The document discusses the principles of Lean UX, emphasizing the importance of moving away from traditional deliverables and fostering continuous learning and experimentation in product development. It highlights the need for humility and responsiveness in decision-making, focusing on customer behavior and evidence-based results. Additionally, there is a critique of past practices and a call for change towards more efficient and customer-focused methodologies.

1. L E A N U X :
I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S
B U S I N E S S
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

2. 4 Y E A R S A G O …
T H E P O S T T H A T S TA R T E D I T A L L

3. A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N

4. D E S I G N H A S T O C H A N G E
W E L E A R N E D 2 T H I N G S

5. P R O D U C T D E V E L O P M E N T H A S T O
C H A N G E
W E L E A R N E D 2 T H I N G S

6. A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY

7. I N F O R M A L I N S T E A D O F I N T E R R O G AT I O N
C O N V E R S A T I O N S A S C O R E C O M M U N I C A T I O N

8. N O O N E WA S A S K I N G , “ S O W H AT ? ”
T E A M S W E R E S H I P P I N G F E A T U R E S

9. C O N T I N U O U S L E A R N I N G
T H E PA C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E S

10. H U M I L I T Y
N E W T O O L S , N E W WA Y S O F T H I N K I N G

11. H O W M A N Y O F Y O U A R E R U N N E R S ?
A Q U E S T I O N F O R T H E R O O M :
@ J B O O G I E

12. T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@ J B O O G I E

13. Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

14. Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

15. @ J B O O G I E

16. I R A N PA S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C TA B L E
@ J B O O G I E

17. @ J B O O G I E

18. @ J B O O G I E

19. @ J B O O G I E

20. H U M I L I T Y
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

21. "We poured surreal amounts of money into it, yet
we all thought it had no value for the customer,
which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was,
‘Because Jeff wants it.’ No one thought the feature
justified the cost to the project. No one. Absolutely
no one."

22. E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H A T ?

23. E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
@ J B O O G I E
What’s the smallest thing we can make or do to test our assumptions?

24. I T E R AT I O N
Y O U ’ R E N O T FA I L I N G , Y O U ’ R E L E A R N I N G ( H O P E F U L LY )

25. D ATA
O B J E C T I V E M E A S U R E S O F S U C C E S S

26. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

27. R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N U X
@ J B O O G I E

28. D I D W E C H A N G E C U S T O M E R
B E H AV I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S

29. P R O G R E S S & F U N D I N G
E V I D E N C E - B A S E D D E C I S I O N S

30. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
T H E A G E N C Y

31. T H I S C H A N G E S E V E RY T H I N G
B U S I N E S S - L E V E L I M PA C T
I N - H O U S E T E A M S

32. G E T T O P R O D U C T FA S T E R
I T R E A L LY I S A B O U T G E T T I N G O U T O F T H E D E L I V E R A B L E S B U S I N E S S

33. T H A N K Y O U
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E
N E W B O O K I N 2 0 1 6 !
S E N S I N G B O O K . C O M

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