Prototyping is essential for validating concepts and testing ideas with users, involving an iterative cycle of prototyping, testing, and iterating. A good service or product should be useful, desirable, usable, and provide a valued experience to customers. Multi-disciplinary teams and visual management techniques enhance the prototyping process, helping to identify issues early and align objectives.

1. Prototyping

2. Why do we prototype?
The prototype is used for
validating concepts and
testing those with users
• Produce something tangible after ideating for
identifying challenges and uncovering subtleties!
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3. In the digital world the prototyping cycle
is always iterative
Prototype – Test - Iterate
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• When it comes to the manufacturing process, the cycle
tends to be closed where there is a final prototype that
will be produced.!

4. What defines a good service
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A right product (business, technology and design) !
to the right people (human-centred approach) !
at the right time (lean and agile) !
with the right experience (human-centred design) !
What defines a good product
utility (does it fulfill a physical need?) !
desirability (does it fulfill an emotional need?) !
usability (can I actually use it to meet a need?) !
and the experience (am I valued as a customer?) !
before, during, and after the purchase decision !

5. How do we prototype?
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• Multi-disciplinary working teams !
The benefits of doing this include speeding up problem-
solving during the project, as potential issues and
bottlenecks are identified early on, and potential delays
are addressed.!
• Visual management techniques!
By aligning objectives, tasks and deliverables. Such visual
management techniques are equally a key
communications tool for the rest of the team, and are used
to track project deliverables, developments, timings and
internal or external dependencies.!

6. What do we prototype?What do we prototype?
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Storyboard
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Use this storyboard or create
a role play to prototype how
your idea might work.
Visualise the staps of your
idea by following someones
journey through your idea.
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the image and then insert it again.

7. There are many online tools
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• Flow maps!
Draw.io, Cacoo!
• Mobile online prototype!
Pop app, Marvel app !
• Remote usability testing!
Validately, Loop!

8. Thanks!
laoliver.com