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Cets 2014 devries elearning strategy session
The document discusses elements of a successful e-learning strategy. It provides examples of organizations that failed to implement successful e-learning programs due to a lack of strategy. A successful strategy considers goals, audiences, content, technology, financials, administration and support, and marketing. It is important to research needs, obtain stakeholder buy-in, and focus first on goals before selecting technologies.
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Cets 2014 devries elearning strategy session
- 1. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Elements of a Successful E-Learning Strategy By Jennifer De Vries, CPT
- 2. © 2009 BlueStreakLearning, LLC About Jennifer De Vries • Jennifer De Vries, MA, CPT, President and Chief Solutions Architect for BlueStreak Learning • Over 25 years of experience in the e-learning industry • Managed e-learning programs for Joint Commission, IBM, Motorola, Galileo International and Thomson/NETg • Researcher, writer and speaker at major training industry events
- 3. © 2009 BlueStreakLearning, LLC BlueStreak Learning Overview • BlueStreak Learning is a boutique, but full- service eLearning firm located in Central Florida and the Chicago area. • We offer three primary services – eLearning strategy consulting – eLearning technology selection • LMS • LCMS • Authoring tools – Custom eLearning course development
- 4. © 2009 BlueStreakLearning, LLC Agenda • Will last about 45 minutes • Topics covered: – Why Have an E-Learning Strategy – E-Learning Critical Success Factors – Choosing an E-Learning Technology Vendor – Q&A
- 5. © 2009 BlueStreakLearning, LLC Why E-Learning Strategy • Define and Meet Business Goals • Establish a Cohesive Learning Solution • Foundation for Sustainable Growth • Rationale for Organizational Development • Improved ROI
- 6. © 2009 BlueStreakLearning, LLC “Helpful Associations” • Wanted to offer e-learning courses to their 3000 members • Decided to resell library of off- the-shelf courses on topics like compliance and computer skills. • Courses available to members within a month • First year sales were about 10% of plan
- 7. © 2009 BlueStreakLearning, LLC “Open Door University” • Local university wanted to expand their market by offering distance learning • Purchased high-end video technology solution with grant funding • Developed courses for the distance learning program • Found that most potential students did not meet the minimum platform requirements to access courses
- 8. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #1 What do you think is the primary reason that these e-learning programs didn’t meet their goal?
- 9. © 2009 BlueStreakLearning, LLC The Standard Rationales These standard rationales are mostly FALSE … – Our audience doesn’t want e-learning – The general public thinks e-learning should be free – E-Learning isn’t the right solution for our organization
- 10. © 2009 BlueStreakLearning, LLC The REAL Reason In each of these cases … Managers never considered one or more critical elements of a successful e-learning strategy
- 11. © 2009 BlueStreakLearning, LLC Six Elements of an E-Learning Strategy E-Learning Program Goals Technology Financial Analysis Administration & Support MarCom Audiences & Content
- 12. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #2 Has your organization established an e-learning strategy?
- 13. © 2009 BlueStreakLearning, LLC E-Learning Strategy Survey Data 89% of respondents stated that having an e-learning strategy was either critical or very important to their professional success. Only 31% of respondents have an organizational e-learning strategy in place.
- 14. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #3 Which of these elements are included in your strategy? Elements are: • Organizational Goals • Audiences & Content • Technology • Financial Analysis • Support & Administration • Marketing/Communication
- 15. © 2009 BlueStreakLearning, LLC More Survey Data Strategic Element Percent Completed Technology 90% Audiences & Content 75% Organizational Goals 65% Support and Administration 60% Financial Analysis 50% Communication 45%
- 16. © 2009 BlueStreakLearning, LLC Set Goals, then Consider Other Elements E-Learning Program Goals Technology Financial Analysis Administration & Support MarCom Audiences & Content
- 17. © 2009 BlueStreakLearning, LLC Research Before Goal Setting • Research data is foundational • Conduct an audience needs assessment • Review team readiness – Educate existing team members – Hire consultants to fill gaps • Obtain executive direction and buy-in
- 18. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #4 How does an eLearning Needs Assessment differ from a Training Needs Assessment?
- 19. © 2009 BlueStreakLearning, LLC Defining the Goals Goals describe how the e-learning program will … – Meet the needs of your learners (customers) • Lower their educational cost • Improve their productivity or profitability – Ultimately help your organization (in business terms) • Save costs • Generate additional revenue • Improve customer satisfaction or loyalty
- 20. © 2009 BlueStreakLearning, LLC LMS (Learning Management System) Synchronous (Scheduled) Blended • Sync/Async • Face to Face Classroom *Note: Capabilities can vary by product Asynchronous (Self-Paced) AICC Collaborative Learn from each other Learning Technologies for Delivery
- 21. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #5 What type of eLearning do you offer or want to offer?
- 22. © 2009 BlueStreakLearning, LLC Sourcing Content Buy Selection considerations – Interactivity level – Quality level – Bandwidth and platform requirements Build • Reformat or develop from scratch? • Development processes and resources – High level process – Authoring software – Roles and responsibilities – Skills needed Course evaluation and revision?
- 23. © 2009 BlueStreakLearning, LLC Content Example: Supercharging PowerPoint with Articulate
- 24. © 2009 BlueStreakLearning, LLC Content Example: Recorded Session Conversion
- 25. © 2009 BlueStreakLearning, LLC Content Example: Scenario-based eLearning with Articulate Storyline
- 26. © 2009 BlueStreakLearning, LLC Discussion Question #6 • What topics would you like to offer in an e-learning format?
- 27. © 2009 BlueStreakLearning, LLC Financial Analysis • Three important calculations – Profit & Loss per year – Break-Even Analysis – ROI over 3 to 5 years • Consult with your finance department for assistance
- 28. © 2009 BlueStreakLearning, LLC The Need for Administration and Support E-Learning is a technology business – User-ids and passwords – Minimum platform requirements – Browsers and plug-ins – Firewalls – Bandwidth – Upgrades and enhancements
- 29. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Discussion Question #7 Who will answer the phone calls and emails from learners?
- 30. © 2009 BlueStreakLearning, LLC If you build it, will they complete it? Marketing Communication – Get the word out – Focus on benefits to learners – Address resistance points – Offer timely incentives – Demos/Trials – Partner with marketing, PR and/or employee relations
- 31. © 2009 BlueStreakLearning, LLC Before you build an eLearning program … • Go out on the Internet and find some courses of interest • Notice how they are marketed to the target audience • Take a few courses • Talk to your target audience about eLearning
- 32. © 2009 BlueStreakLearning, LLC Criteria for Choosing Technology Vendors • End user device/OS • Target environment IT requirements • Learner requirements • Business process requirements • Supports your course format(s) • Content development processes • Cost • Implementation timeframe • Vendor training and support
- 33. © 2009 BlueStreakLearning, LLC eLearning RFPs 8/15/2014 RFP form is for LMS vendor.
- 34. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Questions??
- 35. © 2009 BlueStreakLearning, LLC We value your feedback. Please complete the Breakout Session Evaluation form before you leave. If this is the last session you plan to attend, turn over the form and rate the entire event. Return the form to the room monitor once you are finished. Session Evaluation Form
- 36. © 2009 BlueStreakLearning, LLC© 2006-14 BlueStreak Learning, LLC Contact jennifer@bluestreaklearning.com 630-842-1865