This document discusses best practices for content marketing including research, amplification, and monitoring. It recommends researching audience questions, trending content, popular formats and authors, and competitors' strategies to identify engaging content ideas. For amplification, it suggests tracking who shares content and using influencers and Facebook. Monitoring involves using alerts to track trends, benchmarks, new mentions, links and content. The key is using data from research on shared content to create timely, relevant content and be first to comment on trending stories to build engagement.

1. Content Marketing Best Practice
Research, Amplification & Monitoring

2. Good Content Marketing is…
Creating & distributing valuable,
relevant, timely and consistent content
to build an audience.

3. Most content gets few shares
and even fewer links
Content Sample Average Total
Shares
Median
Shares
Average
Referring
domain links
Median
Referring
domain links
Random sample
of posts (99,941)
257 8 0.75 0

4. Possible Reasons
• Research – not researching content that
resonates with the audience
• Amplification – no amplification strategy and
assuming people will find your content
• Monitoring - not monitoring trends and
adjusting content or acting quickly enough

5. Content Marketing Strategy
Research
What questions are being
asked
What content is resonating
Current trends
What formats are working
Popular authors
Use alerts to stay updated
What are competitors doing
Identifying content
opportunities
Generating content ideas
Monitoring
Trending content
Current issues
Content benchmarks
Use alerts to track
- New mentions
- New links
- New content published
Amplification
Links, shares & paid
Who is amplifying content
Influencers & outreach
Role of Facebook

6. Content Research

7. You need data not hunches and Hippos

8. Research the content your
audience loves
What do they
share?
What do they
find helpful?

9. What are most shared posts in your area?

10. Timely :What content is engaging
your audience right now?

11. Create A Competitive Edge
By knowing what content matters to your audience
right now you can:
– be the first to share viral content
– the first to comment and share viewpoints
– create content quickly around the stories that
matter most to your audience
In short, create a deeper level of engagement and build
credibility.

12. Which sites are winning?
Most shared
domains for
content on
Kitchens on
Facebook

13. Track the winning sites
• Review their most shared content
• Be alerted :
– every time they publish new content
– when one of their stories starts to trend
– get a daily digest of their new links

14. Track volume of content published

15. What content formats engage your
audience?

16. Which networks work best for your
topics?

18. What Is Working For Competitors?

19. View Their Most Shared Content

20. Amplification
How is content amplified?

21. Facebook now drives 25% of all traffic to websites

22. What is Working On Facebook?
Use BuzzSumo’s Facebook Analyzer Tool to see trends and top performing content
for any topic or popular Facebook page.

23. What is Working On Facebook?
Example top questions for Halloween

24. Monitoring

25. Content Alerts

27. Track mentions over time

28. Content Marketing Strategy
Research
What questions are being
asked
What content is resonating
Current trends
What formats are working
Popular authors
Use alerts to stay updated
What are competitors doing
Identifying content
opportunities
Generating content ideas
Monitoring
Trending content & issues
Content benchmarks
Use alerts to track
- New mentions
- New links
- New content published
Amplification
Links, shares & paid
Who is amplifying content
Influencers & outreach
Role of Facebook

29. Thank You
@Buzzsumo @steverayson