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L E A N U X : 

I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S
B U S I N E S S
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
4 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S
P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N
N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S
C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S
H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G
H O W M A N Y O F Y O U A R E R U N N E R S ?
A Q U E S T I O N F O R T H E R O O M :
@ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E
@ J B O O G I E
@ J B O O G I E
@ J B O O G I E
H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
"We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?
I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )
D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y
T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S
G E T T O P R O D U C T FA S T E R
I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S
T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
N E W B O O K I N 2 0 1 6 !
S E N S I N G B O O K . C O M
http://www.pasionxentrenar.com/wp-content/uploads/2015/02/8-mandamientos-del-runner.jpg
http://maxcdn.fooyoh.com/files/attach/images/591/855/072/009/Snapchat1.jpg
http://i.huffpost.com/gen/1975970/original.jpg
http://th04.deviantart.net/fs70/PRE/i/2013/189/9/e/french_inhale_by_did-d6ckdui.jpg
https://niicolley.files.wordpress.com/2013/06/2938559121_85a2c1bb93.jpg
http://www.pathfinders-oceanacidification.org/var/storage/images/medias-ifremer/medias-oceanacidification/images/divers/data3/1006143-1-eng-GB/data3.png
http://fieldnotes.unicefusa.org/wp-content/uploads/2014/01/UNI154931.jpg

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Lean UX: It really is about getting out of the deliverables business