This is the latest iteration of the Lean UX conversation as given at UX LX (Lisbon) in May of 2012. Many thanks to Jeff Patton for the opening imagery.
Lean UX: Getting out of the deliverables businessJeff Gothelf
This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
Customer-Centric Value Creation (with a Jobs-To-Be-Done Mindset)Wolfram Nagel
This topic was presented on May 22, 2022 at the "UX Festival by German UPA" in Erfurt. Original German title of the talk: "UX FTW – Pragmatische Wertschätzung durch Nutzerfokus mit Jobs To Be Done".
The official English title is "Customer-Centric Value Creation with a Jobs-To-Be-Done Mindset".
In the talk I explained how we create value for our customers and your company by applying Jobs-To-Be-Done. I introduced the respective UX mindset, Jobs To Be Done, some examples, our self-developed Research Tool (the User Focus Program), and the CCVC Framework.
There is also an article on the topic available: https://wolframnagel.medium.com/customer-centric-value-creation-b71ac49172b6
Discovery is an iterative process of reducing uncertainty. It's an essential part of how we do Product Development; routinely involving our customers in the act of deciding what we build, before we build it. Without discovery we increase the risk of building solutions that our customer won’t want, use or value. With discovery we maximise our chances of investing in ideas that are likely to succeed.
Lean UX: Getting out of the deliverables businessJeff Gothelf
This is an expanded presentation detailing how to focus on leaner user experience design methods and reducing the amount of deliverables in your work. It advocates focusing on the actual experience being created and not the deliverable itself as the end state of a project by reducing waste and choosing the right tool at the right time at the right depth. See also bit.ly/LeanUX
An introduction to Lean UX, grounded in Lean Startup and Agile principles. A starting point for shifting today's organizations towards a safer sustainable approach to product design and development.
Design Thinking and Public Sector Innovation Ben Weinlick
Ben Weinlick of Think Jar Collective gave a keynote for the Canada Conference Board Public Sector Innovation conference on how human centered design thinking can be a game changer for service and system innovation in the public and social sectors.
UXPA 2023: The Report is Dead, Long Live the Report! How to Communicate Usabi...UXPA International
The best way to improve products is to have people use them, but researchers struggle to share what they’ve learned in a way that has immediate and long-lasting impact. How do we keep the design process moving while grounding it thoroughly in research? This talk will present evidence for and against reports, and explore characteristics of reports that make them more and less successful at effecting change. We will describe where approaches like debriefs, co-design, and video have succeeded and fallen short. Based on survey data from UX practitioners and experiences in the field, we’ll address these questions: Is it worth it to write a report? Are there quicker, more engaging alternatives? What makes a compelling report? How do we make usability research usable? We’ll offer a framework for choosing the best reporting approach, and share best practices for determining what to communicate, and how.
Customer-Centric Value Creation (with a Jobs-To-Be-Done Mindset)Wolfram Nagel
This topic was presented on May 22, 2022 at the "UX Festival by German UPA" in Erfurt. Original German title of the talk: "UX FTW – Pragmatische Wertschätzung durch Nutzerfokus mit Jobs To Be Done".
The official English title is "Customer-Centric Value Creation with a Jobs-To-Be-Done Mindset".
In the talk I explained how we create value for our customers and your company by applying Jobs-To-Be-Done. I introduced the respective UX mindset, Jobs To Be Done, some examples, our self-developed Research Tool (the User Focus Program), and the CCVC Framework.
There is also an article on the topic available: https://wolframnagel.medium.com/customer-centric-value-creation-b71ac49172b6
Discovery is an iterative process of reducing uncertainty. It's an essential part of how we do Product Development; routinely involving our customers in the act of deciding what we build, before we build it. Without discovery we increase the risk of building solutions that our customer won’t want, use or value. With discovery we maximise our chances of investing in ideas that are likely to succeed.
I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
DevOps is mainstream - at least the tools, the automation and the metrics. But what happened to DevOps Culture? Does it still matter? If yes - how do we achieve it?
Updated version at https://www.slideshare.net/GiulioRoggero/kanban-board-82363781
Do you have a team that works on both project and maintenance? Do you need to organize your team activities? Do you have a lot of activities in parallel and the time to market it's a problem? With a Kanban board and an Agile approach you can solve your problems!
Take a look of the animation of the slides to discover how it works.
Usability for Government: improving service deliveryRuth Ellison
This 'Usability for Government: improving service delivery' was presented at the Local Government Web Network Conference 2008, in Sydney. This presentation highlights the importance of usability and user-centred design and provide practical tips for improving much more than just the look and feel of your website.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Overview of Metrics used in Scaled Agile Framework (SAFe) 4.5. Quickly identifies the metrics, models, and measures associated with SAFe's Portfolio, Large Solution, Program, and Team levels. Begins with the impetus for SAFe, market conditions, definition of agile and portfolio management, and then a quick overview of SAFe based performance measurement.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Wrangling Complexity through Cat-herdingAbby Covert
The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity when solving problems. 3 tools for complexity wrangling are outlined, including an in class workshop format for "frame-storming" and homework.
A massive introduction into Lean Product Design. This presentation will set you on track to start thinking lean from day one. Start creating your next online or mobile product using these techniques and tools.
We all know what “user experience” is and we know that it’s important. But we rarely talk about the “developer experience” - what we all go through each time we try to use a developer tool, library, or API. How do we decide what tool to use? Is it easy to integrate with our development environment? How flexible is the API? Where do we go when something goes wrong? Those are the sort of questions that we can ask to understand what it’s like for a developer to use a product - and where it can be improved. Whether you simply use developer products or you actually build one yourself, you should walk away from this talk with ideas on how to make a great developer experience - and why it matters.
Agile management, or agile process management, or simply agile refers to an iterative, incremental method of managing the design and build activities of engineering, information technology and other business areas that aim to provide new product or service development in a highly flexible and interactive manner; an example is its application in Scrum, an original form of agile software development.
Charla realizada en el Ágiles 2015: entender cómo funciona el cambio en las organizaciones humanas y varias estrategias y prácticas para introducir el cambio
I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
DevOps is mainstream - at least the tools, the automation and the metrics. But what happened to DevOps Culture? Does it still matter? If yes - how do we achieve it?
Updated version at https://www.slideshare.net/GiulioRoggero/kanban-board-82363781
Do you have a team that works on both project and maintenance? Do you need to organize your team activities? Do you have a lot of activities in parallel and the time to market it's a problem? With a Kanban board and an Agile approach you can solve your problems!
Take a look of the animation of the slides to discover how it works.
Usability for Government: improving service deliveryRuth Ellison
This 'Usability for Government: improving service delivery' was presented at the Local Government Web Network Conference 2008, in Sydney. This presentation highlights the importance of usability and user-centred design and provide practical tips for improving much more than just the look and feel of your website.
This is the updated version of my successful Interaction 14 talk: http://www.slideshare.net/folletto/the-shift-ux-designers-as-business-consultants
UX is a broad field and designers are increasingly playing a strategic role in many companies. Be that designer.
Businesses are increasingly adopting user-centered approaches to create experiences, moving UX design to be one of the core activities driving the company strategy and operations.
This is an incredibly valuable opportunity that we designers can take to step up and contribute to create the great experiences and services they envision, taking our vision, tools and understanding to a different level. But we need to learn the new skills to play at this table, a table that's often speaking a different language with a lot of politics and different stakeholders.
Overview of Metrics used in Scaled Agile Framework (SAFe) 4.5. Quickly identifies the metrics, models, and measures associated with SAFe's Portfolio, Large Solution, Program, and Team levels. Begins with the impetus for SAFe, market conditions, definition of agile and portfolio management, and then a quick overview of SAFe based performance measurement.
I gave a talk on the role of Design Thinking to leaders in the financial industry. The focus was on user centric thinking to innovate financial products and digital services. (all case material is removed)
Ideation is at the heart of the Design Thinking process. Ideation sessions help you to challenge assumptions, think outside the box, and explore uncharted territory. In the ideation phase, you explore and come up with as many ideas as possible.
In this presentation guide, you will learn and develop skills in six types of ideation techniques that can be used in the Design Thinking cycle. They include:
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method (Brainwriting)
5. Special Brainstorming (Negative Brainstorming, Figuring Storming, and Bodystorming)
6. NABC (Need, Approach, Benefit and Competition)
This guide provides a means to introduce ideation techniques to your workshop participants other than the traditional brainstorming method. It helps to make your ideation sessions fun and exciting.
LEARNING OBJECTIVES
1. Gain knowledge on the various ideation techniques that can be used in the design thinking cycle.
2. Develop skills in the application of ideation techniques.
3. Understand the expert tips and key learnings of ideation techniques.
CONTENTS
1. Brainstorming
2. 2 x 2 Matrix
3. Dot Voting
4. 6-3-5 Method
5. Special Brainstorming
6. NABC
To download this complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Wrangling Complexity through Cat-herdingAbby Covert
The second class of a 15 week course taught at Parsons, the New School for Design. Topics include: Understanding Complexity and the effects of not understanding complexity when solving problems. 3 tools for complexity wrangling are outlined, including an in class workshop format for "frame-storming" and homework.
A massive introduction into Lean Product Design. This presentation will set you on track to start thinking lean from day one. Start creating your next online or mobile product using these techniques and tools.
We all know what “user experience” is and we know that it’s important. But we rarely talk about the “developer experience” - what we all go through each time we try to use a developer tool, library, or API. How do we decide what tool to use? Is it easy to integrate with our development environment? How flexible is the API? Where do we go when something goes wrong? Those are the sort of questions that we can ask to understand what it’s like for a developer to use a product - and where it can be improved. Whether you simply use developer products or you actually build one yourself, you should walk away from this talk with ideas on how to make a great developer experience - and why it matters.
Agile management, or agile process management, or simply agile refers to an iterative, incremental method of managing the design and build activities of engineering, information technology and other business areas that aim to provide new product or service development in a highly flexible and interactive manner; an example is its application in Scrum, an original form of agile software development.
Charla realizada en el Ágiles 2015: entender cómo funciona el cambio en las organizaciones humanas y varias estrategias y prácticas para introducir el cambio
Lean + UX = Awesome (and UX is not UI) [Growtalks, Aug 22 2012, Vancouver]Kate Rutter
Lean Startup and UX work together like gangbusters. To get the most out of this lovefest, it's important that you realize UX and UI are not the same. This talk walks through why.
Lean UX: It really is about getting out of the deliverables businessJeff Gothelf
A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.
Leading Lean : Managing Lean UX Work in the Enterprise [MX 2014 Conference by...Kate Rutter
The need for organizational innovation has never been more acute, and concepts of Lean Startup, Lean UX and Agile Design are emerging to address this need. But what do these ideas really mean for design and product leaders in the corporate world? In this hands-on workshop, participants received rapid exposure to the core ideas driving Lean Startup innovation trends, identified a top need for innovation in their company, and drafted a pilot plan (an experiment) to implement immediately.
This workshop was developed to give enterprise design leaders a clear understanding of where and how lean concepts can benefit UX work today, and how to shape organizational culture to be more innovation-centered in the future. * Includes Templates
This is an updated version of the talk I gave in Sep 2016 at Mind The Product. I gave this version of the talk at Webstock in Wellington, NZ in Feb 2017 and then later on that month in Sydney at the IxDA Sydney February event. The set up is a bit different in this version and the focus is more on the principles rather than just the project, program, portfolio structure.
A Lean Design Process for Creating Awesome UXAnnie Wang
Lean UX is a proven approach for lean startup environment. My lean UX process is based on a commonly 6 step cycle ux process. In my practice with a few startups, I found it worked better for me to split the first step “concept” into 2 steps: discovery and wireframe. Thus my process is 7 steps – discovery, Wireframe, prototype, validate internally, test externally, summarize, iterate.
Inside you there is a secret product idea...some problem you are just itching to solve. Yet it falls prey to that deadly statement: “Someday, when I have more time...”
In this action-packed 180 minutes, UX Lisbon participants got their ideas out and into the world. Using Lean Startup principles and these fun and rapid methods, they created a coherent, lo-fi product concept and got peer feedback on it. From identifying the problem it solves for people and understanding the role it plays in customers’ lives to identifying a key metric to indicate traction, they explored the idea in full. They wrapped up with practical, actionable (and simple!) next steps to propel the ideas forward.
Easy UX Process Steps Must follow by every UX Designer Think 360 Studio
User experience (UX) and user interface (UI) designers are essential for any startup business. The ordinary generalization for ux designer is that they are regular graphic or visual designers. UX designers wear numerous caps in a startup. This includes showcasing, arranging, planning, imparting and testing. Every UX designer should follow these simple process.
Lean Analytics for Startups and EnterprisesLean Analytics
Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.
This is the short talk I gave at the beginning of the June 2nd, 2011 meeting of the NYC Agile Experience Design meetup. It is meant to give context to the panel discussion which followed. That consisted of 4 non-designers (dev, product, qa) giving their POV on Lean UX. The full video of that talk is here: http://www.vimeo.com/24638334
This is the presentation I gave on June 22nd, 2011 at Ignite: Lean Startup in NYC. Tough to get it all without the narration but a video is forthcoming.
This was a presentation made to Refresh Boyne in which Patrick discusses why User Experience design can fail. How not to engage with UX teams. Too often UX is done last or it's a rubber stamp step - especially around accessibility. That's when it fails. Patrick will show how to get it right.
How we got everyone at MYOB hooked on UX, and how we're managing their addict...Megan Dell
MYOB hasn't been known for its usability and design. In the past 12 months, a UX team has been growing, and their influence on product design and development is continually growing. As User Experience designers and managers of a UX team, getting buy-in from your stakeholders and peers is awesome - especially when you're all new to the company. But what happens when you've increased the interest and buy-in so much that it turns into a monster to manage? You could double the size or your team, or you could do what we're doing - educating the rest of the company about good design and user experience and letting go of the reins a little. Scary? Yes. Learn how we're doing things at MYOB and the exponential change we are seeing in the company culture.
Why prototyping digital services is very importantLaura Oliver
I gave this short presentation in Barcelona Service Jam where business people, designers and researchers meet together to come up with a new and innovative service
My slides from GOTO Berlin. The talk was about my experiences of designing the right product, some of my influences and how I've used a Lean UX approach. The talk was about reducing the feedback loop and aiming to make sure that the product you are designing is what your customers want or need.
Diverge, converge, and shape - Red Hat Summit 2019Valentin Yonchev
A breakout session at Red Hat Summit 2019 highlighting the way we coach product development teams @ Red Hat Open Innovation Labs.
It goes beyond DevOps and Agile. We link multiple different mindsets (Design Thinking, Lean Product Development along those aforementioned) to build high-performing long-lived product teams.
Much of the thought around Lean UX focuses on design groups within product organizations (startups and enterprises). What happens when you try to use Lean design methodologies inside of an agency.
This presentation was given at the Lean UX Meetup in San Francisco on May 30, 2012.
Similar to Lean UX: Building a shared understanding to get out of the deliverables business (20)
The term Lean has become widely popular, particularly with the word “startup” attached to it. This has led many people to believe this is an approach to work relevant only to new companies or initiatives. Lean-curious companies who have tried to implement these ideals often stall at one or two teams citing organizational complexities, politics and dependencies as insurmountable obstacles to Lean Startup at scale.
Can Lean Startup practices be scaled — not just as culture and philosophy but as tactical process? In this practical presentation, Jeff will share several methods for scaling Lean Startup techniques in large organizations exemplified in detailed case studies and professional experience. Jeff will cover knowledge management, intra-team dependencies, infrastructure requirements and several other elements of ensuring successful Lean Startup practices in companies of any size.
Strategy is a holistic look at product, brand, engineering and design. Carving up unique silos of strategy practice reduces collaboration, increases process bloat and results in slower time to market. This talk describes why identifying a separate user experience strategy falls into this trap and what can be done about it.
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.
Innovation Studios: The Engines of Enterprise ExperimentationJeff Gothelf
First delivered at the Enterprise UX Conference in San Antonio, TX in May 2015, this talk covers a model for building a disruptive innovation practice inside a large organization.
Lean Product design is the New MarketingJeff Gothelf
This is the talk I gave at MarTech San Francisco, March 31, 2015.
It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.
Innovation is thrown around so casually these days it's lost its meaning. This talk spells out how to build a culture of learning based on emergent strategies driven by collaborative, cross-functional teams.
Making Meaningful Connections: The Redesign of Recruitladder's UIJeff Gothelf
This is the presentation I gave at Enterprise Search Summit Fall 2010 in Washington DC (also known as Knowledge Management World 2010). It describes the challenges of designing and enterprise search solution for recruiters and hiring managers and the process TheLadders.com took to redesign its RecruitLadder product.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
10. Regular discussion leads to iteration
…with each iteration leading to broader buy-in
#LeanUX | @jboogie
http://www.agileproductdesign.com (Jeff Patton)
11. Ultimately leading to shared understanding
…and team alignment
#LeanUX | @jboogie
http://www.agileproductdesign.com (Jeff Patton)
12. Shared understanding is the currency of Lean UX
…it’s worth its weight in paper, time & productivity
#LeanUX | @jboogie
http://images.wikia.com/currencies/images/6/65/Euro_coins_and_banknotes.jpg
13. Lean UX
Inspired by Lean Startup and Agile development theories, it’s the
practice of bringing the true nature of design work to light faster,
in a collaborative, cross-functional way with less emphasis on
deliverables and greater focus on the actual experience being
designed.
#LeanUX | @jboogie
14. Agile values:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
#LeanUX | @jboogie
16. Lean Startup
The Lean Startup has as a premise that every startup is a grand
experiment that attempts to answer a question. The question is
not "Can this product be built?"
Instead, the questions are "Should this product be built?" and
"Can we build a sustainable business around this set of products
and services?"
This experiment is more than just theoretical inquiry; it is a first
product.
#LeanUX | @jboogie
18. It goes a little something like this…
Do this. Quickly. Many times.
Just the UX process
Concept Validate Prototype Test Learn Iterate
Internally Externally from user
behavior
#LeanUX | @jboogie
19. “Go that way. Really fast. If something gets in your way, turn.”
-Charles DeMar (Curtis Armstrong) to Lane Myer (John Cusack) in “Better Off
Dead”
#LeanUX | @jboogie
20. In fast-paced environments, traditional UX is a bottleneck
We’re getting in our own way
#LeanUX | @jboogie
http://www.freakingnews.com/Bottle-Neck-Pics-36343.asp
21. With interactive experiences evolving rapidly
The traditional design deliverable is an inefficient obstacle
#LeanUX | @jboogie
22. We have to change perspective on how to “do” UX
Today’s markets require a new way of looking at our processes
#LeanUX | @jboogie
http://offroadinghome.blogspot.com/2011/04/geo-tography-forced-perspective.html
23. Designers can’t hide behind their monitor any more!
This is a designer-led initiative
#LeanUX | @jboogie
http://www.flickr.com/photos/yamagatacamille/4799648425/sizes/l/
24. Get design work out there. Fast.
In public. Yep, where others can see it.
#LeanUX | @jboogie
25. OK. I’m intrigued. But how does it really work?
First 5 things you need to do…
#LeanUX | @jboogie
26. Solve the problem together
As opposed to implementing someone else’s solution
1
#LeanUX | @jboogie
29. Sketching brings experiences to life faster
Launched UI
2
#LeanUX | @jboogie
http://www.flickr.com/photos/mims/326748812/sizes/l/
30. Prototype it!
Build an experience, not a document.
3
#LeanUX | @jboogie
http://justaddwater.dk/
31. Once validated, demo to the team.
…and get everybody started.
3
No additional deliverables are needed!
#LeanUX | @jboogie
http://www.flickr.com/photos/koolwaaij/152426460/sizes/o/
32. Pair up!
But do it, cross-functionally
4
#LeanUX | @jboogie
http://photofind.com/featured-photo/20-uncomfortable-moments-in-sports
33. Pairing saves time
Builds a common language
4
#LeanUX | @jboogie
http://hoveringartdirectors.tumblr.com/page/2
38. “Going for the bronze.”
– A Creative Director I used to work with
#LeanUX | @jboogie
39. “It’s not iterative if you only do it once.”
– Stu Eccles, Technical Director, Made By Many
#LeanUX | @jboogie
40. Every design is a hypothesis
Don’t design things people don’t want
#LeanUX | @jboogie
http://deggan.blogspot.com/2011/01/three-giant-paper-airplanes-and.html
41. Validate your hypothesis with customers
Keep it light and cheap.
#LeanUX | @jboogie
http://www.flickr.com/photos/forakerdesign/3657336793/sizes/l/
42. Use data to settle subjective issues
A/B testing can settle these “Pepsi challenges”
#LeanUX | @jboogie
http://2.bp.blogspot.com/__3p5_gzemps/TLpuaIolhlI/AAAAAAAAA-o/smDfmM8xqQM/s1600/Coke-vs-Pepsi.jpg
43. Form factor is ultimately irrelevant
There are many ways to validate hypotheses
45. It’s not “The Spec” that gives control
Lead with conversation, trail with documentation
#LeanUX | @jboogie
http://talkingtraffic.org/wp-content/images/stack_documents.jpg
46. This is the goal…
Moving towards parallel path development and design.
http://www.greatoutdoors.com/files/imagecache/display/files/images/articles/Wong%20leading%20a%20Powder%208%20win%20%20photo%20-
48. Lazy.
Sorry. This is not a shortcut.
“…the best part … is that the team is doing
a F@&K-TON of UX. They document a ton
of stuff explicitly on the walls and implicitly
in shared understanding among team
members.”
-Austin Govella
commenting on Whitney Hess’s “Why I Detest the Term Lean UX”
http://whitneyhess.com/blog/2011/02/27/why-i-detest-the-term-lean-ux/
#LeanUX | @jboogie
http://www.causticsodapodcast.com/wp-content/uploads/2010/11/lazy.jpg
49. The only thing being removed is waste.
Leave the toolbox intact. Use the tools as necessary.
#LeanUX | @jboogie
http://www.flickr.com/photos/mims/326748812/sizes/l/
50. This is NOT design-by-committee!
That never leads to anything pretty.
#LeanUX | @jboogie
http://www.flickr.com/photos/mims/326748812/sizes/l/
51. Can I make this happen in my organization?
Short answer: Yes. Long answer: Yessssssssss!
#LeanUX | @jboogie
52. You’re an in-house designer…
Start small and internal. Ask for forgiveness.
#LeanUX | @jboogie
http://sarah.theworkexperiment.com/wp-content/uploads/2011/07/think-big-start-small1.jpg
53. You are in the problem-solving business and you don’t solve
problems with design documentation.
You solve them with elegant, efficient and sophisticated software.
#LeanUX | @jboogie
54. Startups
This is the only way to work…
#LeanUX | @jboogie
http://militarytobusiness.blogspot.com/2010/12/start-ups-at-hbs.html
55. The interactive agency and services world.
Tougher sell. Worth it in the end.
#LeanUX | @jboogie
56. Agencies are in the deliverables business.
(Focus is on output rather than outcome)
#LeanUX | @jboogie
57. Recapping the “in-house” Lean UX process….
Remember?
Just the UX process
Concept Validate Prototype Test Learn Iterate
Internally Externally from user
behavior
#LeanUX | @jboogie
58. For services agencies it looks slightly different
Give your clients the power. They like that.
Validate Validate
Concept w/client Iterate w/client Prototype
Learn
from user
behavior
#LeanUX | @jboogie
59. Distributed teams do it remotely!
If they’re a part of you, it’s on! If not, it ain’t bloody likely.
#LeanUX | @jboogie
http://farm3.static.flickr.com/2361/2076450897_be1b8ace7c.jpg
60. Is this good for every project?
Use it where it makes sense.
#LeanUX | @jboogie
http://manayunkdrinkspecials.com/wp-content/uploads/2009/11/45559121.jpg
62. Highly experiential marketing projects will struggle.
Time to ideate and create options is essential.
#LeanUX | @jboogie
63. What about content heavy experiences?
Some up front planning is necessary.
#LeanUX | @jboogie
64. Designers are used to being heroes.
Lean UX is distinctly, anti-hero.
#LeanUX | @jboogie
http://www.abegoodman.com/Images/greatest-american-hero.jpg
65. Lean UX brings Design Thinking to a broader
audience.
Which creates empathy for:
- The customer
- The problem space
- The design discipline
#LeanUX | @jboogie
66. This is an evolution. Not a revolution.
Designers must evolve to stay relevant.
#LeanUX | @jboogie
http://www.flickr.com/photos/freejay3/2387714157/sizes/l/
67. @jboogie
jeff@proof-nyc.com
Thank you
www.leanuxbook.com
www.jeffgothelf.com
slideshare.net/jgothelf
I’m writing a book! Pre-order here
Editor's Notes
Gust case study – distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, no shared language, non shared understanding…
Gust case study – distributed teams w/devs in Vancouver, PM/UX in NYC and no collaboration going on. Just docs/emails exchanged between teams. No coding till sign off and then more negotiation.Bad communication, no shared goals, non shared understanding…
When I was at my last employer, we were concerned that the company was making strategic decisions without fully considering the needs of the user. Since most of us rarely sat at that table we wanted to bring the user to the team. Initial proposals centered around persona research and creation – an activity which can cost tens of thousands of dollars and take several months.What were some other ways we could do this?The ad-hoc persona proved to be a terrific way to get the conversation started at the exec level.
After the exercise, which took 8 hours over two days, the team walked away with a similar POV of who they were serving with current and new services.
Knowing we wouldn’t be at every subsequent conversation, we wanted our work to go with the team…
Knowing we wouldn’t be at every subsequent conversation, we wanted our work to go with the team…
This is where every team starts at the beginning of every product design project.The goal is shared understanding.
The goal is shared understanding.
The goal is shared understanding.
The goal is shared understanding.
The goal is shared understanding.
Takes too long to get to an ideaTakes too long to get the idea validatedHow do you know it’s the right designCan’t wait to launch productEtc…