?
Can you offer meaningful suggestions to learners?
What can you do?
4. Improve systems, reduce their cost technology
Open source / authoring tools
Spend on distribution as well as content (and it’s cheap)

5. Make it personal
Starts with how we engage and reach
Tailor message to channel and audience
What can you do?
6. Make assessment an experience not an event
Think beyond the test, continuous and multi-channel
Social participation as assessment?

7. Follow the money and prove the value
ROI still key but include Google Analytics in your measure too

8. Empathise with and enable your line managers
They are your empathy agents – are they looked after?
What can you do?
9. Be a consultant
It’s up to us to drive change - one project at a time
“We need to make from taking orders for more of the same to
saying let’s do it differently”

10. Become an authority
“Design and delivery is a commodity, expertise is a differentiator”
Show your expertise – share inside and outside via Social Media
Be relentless – be pervasive
We love
To share
Giving back to our
community
Open Sourcing our Adapt Authoring Tool

Making our elearning framework
freely available

Creating a
community to
develop the
tool
collaboratively

Already have
collaborators
supporting the
project

Join in!
Adapt.community.org
Introducing the

Apprenticeship
E-learning Academy
We aim to create the UK’s first
apprenticeship-based academy
for skills & employment in the
e-learning industry
Agreed national standards for key
e-learning roles.
Thank you
Report and lots more available at
www.kineo.com/resources
twitter @steverayson @stephentwalsh
stephen.walsh@kineo.com
steve.rayson@kineo.com

Learning Insights 2013 - Kineo

  • 1.
    A look atcorporate learning, technology and trends #kineobreakfast
  • 2.
    City & GuildsGroup 2 million awards 500 qualifications 10,000 centres Over 200 staff 80 countries 8 countries 150 blue chip clients Ranked # 1 Over 200 organisations 1 million + users 65 Partners 750,000 awards 35,000 members
  • 3.
    Working with theworld’s leading organisations... ....to improve Performance through Learning & Technology
  • 4.
  • 5.
    Top e-learning content development companyin the US in 2013 Won a Brandon Hall Gold award for our work with Warner Bros in US Won a Brandon Hall Silver award for our work with PwC in Oct 2013
  • 6.
    Australia 2013 Platinum Awardfor Most Innovative Elearning Design Technology For Adapt Won best open source project in New Zealand 2012 6
  • 7.
    Insights are thenew currency...
  • 8.
  • 9.
  • 10.
    1 Learning is pervasive Learningis continuous, collaborative & connected. Lives outside a learning management system.
  • 11.
    70 : 20: 10 33 : 33 : 33
  • 12.
  • 13.
    Learning always taken manyforms: - problem solving - watching - trial and error - imitating - coaching - feedback - conversation - helping others - enquiry - critical thinking - listening - writing - reflecting - competing
  • 14.
    Informal content expandinge.g. Google, ebooks, videos, podcasts, blog articles, slides, webinars, etc. Social learning expanding through online networks, that allow commenting, ratings, and sharing.
  • 15.
    2 Assessment is different ina pervasive learning world
  • 18.
  • 19.
  • 20.
    Workforces more global,more mobile Speed of change - legislation, products Technology - multiple devices
  • 21.
    How many devicesdo you use in a typical day? (Desktop, laptop, smartphones, tablets) 1. 2. 3. 4. One Two Three More than 3
  • 25.
    One version thatresponds not multiple versions
  • 27.
    4 Design higher empathylearning Adaptive and personalised learning approaches
  • 28.
    High system Online Compliance Adaptive & personalised Contribute& collaborate Immersive & real Low empathy High empathy Coaching Resources Books Mentoring Low system
  • 29.
    The web movingthis way Amazon and Google are highly personalised based on your behaviour Amazon knows what sites you visited, what you looked at, prices you were offered, where your mouse hovered.....
  • 30.
    Learning Sites We trackand record learning, mostly so we can report on activity, progress, and completion Commercial Sites Track activity so can change what is provided to us on the next visit eg adverts, offers, content
  • 31.
  • 32.
    High system Low empathy Highempathy Low system
  • 33.
  • 34.
  • 35.
    6 Never underestimate thepower of learners to help each other and learn from each other
  • 36.
    Users forming theirown groups and seeking help from their networks
  • 37.
    Social learning Users adoptingnew technologies - Facebook Groups - Webinars Users not waiting
  • 38.
    7 Danger Informal LearningBecomes Chaotic How can we guide learners? Provide resources not courses. Curate content.
  • 42.
    Content Authority -Authorship Google concerned with the author and their authority in the topic, now tracks authors and displays them.
  • 43.
    Content Authority -Social Signals Number of shares signals how valuable content is.
  • 44.
    8 Internal staff development Recruitfor attitude, motivation, …‘Will not skill’ Growth in Apprenticeships
  • 45.
  • 46.
    More for less Businesscase Focus on benefits
  • 47.
    Utilise lower cost methods -Open source - Rapid tools
  • 49.
    10 Where web technology goes,learning will follow
  • 52.
    Hummingbird – Firstnew Google Algorithm for 10 years Semantic search understands meaning.... Users asking questions not searching keywords.... Predicts what you want....
  • 53.
  • 54.
    Google Now Provides whatyou need before you ask for it: - Weather - Travel, traffic - Company information - People information
  • 55.
    If Google wasbuilding an LMS.... Provide what you need before you ask for it Instantly available on all devices Voice search Personalised results Guide you to resources based on author authority & social signals Content seamlessly works across all devices Content itself be immersive, adapt to your needs Assess and recognise learning wherever it takes place
  • 56.
    In Summary The futureis not what it was...
  • 57.
    What can youdo? 1. Establish a culture of pervasive learning Curate, cultivate , celebrate – don’t control 2. Increase empathy in your learning experiences Show people you care – diagnostic, support, manager follow through 3. Let Google lead – but don’t fall too far behind How can you personalise results in your LMS and systems? Can you offer meaningful suggestions to learners?
  • 58.
    What can youdo? 4. Improve systems, reduce their cost technology Open source / authoring tools Spend on distribution as well as content (and it’s cheap) 5. Make it personal Starts with how we engage and reach Tailor message to channel and audience
  • 59.
    What can youdo? 6. Make assessment an experience not an event Think beyond the test, continuous and multi-channel Social participation as assessment? 7. Follow the money and prove the value ROI still key but include Google Analytics in your measure too 8. Empathise with and enable your line managers They are your empathy agents – are they looked after?
  • 60.
    What can youdo? 9. Be a consultant It’s up to us to drive change - one project at a time “We need to make from taking orders for more of the same to saying let’s do it differently” 10. Become an authority “Design and delivery is a commodity, expertise is a differentiator” Show your expertise – share inside and outside via Social Media Be relentless – be pervasive
  • 61.
    We love To share Givingback to our community
  • 62.
    Open Sourcing ourAdapt Authoring Tool Making our elearning framework freely available Creating a community to develop the tool collaboratively Already have collaborators supporting the project Join in! Adapt.community.org
  • 63.
    Introducing the Apprenticeship E-learning Academy Weaim to create the UK’s first apprenticeship-based academy for skills & employment in the e-learning industry Agreed national standards for key e-learning roles.
  • 64.
    Thank you Report andlots more available at www.kineo.com/resources twitter @steverayson @stephentwalsh stephen.walsh@kineo.com steve.rayson@kineo.com

Editor's Notes

  • #5 Not just opened offices in the US but now acknowledged as the leading elearningdevt company in the US. Been there 5 years. Not sure people in the Uk appreciate how much time we spend with our US clients and building our brand in the US.
  • #6 Not just opened offices in the US but now acknowledged as the leading elearningdevt company in the US. Been there 5 years. Not sure people in the Uk appreciate how much time we spend with our US clients and building our brand in the US.
  • #7 In Pacific our adapt tool won the prestigious platinum award, top award, at the learnx awards. Kineo recognised globally.Ref logo – 2012.
  • #10 Consumerisation of IT
  • #11 BP IT&S – Rory SonyEE
  • #16 Easyjet badge (Induction)- RoryMozilla.org siteGoogle Analytics – Sony